Are you a leader in Higher Education? Or are you working in HE Marketing? Perhaps you work in academia and want to know how to boost the success of your subject area. Have you ever wondered what it takes to get your whole university to get behind the concept of student recruitment and growth? It’s all about creating a Culture of Enrolment. In this podcast series you’ll hear all of the secrets behind getting all colleagues (and all silos) behind the concept of Higher Education marketing and s ...
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How to get your Students' Union on board with HE marketing and student recruitment
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41:45
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What if the secret to attracting more students lies in the collaboration between Students' Unions and university marketing teams? In this episode, we explore the often-overlooked partnership that can transform the way higher education institutions engage with prospective students. Students' Unions: the perfect way to highlight campus life We speak …
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How to achieve a culture of enrolment in five steps
27:13
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How can universities improve how they nurture interest from prospective students and recruit them into the university? Universities face many challenges. There’s wide competition for students and many universities are struggling to boost student numbers. The main culprit is a lack of clarity and unity across different teams. That’s why working to b…
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How to set realistic course targets and restore sanity
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How do you stop unrealistic course targets? There was an enormous amount of interest in this topic, so on this episode of The Partnership Podcast, host Penny Eccles unpacks it with Cathy Mitchell, Associate Director of Strategic Planning at Imperial College London, and Dr Julian Westwood, Director at S Squared Insights. Setting realistic course tar…
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Five reasons why you’re not attracting enough students to your institution
27:11
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Are you struggling to capture the hearts and minds of prospective students? If so, you’re not alone. In the first episode of The Partnership Podcast - Higher Ed Marketing, host Penny Eccles addresses five reasons why you may not be attracting enough students to your institution. This episode looks at how to adjust your marketing strategies to ensur…
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The Partnership Podcast is your go-to resource for insights and strategies to drive student recruitment in higher education. Each episode dives deep into the secrets behind creating a "Culture of Enrolment" - the essential approach that's transforming the way higher education institutions attract, engage, and enrol students. We discuss the proven s…
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