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Hosted by Oana Leonte, Unmtchd. is your ultimate resource for uncovering the raw, unfiltered insights behind building impact-driven, consumer-obsessed brands. We dive deep with visionary founders, innovative marketers, and impactful leaders to reveal the secrets of creating brands that not only succeed but leave a lasting legacy.
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OverTHINK BIG

Oana Leonte

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Welcome to OverTHINK BIG, a podcast for creative (over)thinkers in search for a meaningful purpose. Hosted by Oana Leonte - brand marketing strategist, mom of two boys and a recovered overthinker - this podcast is a quest for big ideas, learning from accomplished guests and most of all, sharing real life examples & actionable strategies to achieve a better sense of self and personal growth.
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Looking Outside is a podcast featuring conversations with influential and original thinkers from a wide range of fields, offering a fresh perspective on familiar topics. Hosted by futurist and marketer Joanna Lepore.
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Today we’re looking outside a very familiar topic, exploring brand building that strengthens a brand’s equity today and sets it up for the future. We’re joined for this all-marketing chat with marketing rockstar, fellow podcaster, Founder of unmtchd.brands and former Puma exec, Oana Leonte. Oana recently pivoted from a marketing career working to b…
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Today we’re taking a no BS look at the world of customer insights, leadership and business visioning with the President of software company Zappi, the ever-passionate and transparent leader, Ryan Barry. Having led Zappi for over four years, Ryan shares his no holds barred take on company leadership and people leadership, and it’s all anchored on au…
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Can businesses truly transform to prioritize people, planet, and profit? Join us for a conversation with Nikki Trott, a visionary founder, advisor, brand strategist, investor, speaker, podcaster, and soon-to-be author. Nikki shares her transformative journey from consulting for major fashion brands to building a career aligned with her true values.…
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Alex MH Smith's approach to strategy is refreshingly straightforward and powerful. In this episode, Alex cuts through the noise of corporate jargon to reveal the essence of effective strategy - creating unique value that can't be replicated. His candid insights challenge conventional thinking, urging leaders to look inward for strategic advantage r…
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In this episode, we’re taking a look outside the very familiar food industry and a closer look at the emerging sector of plant-based food, with food activist, entrepreneur, and CEO and Co-Founder of Heura, Marc Coloma. Marc’s mission to transform the food industry starts with his own company, which acts as a symbol for what is possible; investing i…
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Quinn Stainfield-Bruce's journey is nothing short of extraordinary. From founding a youth-focused consultancy at just 18 to facing rehab and discovering a deeper purpose, his story underscores the transformative power of vulnerability and self-acceptance. In this episode, Quinn opens up about the profound dissatisfaction that shadowed his early ach…
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Avery Akkineni is the Chief Marketing Officer of VaynerX, a family of companies including VaynerMedia, Sasha Group, VaynerCommerce, VaynerSpeakers, Gallery Media Group, Eva Nosidam, Tingley Lane, and more. Their famous founder, Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet. In t…
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Have you ever questioned the structure of the traditional school system? Ever thought there could be a more effective way to foster lifelong learning in our children? And what went wrong with our generation? Is there something to learn from our own experiences learning and improve our system for the coming generations? Join us as edupreneur and wri…
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Do you ever find yourself grappling with the societal pressures of high achievement? Or does the term 'balance' seem like a mythical concept to you? Join me as I engage in a deeply insightful conversation with my guest, a dedicated therapist, who's also an overachiever and a first-generation immigrant. Listen to her personal story of overcoming anx…
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Ever wanted a sneak peek into the world of a marketing maven who has worked with some of the biggest names in fashion? Then meet Mirco, a marketing and social media expert who has been instrumental in the rise of globally renowned brands. We kick off with his amazing journey, which began in a windowless office and led to his crucial role in shaping…
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In this episode of Looking Outside, we explore personal and professional growth from the angle of imperfection; not having it all figured out and embracing what you don’t know as a lever for learning. Even if you work for the world’s biggest and best brands. Just like our guest has done, Marco Andre, author of Imperfect Stories and Head of Marketin…
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Building a personal brand can be daunting, particularly in a corporate setting where fear of judgment often looms large. Join me as I chat with Amelia Sordell, the founder of Klowt, The Personal Branding Agency. Amelia sheds light on her incredible journey and the impact that personal branding can have on someone's life and career. Her story is a t…
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On this episode of Looking Outside we discuss the evolved art of photography and its role in capturing the state of nature and wildlife as a form of conservation, with nature photographer and conservationist, Derek Nielsen. A photographer for more than 20 years, Derek’s journey to capture images from across each continent of the world started with …
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Can creativity and innovation coexist with relentlessefficiency? Kevin Bethune is the author of "ReimaginingDesign" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach. In this episode, we discuss the importance of human-centered design in solving business prob…
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How do you turn personal experiences into valuable stories worth sharing? Mark Leruste is the CEO of Storycast®, International Keynote Speaker, Bestselling Business Author of Glow in the Dark and Award-Winning Host of The Unconventionalists Podcast. In this episode, Oana and Mark talk about why sharing your story matters, leadership and vulnerabili…
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On this episode of Looking Outside we explore the intersection of creativity with marketing and what it takes to take a good brand to a great brand. Joining us is marketing and strategy leader, Juan Isaza, Chief strategy officer at DDB Latina, and Head of Brand and Social Media Strategy at creative agency 14. While today Juan is an award winning st…
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Can you still build authentic brands in the social media era? Isaac Martin is the Director of Video & Creative Innovation at Flight Story, one of the most innovative marketing agencies out there, founded by none other than Steven Bartlett. In this episode, Isaac and Oana chat about how brands need to keep themselves at the forefront of what's possi…
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Today we’re speaking of all things sweet in life, with French trained pastry chef, and Group Head Pastry Chef at Black Star Pastry, Arnaud Vodounou. Arnaud describes how his six year long training in Paris, covering all the basics of pastry making, gave him the foundation to be confident, flexible and creative in his craft today. A kind of intensiv…
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Do you measure your social media campaigns beyond the typical shares and likes? Joris De Bruyne is the CEO of EyeSee, one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore. In this episode, Joris and Oana discuss topics such as, customer-centric str…
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Data Scholar Michael Clark joins Looking Outside to discuss the value behind the data we collect and how the definition of data is changing. Michael is a futurist focused on data, a digital payment and open banking and Vice President of Global Digital Transformation at Mastercard. His interest in the interconnection of data to other aspects of our …
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Have you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity? Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing. Discover the fo…
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Can play be serious too? Giorgio Giussani is a LEGO® SERIOUS PLAY® method facilitator and Chief Duck at What The Duck Workshops, aiming to transform the world of leadership one Lego brick at a time. In this conversation Giorgio and Oana discuss emotional authenticity, embracing play in leadership and how a more diverse leadership can have an impact…
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Today we welcome Elena Doms, climate tech leader and head of Earth Plus, on Looking Outside to discuss the progress and positive action taking place in the field of climate tech. Having spent 11 years at Mastercard on the corporate side, and now in the entrepreneur space in a start up, Elena brings with her a pragmatic and motivating perspective to…
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Wonder what the CEO life is like? Angela Cretu, former CEO of AVON, shares her journey. From a small town in Romania to global force, Angela's 25-year career journey champions impact and relevance in a shifting business landscape. What drives her? Diversity. Growth. Vision. And two under appreciated tools - curiosity and humility. We unpacked so mu…
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"You can't have it all". Raise your hand if you're a working woman, mother, leader and heard this phrase at least a million times in your career. Our guests on this episode of The Unmtchd. Podcast are Laura Miranda and Ariana Rae Diverio, two strong, creative, successful professionals who happen to also be women and mothers. Laura and Ariana have c…
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In this episode of Looking Outside, we’re exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins. Marcus has one foot in Academia and the other in marketing practice, having led strategy Wieden+Kennedy New York, which allowe…
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Ready to reconsider your marketing playbook in 2024? Seth Matlins, Forbes CMO Network's managing director, shares his point of view on how to build genuine customer connections.Seth's vibrant journey and insights on the pivotal role of community in marketing are absolutely inspiring! With a Hollywood stint that revolutionised his career, he shares …
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Today we’re talking about catapulting your career into unexpected places, driven by self-reflection, self-determinism, and a recognition of your own self-limitations, with change advocate, and Editor in Chief of Entrepreneur Magazine, Jason Feifer. Speaking to a range of successful entrepreneurs is a part of Jason's day job, but he's also a bit of …
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In this first episode of 2024, our guest is the amazing Simon Alexander Ong, successful entrepreneur, public speaker and coach, and author of ENERGIZE, a book that completely transformed the way I managed my energy in 2023. Simon and I discussed his transformative journey from finance to coaching and his belief that inner energy drives success. We …
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On this episode of Looking Outside we explore the reality and risk behind the hype of AI, with Executive Director of the Institute for Experiential AI at Northeastern University, Founder of Open Insights, Data Scientist and AI expert, Usama Fayyad. Usama has been in the field of AI for three decades and has lived through three AI hype peaks followe…
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Ever feel like you're always on a treadmill, running to prove your worth? In this episode, we have mental performance coach, Sonal Bhaskaran, to help us redefine self worth. In our chat with Sonal, we cover some of the basics: - Navigating burnouts and the power of 'no' - Aligning actions with your purpose - Unleashing your inner strength But we do…
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From the harsh realities of a post-communist regime to the glittering boardrooms of corporate America, Luca Carp's journey is a testament to relentless ambition. As Senior VP of Anastasia Beverly Hills, she's battled adversity, seized the American dream, and fashioned it to a beacon of self-determination. In an intensely personal conversation, we d…
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Ready to level up your marketing game in 2024? Then sit back and chill as Oana chats with Ryan from Podcasting Principles about his remarkable journey from working as a mechanic to finding his niche in the podcasting world. Ryan explains how this medium is a powerful catalyst for personal growth and fostering new relationships.Ryan and Oana talk ab…
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Looking Outside comes to you LIVE from the Dubai Future Forum, the largest gathering of futurists in the world. In this conversation we talk about disruptive technology and transformative blue sky innovation with Airbus Senior Vice President and Head of Disruptive Research and Technology, Dr Grzegorz (Greg) Ombach. Greg describes the mindset shift …
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Looking Outside comes to you LIVE from the Dubai Future Forum, the largest gathering of futurists in the world. In this conversation we talk about sustainable design with Arup's Director of Foresight, Josef Hargrave. Arup is focused on creating more sustainable built environments, and Josef speaks to how designing for the future needs to be anchore…
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With an intriguing transition from a rapper to a brand strategist and copywriter, Jasmin’s story is one worth a listen. This chat will give you an exclusive insight into the world of copywriting, the vital role of personal branding, and engaging with a LinkedIn audience effectively. Jasmin preaches the importance of building brand authority, especi…
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Get ready to ignite your creative spark! In this episode, we're flipping the script on creativity and innovation. Our guest, Jo Bird, Creative Lead at Lounge Underwear, takes us on a journey from her creatively rich upbringing to the helm of in-house creativity. Jo delves into the impact of comfort zones on creativity, emphasizing the need to break…
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Retail, shopping and lovers of physical activations, this one is for you. But perhaps it’s for all of us who look at bringing our brands to life in physical spaces. Today on Looking Outside we’re speaking with top voice in retail, Curator of Shop Drop Daily & Chief Thinker at iiiF, Tim Nash. Tim's passion for brands led to his career specialty in s…
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Ever wonder what it takes to pioneer the next phase of digital interaction? Join us as we sit with Diego Borgo, a trailblazer from Brazil who ventured into the world of Web3 and the metaverse, guiding brands to navigate this transformative space. Diego shares his compelling journey, emphasizing the importance of taking calculated risks and preservi…
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Today we’re talking about the big topic of Sustainability within big business. Former Chief Sustainability & Social Impact Officer at McDonalds, Bob Langert, joins the show and shares his three decade long journey in making environmental change happen at one of the biggest organizations in the world. An environmental activist at heart, Bob shares h…
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In this episode of Looking Outside we venture into dark futures with global futurist Nikolas Badminton, crossing over the line of realism into dystopia. Nikolas spent 30 years at the front line of emerging futures, aiding organizations and governments in the anticipating risks that lie ahead and shaking people out of unrealistic expectations. He sa…
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In this episode, we have a powerhouse trio in the studio: Wes Henstock, Ash Rathod, and Martin Zarian, founders of acclaimed creative agencies Confid3ntial, DFC, and Factory 39, respectively. What makes this episode exceptional? They've united their expertise from different agencies to create the first-ever brand strategy collective and redefine br…
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In this episode of Looking Outside, we speak with someone crazy enough to think one company can make a difference, social entrepreneur Moritz Everding. Moritz founded food start up SOCHILI to act on his vision of creating food with purpose. Combining his love of spice, his experience in business innovation and his passion for positive social change…
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Another Aussie joins us on Looking Outside to explore the power of laughter and positivity through comedy, with stand-up comedian, actor and TV personality, Monty Franklin. Having lived in the US and toured 42 states over the last ten years, Monty has performed to more than a million Americans, and whether it’s on stage or at the bank, he speaks to…
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In this episode of Looking Outside we explore living your life and career curiously through an openness to learning with trained pharmacist and director of the Novartis Pavillon exhibiting the wonders of medicine, Marcel Braun. Marcel studied pharmacy but throughout his career has remained open to entering new fields and living in new places, somet…
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In an era where hard-selling tactics are rapidly losing their charm, creating engaging content without directly selling a product may seem like a herculean task. Aleks Stoyanovich is Head of Social Media at Trendsetters, a marketing agency that hits the bullseye when it comes to resonating with the Gen Z demographic. Alex opens up about his career …
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In this special LIVE episode of Looking Outside, recorded at the Insights and Innovation Exchange event in Texas, we look more closely at the symbols and signs that surround us, the study of Semiotics, with semiotician, author and marketer, Dr Rachel Lawes. Rachel blends her 20 years in Market Research and her academic training as a Social Psycholo…
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Ever wrestled with imposter syndrome or felt lost in your career path? You're not alone - join me for an enlightening conversation with Polina Marinova, journalist, entrepreneur, and the brain behind popular newsletter The Profile. We unravel Polina's journey, from her humble beginnings at CNN and USA Today, through dealing with imposter syndrome a…
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Are some people simply more cut out to take on big responsibilities, where lives are at stake, or is it actually just good training? In this episode of Looking Outside, we explore the mindset and skills of preparedness in Flying with commercial airline pilot, Ricardo Nunes. Being responsible for hundreds of people on the plane is not something Rica…
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The best marketing happens when we blend science with emotion. ❤️ From the bustling department store floors of Dayton Hudson to the imaginative world of Disney, Jim is sharing an amazing career journey, evolution and personal growth. Ever wondered how Disney casts its magical spell on its audience? We pull back the curtain and explore the enchantin…
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