Beste Marketecture Media Podcasts (2024)

1
Justify Your Existence: Streamr.ai 7:35

1d ago7:35

7:35

Streamr.ai is a platform that enables small and medium-sized businesses to create and launch AI-generated video ads on Connected TV (CTV). The platform uses generative AI, called Streamr GPT, which leverages models from OpenAI and other providers to automatically create commercials by pulling brand assets from sources like business profiles or webs…

1
Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare 40:39

4d ago40:39

40:39

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Advertising Week: Elizabeth Chapman of Nextroll In-Person 12:57

8d ago12:57

12:57

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company. For more in-depth discussion of these topics and link…

1
Episode 95: Randall Rothenberg, former head of the IAB 42:59

11d ago42:59

42:59

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Advertising Week: Katie McAdams of Basis In-Person 13:57

15d ago13:57

13:57

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients. For more in-depth discussion of these topics and links to the news we discuss, subscribe to…

1
Episode 94: Dave Otten on the JW-Connatix deal and what's next 43:02

18d ago43:02

43:02

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Advertising Week: InMobi and Kochava In-Person 21:01

22d ago21:01

21:01

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled garde…

1
Episode 93: What's up with the Amazon DSP? Plus merger mania! 45:03

25d ago45:03

45:03

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Bonus Episode: The Monopoly Report with Jason Kint 34:24

28d ago34:24

34:24

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants. Subscribe to the Monopoly Report podcast for more. For more in-depth discussion of these topics and l…

1
Episode 92: John Battelle on Wired, Web 2.0, and the future of media 58:02

1M ago58:02

58:02

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 91: Mark Jablonowski on programmatic politics 47:09

1M ago47:09

47:09

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS 54:07

2M ago54:07

54:07

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 89: Alan Chappel helps put the antitrust trial in perspective 45:17

2M ago45:17

45:17

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Symitri: TrustX is reborn with clean room technology from Akamai 23:35

2M ago23:35

23:35

Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and …

1
Episode 88: Tim Rowe from OOHInsider teaches us about digital out of home 48:11

2M ago48:11

48:11

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 87: Adam Epstein on the Google search case and possible remedies 54:34

2M ago54:34

54:34

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company 44:00

2M ago44:00

44:00

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 85: Michael Leavitt on the state of digital travel 47:13

3M ago47:13

47:13

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom 45:28

3M ago45:28

45:28

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens 43:06

3M ago43:06

43:06

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 82: Mario Diez on the state of contextual post Oracle's exit 47:01

3M ago47:01

47:01

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Emergency Pod: Google isn't getting rid of cookies after all? 24:17

4M ago24:17

24:17

Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 81: Joe Hirsch on bringing automation to ad ops 48:16

4M ago48:16

48:16

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media 47:26

4M ago47:26

47:26

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 79: Justify Your Existence Independence Day Special 23:20

4M ago23:20

23:20

Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 78: Rob Leathern's car is spying on him 45:50

4M ago45:50

45:50

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…

1
Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms 52:09

5M ago52:09

52:09

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…

1
Episode 76: David Cohen on the IAB's future and privacy regulation 49:05

5M ago49:05

49:05

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 75: AdTechGod and Jeremy Bloom join Marketecture 40:05

5M ago40:05

40:05

Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
IAB Tech Lab: OMSDK with Joe Ranzenbach 15:08

5M ago15:08

15:08

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS and …

1
Episode 74: Kerel Cooper on reaching black audiences 45:33

5M ago45:33

45:33

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copy…

1
IAB Tech Lab: Ads.txt with Neal Richter 29:40

5M ago29:40

29:40

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows pub…

1
Episode 73: Josh Palau on pharma and in-housing 40:21

6M ago40:21

40:21

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Mar…

1
IAB Tech Lab Special: Open RTB 20:53

6M ago20:53

20:53

The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and sellers of online advertising, simplifying the previously chaotic system where each platform had its own unique protocols. Thi…

1
Episode 72: Ron Jacobson on MMM, plus a Colossus deep dive 41:26

6M ago41:26

41:26

Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…

1
IAB Tech Lab Special: VAST 21:40

6M ago21:40

21:40

The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, V…

1
Episode 71: Hollis Guerra on how to get PR 41:23

6M ago41:23

41:23

Also, earnings coverage, SERP disasters, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
IAB Tech Lab Special: The Transparency and Consent Framework 27:28

6M ago27:28

27:28

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulation…

1
Episode 70: Kym Insana built an agency entirely with remote WFH moms 38:19

6M ago38:19

38:19

Plus Google Network woes, and the Trade Desk - Roku partnership. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 69: WPP's CTO spends over $300 million per year on AI 45:20

6M ago45:20

45:20

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 68: Feed DSPs what they eat with Chris Kane 41:12

7M ago41:12

41:12

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…

1
Episode 67: Why can you buy CTV 214 different ways? 51:14

7M ago51:14

51:14

Lara Koenig from MiQ gives us a class on SPO for CTV. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.Von Marketecture Media, Inc.

1
Episode 66: Politics and AI with Richard Raddon of Zefr 41:22

7M ago41:22

41:22

Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews…

1
Episode 65: Shane Shevlin still believes in customizable DSPs 54:41

7M ago54:41

54:41

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make…

1
Episode 64: Listeners Strike Back 39:51

8M ago39:51

39:51

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex worl…

1
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama 43:47

8M ago43:47

43:47

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technolog…

1
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it 47:28

8M ago47:28

47:28

Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth intervie…

1
Episode 61: RampUp After Dark 44:00

8M ago44:00

44:00

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology …

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Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio 46:07

9M ago46:07

46:07

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry p…

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Episode 59: Ad tech is to technology Innovation what porn is to media innovation 47:25

9M ago47:25

47:25

So says our guest, Mike Driscoll from Rill Data. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interv…

Podcasts, die es wert sind, gehört zu werden

Marketecture Media Podcasts

Podcasts, die es wert sind, gehört zu werden

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