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Marketing Checklist: How To Optimize Your Online Presence for Daily Leads & Clients
23:52
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Imagine if your online presence could consistently attract and convert prospects into paying clients **every day**. In this episode, I walk you through a practical checklist to ensure that your business is fully optimized to do just that. We’ll break down the essential components of a successful digital storefront, discuss how to maintain consisten…
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Scaling Your Business Through Mind, Body, and Spirit
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40:20
There’s a powerful synergy between your personal well-being and the success of your business. In this episode, I dive into how aligning your mind, body, and spirit can be the missing link in achieving sustainable growth. This isn’t just about scaling your business—it's about creating a life that feels balanced, fulfilling, and true to your core val…
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A Sneak Peek at Our New Consulting Offer: Luxe Leverage
27:09
27:09
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27:09
Have you ever found yourself overwhelmed by the complexities of scaling your business while maintaining quality and alignment? It’s a challenge many experts face. In this episode, I reveal the Luxe Leverage experience, a unique consulting offer designed to help you create scalable, high-end solutions that don't compromise on quality or personal ali…
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From Generalist to Specialist: Unlocking Your Coaching Superpower
21:49
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21:49
Stepping into a specialized niche can feel counterintuitive, especially when it seems like being a generalist would allow you to serve a broader audience. In this episode, I explore the liberation and clarity that comes with focusing on a specific market. Through real client stories and personal insights, I'll guide you on how to define your catego…
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How to Prepare for Your One-to-Many Offer Before You Feel Ready
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26:57
Ever wonder why your one-to-one client work feels overwhelming? It might be time to prepare for a scalable offer. Many coaches and consultants rush into launching without proper prep work, making the process much more challenging. In this episode, I’ll share insights on how to effectively prepare for your scalable offer, ensuring a successful launc…
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5 Ways To Enroll One New Client This Week [LIVE REPLAY]
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Getting clients online is easy when you allow it to be. Today, I reveal five simple strategies to consistently enroll clients every week without the need for complex sales funnels or live launching. You'll learn how to avoid common pitfalls and stay focused on effective, straightforward techniques. These methods have helped many of our clients achi…
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How To Know If You Chose The Right Niche
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15:49
Are you struggling with the nagging question of whether you've chosen the right niche? In this episode, I explore the complexities of niche selection and dispel the myth that there's a "right" or "wrong" choice. Drawing from personal experience and client stories, I reveal why black-and-white thinking can be a major hindrance to business growth. Yo…
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Balancing Masculine & Feminine Energies in Business with Emily Hirsh
50:58
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50:58
In this special conversation, I sit down with Emily Hirsh, founder of Embodied Marketing Agency, to explore her incredible journey from a determined entrepreneur to a thriving business leader who embraces both strategic and 'woo' approaches. Emily's story is filled with moments of profound transformation, balancing motherhood, marriage, and a thriv…
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How to Connect Your Clinical Knowledge with Your Audience [LIVE COACHING CALL]
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18:27
In this live coaching call with a client, I tackle a challenge many professionals encounter: making their deep, technical expertise clear and compelling to their audience. We often get so wrapped up in the intricacies of our field that we might forget how to communicate effectively with those who aren't as familiar with the subject. This episode fe…
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How To Know What’s Not Working (If Nothing’s Working)
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13:04
Imagine being able to solve problems quickly and keep your momentum going. In this episode, I dive into a powerful mindset shift that every entrepreneur needs: learning how to make decisions and build self-trust without letting negative emotions take over. I share practical strategies to identify what’s working, develop hypotheses, and stay in a pr…
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The 3 Most Disempowering Thoughts Holding You Back & How to Flip the Script
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27:45
You've likely heard the saying, 'Your thoughts create your reality,' but can you truly discern which thoughts serve you and which don't? Drawing from my personal experiences and insights from coaching hundreds of women, I reveal the most common thought patterns that keep women trapped. Recognizing these patterns is just the first step—but it's ofte…
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Redefining Success: Pivoting a Thriving Venture for Personal Alignment with Jason Phillips
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50:44
Join me as I sit down with Jason Phillips, the founder of the Nutritional Coaching Institute, to explore his journey from the early days of coaching to building a multi-million dollar enterprise. Discover the pivotal moments that shaped his career, the challenges he faced, and how he realigned his business to match his true desires. Jason shares in…
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Beyond Personal Branding: The Power of Selling Your System
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45:15
It’s time to pivot towards a more sustainable approach—selling your methodologies. In this episode, I’ll guide you through the transformative shift from being the face of every result to leveraging proven systems that amplify your impact and prevent burnout. We’ll explore why emphasizing your unique frameworks over your personal involvement can rev…
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Building a 7-Figure Decluttering Business While Raising 4 Kids with Sarah Mueller
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If you've ever thought that there's no "room" in the industry for your brilliance, then this episode is for you. Join us for an enriching conversation with Sarah Mueller, the inspiring founder of The Decluttering Club. Sarah shares her incredible journey of transforming her business from $20K in annual revenue to multiple 7-figures – all while rais…
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The High Price of Following Your Dreams: What No One Tells You
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43:49
Do you ever feel like you're stuck in a slump, questioning whether all your efforts are worth it? Join me as I dive into the real meaning of pursuing your dreams and the costs associated with that journey. It's not just about chasing goals—it's about pausing, reflecting, and asking yourself what you truly want in life. You'll uncover how to align y…
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Writing Compelling Calls-to-Action: Do’s and Don’ts
29:22
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29:22
Are your audience's actions falling short of your expectations? It might be time to rethink your content strategy, focusing on one of marketing's most powerful yet overlooked tools: Call-to-Actions (CTAs). In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients.…
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From Unknown to Unstoppable: PR Mastery & Authority Building with Renée Warren
52:45
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52:45
Have you ever wondered how to stand out in a crowded market, build authority in your field, and create a PR strategy that actually works? In this episode, we dive into these crucial topics with Renee Warren, a seasoned PR professional and entrepreneur. Throughout our conversation, Renee shares her wealth of experience in building and rebuilding bus…
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How To Generate High-Earning Revenue Months With A Tiny Audience
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29:00
If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you ne…
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Leveraging Corporate Expertise, Harnessing Delegation, and Growing Through Uncertainty with Renee Hastings
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In this incredible conversation with Renee Hastings, CEO of Executive Help Now, I discovered a kindred spirit who embodies the power of allowing your entrepreneurial journey to unfold one step at a time. Renee's story, from her roots as the granddaughter of a sharecropper to becoming a successful virtual assistant agency owner, is a beautiful repre…
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The Surprising Offer Strategy That Skyrocketed My Coaching Business
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28:46
Do you find yourself constantly launching new offers and experiences, chasing that exciting "new offer" feeling? I know what this feels like because I’m guilty of this, too. It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business. But what if I told you …
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The 5 Core Mechanics of Scalable Offers: Real-Life Examples & Creative Strategies
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50:42
Unlock your earning potential, maximize your impact, and get into alignment with your highest zone of genius with scalable offers that attract and enroll clients consistently. I've learned that the key to a freedom-based business lies in mastering the core elements of one-to-many offers that allow you to help more people without sacrificing the qua…
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My Summer Schedule: How To Work Less, Play More & Amplify Your Business
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If your schedule doesn’t allow for all the abundance that summer has to offer you, then this conversation is for you! Drawing from my own experiences and the rhythms of our ancestors, I share how embracing the playful energy of summer can lead to personal growth and a more balanced approach to work and family life. Throughout the episode, I offer a…
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Boost Your Email Open Rates: My Top 3 Tips
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DOWNLOAD THE ULTIMATE HEADLINE GENERATOR Are you maximizing the power of your email list? Regardless of size, your email list is where conversions ultimately occur and the most important element of all high-converting emails is this: the subject line. In this episode, you will learn specific techniques to boost your email open rates—a crucial metri…
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The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]
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34:09
How can embracing simplicity be the key to unlocking extraordinary business growth, and what lessons can we learn from the remarkable success story of Chick-fil-A? In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity.…
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Beyond Social: Building Real Connections
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27:51
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27:51
Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to …
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Needing vs Desiring: The Difference Between Desperation and Magnetism
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In this episode, I dive into a transformative conversation with my husband that broadened my perspective and reshaped how I view my business. This discussion aligns perfectly with our podcast’s core theme: embracing your most authentic, magnetic self. Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfor…
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5 Must-Read Books If You’re In The “Messy Middle” Stage of Business
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Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace. Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me…
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How To Get Unstuck By Becoming A Better Decision-Maker
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31:43
Are you often caught in a cycle of stress, overwhelmed by daily tasks, or find yourself procrastinating or making impulsive decisions? These are common symptoms of indecision—a barrier to achieving greatness in your personal and professional life. Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy an…
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What We Can Learn From Airbnb’s Marketing Shift [Big Brand Breakdown]
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32:29
What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite! Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to…
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Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner
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48:20
Does the concept of artificial intelligence (AI) intimidate you? You're not alone. I too felt uneasy about AI initially. However, it's clear that AI is reshaping our work and personal lives at a rapid pace. As a business owner, it's crucial not just to stay informed but to embrace AI's potential to revolutionize how we operate. In this transformati…
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The Cause & Effect of Overworking & Underearning
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32:59
Are you grinding away with minimal rewards? Feeling like your efforts aren't paying off as expected? You're not alone. Many of us experience phases of burnout, but it's crucial to understand the underlying causes. In this insightful episode, we dive deep into the true essence of burnout and explore strategies to effectively address its root causes.…
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You’ve likely heard the saying, “Knowledge is power,” but I’ve learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability. Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom. Key Takeaways: The Dunning-Kruger Effect and ho…
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My Best Tips For Client-Winning Webinars
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In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and ho…
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10x Your Coaching Business: The 3 Elements of Scale
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35:41
Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business. This narrative is woven from my personal journey of growth and…
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Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business
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32:24
What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed wit…
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How To Write Content That Converts When You’re Lacking Confidence
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36:22
In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak. I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. But here’s the thing: your …
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Authenticity vs. Formality: Finding Your True Voice to Connect With Your Audience
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24:08
Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique…
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Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance
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24:57
Have you ever felt like your creativity is working against you rather than for you? The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brillian…
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From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System
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55:23
At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goals. In this episode, I share my journey from burnout and stress to a state of joy and peace. To be honest, …
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Exiting Corporate, Elevating Yourself As CEO, & Transformative Breathwork Techniques With Chelsea Oyler
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54:37
Walking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler. Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your …
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Becoming A Category-of-One #5: Accelerate Your Sales
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33:48
Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from gen…
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Becoming A Category-of-One #4: The Key To Amplifying Your Impact
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21:56
Let’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving thos…
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Becoming A Category-of-One: #3 Elevate Your Message
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What’s the secret to a marketing message that sticks and resonates with a premium audience? I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise. Learn how to redefine your niche, communicate the unmatched value…
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Becoming A Category-of-One #2: How To Think Like A Thought Leader
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35:33
Do you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough? This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. Res…
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Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League
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33:47
In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert. In this conversation, I di…
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Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figures in my first year as a coach and the same sales strategy our students use to expand their impact and acce…
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Turning 2023’s Losses into 2024’s Triumphs: Harnessing My Setbacks for Your Success
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41:56
As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost. Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, an…
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Maximizing Your Online Presence: Converting Followers into Clients
28:57
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28:57
Maximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how to monetize your expertise with a content strategy that converts leads into clients (even if you have a t…
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Taking A Risk On Your Unique Expertise
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18:42
You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would allow me to create more time and financial freedom on my own terms. Sometimes, the biggest perceived risks a…
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The Origin of The Category Queen
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Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show! In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact. Join us in this exciting new j…
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