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Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky". This sort of marketing, however, is "upside-down" and the good news for you is that there is another way. I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy. This makes mark ...
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The Anatomy of a Successful High Ticket Offer (Ep#9)
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Send us a text If you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting. In this episode I talk about adding a high ticket (higher price, higher value) programme to your offer suite. We go through how a high ticket offer can benefit your business, and, critically, how to create one that people actually…
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Selling without sales calls (Ep#8)
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22:42
Send us a text Sales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you? That is what I want for you! So I made this episode covering the differences between the two, and the things you need to consider if you want to sell through your sales pages alo…
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What business coaches don't tell you about "ideal clients" that is hurting your sales (Ep#7)
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23:32
Send us a text If you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's in your niche...this episode is for you. You see, there's something the business gurus aren't telling you about your ideal client. And it's stopping y…
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The "ideal client avatar" concept is broken (Ep#6)
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16:15
Send us a text If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you. The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024. If you find your "IC…
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"Niching down" when you love variety - a new way for online business owners (Ep#5)
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Send us a text Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving. But you love variety. And besides, your service works for everyone - and, let's face it, you need more clients - so why would you want to exclude anyone? The brutal fact is that if you are trying…
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Overcoming "Offer Apathy" in your Audience (Ep#4)
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Send us a text Are you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it. You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/v…
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Marketing without the tricks or the icks (what to do instead) (Ep#3)
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Send us a text If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to have become the "norm" in the online business world but leaves you wishing you never had to d…
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Why people aren't buying your offer [Avoid these mistakes!] (Ep#1)
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16:48
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16:48
Send us a text You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying? If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at the top three barriers people who are absolutely perfect for your offer have to purchasing, and how …
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What to do when your hard work isn't paying off in your marketing (Ep#2)
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Send us a text You've done the courses, joined the memberships, worked with the coaches...you've built an audience, you're posting consistently, you're emailing regularly... You're doing "All the Right Things" (TM) So why is your offer still not selling? This episode shares why this is happening and how you can turn things around so your hard work …
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Send us a text Welcome to the Upside-Up Marketing Podcast! I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down. Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me. Plus it's really hard! So I've developed another way. I've…
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