Let’s Be Honest About Marketing is an appropriately-snarky discussion with marketing leaders about their successes and failures in their careers, and their observations of, and suggestions for improving, the current state of the marketing industry.
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Evolving your strategy while keeping a strong hold of the fundamentals
42:29
42:29
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42:29
Matt Anthony has helped a number of companies start growing from zero by embracing creative evolution of his strategy while staying grounded in the marketing fundamentals. We talk about how he creates that first inbound spark through to setting up more mature functions like ABM, and how he sees the current and future of some of our favorite outreac…
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Why marketers should build love and loyalty in their customer communities
28:52
28:52
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28:52
Carrie Reber, a longtime SaaS marketing leader, built an engaged, loyal customer community at Veeam and saw the tremendous value it created for the company and those involved in the community. In this episode, we dig into the story of her community building days and why she thinks it's imperative that we build love and loyalty into our communities.…
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Why scaling at all costs might be costing us too much
35:01
35:01
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35:01
B2B SaaS marketing veteran, Russ Somers, joins us to discuss how the obsession to do more, grow more, and do it faster is leading towards to a crisis of quality and results. We talk about how there is "remarkable power in doing things that don’t scale” and how we can lean back into quality over quantity. Connect With: Russ Somers (Guest): LinkedIn …
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Keeping the Heart and Revenue in Marketing
37:04
37:04
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37:04
Considering the current situation where we are all inundated by the promises of GenAI and the efficiencies it will bring, we discuss with seasoned marketing executive and fractional CMO, Kim Miller, why it's so important to lean on our uniquely human skills and how we can keep the heart in marketing while still having a solid focus on driving reven…
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The Need for Marketing Teams to Keep a Wider View of Their Businesses
38:17
38:17
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38:17
Keith Finger, long-time marketing leader and the self-proclaimed Revenue Detective, talks about how he approaches troubleshooting revenue problems and why we need to consider the full go-to-market picture when dealing with what may seem like a standard "marketing isn't working" issue. Connect With: Keith Finger (Guest): Website // LinkedIn Jenni De…
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