Guiding parents through raising sexually health kids in today's day and age.
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Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology
Courtney Elmer | PodLaunch
What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a $100+ mic who gives their best stuff away for free would be ranking in the Top 100 every week. And we both know that’s not how it works.) Here on the show, we’re breaking down over 15,000 hours of study into what today’s top podcasts are doing differently to reveal the exact strategies you need to ...
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Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This) | Kelly Mosser
24:03
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24:03
You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t convert…
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Creating a Podcast That Attracts New Clients Every Month | Flora McCormick
20:07
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20:07
Thinking about launching a podcast or struggling to grow the one you’ve got? You’re going to LOVE listening in on this conversation with fellow podcast host Flora McCormick. We’re unpacking how her transition away from social media marketing to a strategically-positioned podcast helped her launch a show that’s currently growing five times faster th…
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3 Types of Podcasting Advice You Can Totally Ignore
19:43
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19:43
Unfortunately, there’s a lot of terrible advice floating around about how to start and grow a podcast. Some of it’s outdated, and some of it was never even true to begin with. Yet, it keeps getting repeated like gospel, leading too many hosts down the wrong path — and causing many of them to quit by episode six. In this episode, we’re calling out t…
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Which Podcast Ad Strategies are Right For Your Show? | Mike Wiston
16:47
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16:47
Podcast ads can be powerful for growing your show, but success isn't just about picking any ad strategy and throwing money at it. You need to be intentional: understand the different podcast ad types, know how to target the right audience, track your results, and refine your approach based on what’s working. In this episode, I’m back with Mike Wist…
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The Biggest Mistakes Podcasters Make with Paid Ads | Mike Wiston
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15:52
Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show. We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing resul…
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Q + A | Should You Script Your Podcast Episodes?
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18:53
Should you script your podcast episodes, or is it better to outline? It’s a valid question, and the answer ultimately depends on what’s more important to you: converting your listeners to leads and clients, or simply sounding polished and professional. In this episode, we’re diving into the pros and cons of scripting vs. outlining so you can decide…
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The Psychology Behind Bingeworthy Episode Titles
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24:03
Ever notice how some podcasts make you drop everything to hit play while you scroll right past others without giving them a second thought? In this episode, I’m diving into the psychology behind why this happens — and why bingeworthy episode titles are the crucial trigger to getting new listeners to actually press play on your podcast. Listen now t…
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How to Train Your Podcasting AI to Sound Like You | Michael Katz
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22:30
AI can be a game-changer for scaling your podcast, but it’s only going to work if you take the time to dial in your core message and train the AI to reflect your voice. In this episode, AI expert Michael Katz returns to show you how to train AI to reflect your voice — not churn out the same generic content everyone else is creating. You’ll learn ho…
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Could AI Be Hurting Your Credibility as a Podcaster? | Michael Katz
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19:01
Think AI is making your podcast sound smarter? Think again. In this episode, Michael Katz joins us in the studio — a former AI skeptic turned founder of a different kind of AI company — to talk about why leaning too hard on AI could be doing more harm than good for your brand. We’re unpacking the common mistakes podcasters make when they let AI tak…
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How to Make a Bold Comeback After Hitting Pause on Your Podcast
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15:53
Wondering how to make a bold comeback after hitting pause on your podcast? In this episode, we're breaking down what to do when there's been a shift in your podcast — like a business pivot, a change in audience, change in topic, change in leadership of the show (i.e., you lost a co-host), or if you simply had to pause your show for whatever reason …
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The Right & Wrong Way to Take a Break From Your Podcast
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19:46
We're diving into a rather taboo topic in the podcasting world: taking a break from your podcast. *Gasp!* Yup, we're going there. I’m showing you how to take a real break without losing your listeners and without anyone ever realizing you’re on hiatus (or sipping a marg on a sunny beach somewhere — who said anyone has to know?). Whether you need a …
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Are Podcast Sponsorships Worth the Effort for Small Shows? | Joe Casabona
19:44
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19:44
Many podcasters think, "If I want to make money, I need sponsors." But if you’re a business owner who podcasts, you’ve likely wondered, "Should I have sponsors if I’m already promoting my own stuff?" Here’s the thing: not all podcast sponsorships are created equal. While the right sponsor can help cover production costs and bring in extra revenue, …
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Steal This Episode Planning Framework to Cut Your Prep Time in Half | Joe Casabona
26:05
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26:05
You’ve probably heard all about how to save time editing, uploading, and promoting — but the real time-suck for most podcasters? Planning the dang episode before you even hit record! But what if you could cut your episode prep time in half, reclaim that mental energy, and never stare at a blank screen wondering what to talk about again? In this epi…
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5 Ways to Get Your Podcast on the Top Charts
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19:32
Getting on the podcast charts is like ranking on the first page of Google. It's an incredibly powerful way to get found by new listeners, and surprisingly? It's easier than you might think. In this episode we're unpacking why charting is key for discoverability beyond word-of-mouth or organic search, and why it's not out of reach for you even if yo…
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Q + A | How Do You Make Listeners Stay Longer? (and Why It Matters)
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18:20
Want to know how to keep your listeners hooked from start to finish? In this episode, we’re diving into the psychology of how platforms like Netflix and Hulu create bingeworthy content — and how to apply these same principles to your episodes to keep your listeners hooked and coming back for more. Learn how to open loops that leave listeners hangin…
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Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen
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16:26
Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect. We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned abou…
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Why Your Podcast Isn’t Getting Found (and How to Fix It)
24:22
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24:22
If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily — and revealing the one growth metric most podcasters aren’t tracking (but should be). Ready to learn how to get listeners choosing y…
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Q + A: Can You Have a Successful Podcast Without Video? | Dave Jackson
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21:07
Can you have a successful podcast without video? Short answer: Absolutely. But are you missing out on podcast growth by sticking to audio only? It depends. Podcasting hall-of-famer Dave Jackson is back to set the record straight on video podcasts. We’re tackling questions like: Is it worth putting a podcast on YouTube? What advantages are there to …
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How to Monetize Your Podcast Even With a Small Audience | Dave Jackson
22:05
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22:05
People often say that monetizing a podcast is all about growing your audience and landing sponsors and advertisers. But if it were that simple, then why are so many podcast hosts still struggling to make real money? The truth is, there are over 20+ ways to monetize a podcast *without* sponsors or ads — yep, even if you have a small audience, don't …
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The Untold Secrets of Building a Multimillion Dollar Podcast | John Lee Dumas
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21:17
It’s easy to look at today’s top podcast hosts and think, "Wow, they had it easy." But deep down, we know that’s not the case. Even the biggest names in the game started from zero and faced the same doubts, fears, and setbacks as you. That’s why I invited John Lee Dumas to join me for this episode and unpack the REAL story behind Entrepreneurs on F…
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The Exact Strategy Behind 15M Downloads a Month | Jordan Harbinger
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21:29
What does it REALLY take to become a top podcaster? (And are today’s top podcasters gatekeeping the real secrets to podcast growth?) In this episode, I’m sitting down with the one and only Jordan Harbinger—a podcasting legend with over 15 million downloads every month and named Apple’s “Best and Most Downloaded Podcast” back in 2018. We’re pulling …
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How to Hit Every Podcast Goal You Ever Set | Hal Elrod
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28:50
Ever set a podcast goal and feel like no matter what you do, you just can't hit it? You're putting out great content, lining up awesome guests, and promoting like crazy on social media, but the downloads just aren't moving in the right direction — and you’re not alone. Multiple time best-selling author of The Miracle Morning, Hal Elrod, joins me in…
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Q + A | How Do You Build a Podcast Audience that Converts?
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17:18
Wondering how to grow your podcast audience and increase conversions at the same time? Is it really possible to do both, or should you put your energy into one goal over the other? In this episode, we're digging into the strategies to help you expand your listener base and turn those loyal listeners into hot leads for your business. So if you're re…
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5 Signs Your Podcast Content is Blending In | Luis Camejo
24:58
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24:58
Have you ever shared a podcast episode you're really excited about, packed with content you’re confident your audience will love, only to be met with... radio silence? You check the stats: fewer than 100 downloads, a couple of likes on your social media posts, and zero "New Call Booked!" emails in your inbox. And the worst part? You’re left scratch…
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Avoid These 5 Podcast Content Repurposing Mistakes | Luis Camejo
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22:25
Content repurposing is a great way to extend the life of your podcast episodes — or, let's be honest, it can feel like a big waste of time. So if you've ever wondered why your repurposed podcast content isn't getting the engagement you hoped for, you're not alone. Luis Camejo from BizBros joins me in this episode to talk about the five biggest mist…
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Q + A | Should You Run Podcast Ads?
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Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. …
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3 Language Patterns that Turn Listeners Into Clients
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19:08
Want to get more of your listeners asking, “How can I work with you?!” If you’re nodding yes, then this episode is for you. We’re diving deep into listener psychology with three powerful language patterns that’ll help you communicate more effectively as a podcast host so you can drive more listener-to-lead conversions. (Master these and you'll have…
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How to Grow Your Podcast Without Adding More to Your Plate | Alex Sanfilippo
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18:33
Are you buried in podcasting tasks and tools that promise growth but only add to your workload? If you've ever felt overwhelmed by the constant push to do more with your podcast, this episode is for you. Alex Sanfilippo is back in the studio to share why doing more doesn’t always equal more podcast growth (and why in most cases it just leads to mor…
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Do This One Thing to Attract More Listeners | Alex Sanfilippo
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20:52
It’s tempting to think that the more you can do to help your podcast grow, the faster you’ll see results — but the opposite is true. But when it comes to growing a podcast, it’s not about doing everything. It’s about focusing on a few strategies and executing them exceptionally well. In this episode, Alex Sanfilippo, founder of PodMatch, reveals wh…
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Relaunching Your Podcast for Explosive Growth | Reana Mulcahy
22:18
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22:18
Did you know that the first eight weeks of your podcast are crucial for platforms like Apple and Spotify to determine your show’s initial potential? …but what if you miss that window? No worries — you can hit the reset button by relaunching your podcast. (PSST: it’s a strategy that works *especially* well if your podcast has been gathering dust or …
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Why I Stopped Measuring Podcast Success Based on Downloads
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18:38
Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success. The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading becaus…
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4 Reasons Podcast Guesting Isn't Working for You | Seth Silvers
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19:27
Have you poured hours into podcast guest appearances, only to see minimal impact on your podcast’s growth and zero inquiries from potential clients? In this episode, Seth Silvers, Founder of Story On Media and the strategic mind behind podcasts by industry giants like Alex Hormozi and Patrick Lencioni, reveals why your podcast guesting strategy isn…
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Steal This Strategy to Keep Your Audience Coming Back | Seth Silvers
20:57
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20:57
Ever wish you could go behind the scenes with someone who oversees strategies for today's top podcasts like Alex Hormozi and Patrick Lencioni? Your wish is my command. Podcast expert Seth Silvers is here in the studio to teach you how to create a podcast that doesn't just capture attention, but dominates the conversation. We transparently discuss w…
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Behind the Scenes of Jamie Kern Lima’s Podcast Launch
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19:43
Ever wonder how a brand-new podcast can skyrocket to the top of the charts? There are two ways it can happen, and in this episode, I’m taking you behind the scenes of bestselling author and founder Jamie Kern Lima’s recent podcast launch to show you how. Find out the mechanisms at work that helped her claim the #1 spot in self-improvement, Top 20 o…
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How to Tell if Your Podcast Needs a Rebrand | Beth Schillaci
22:56
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22:56
If you have a podcast that’s not converting as many listeners to leads as you want, chances are it has nothing to do with the current size of your podcast audience and everything to do with the first impression you’re making on your listeners. Fellow podcaster Beth Schillaci joins me in this episode to break down the five key elements of your podca…
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Q + A | Do Niche Podcasts Grow Faster?
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17:26
Are niche podcasts growing faster than general ones? Are video podcasts here to stay? Why are podcast networks booming? How is the podcasting industry going to change over the next 3-5 years? And most importantly, will your podcast rise with the tide or will it sink? Get ready for a deep dive into the future of podcasting and learn what the latest …
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3 Ways to Hook Your Listener Before They Ever Hit Play
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15:50
Most podcast hosts think high-quality episodes are enough to attract new listeners. But they’re not. If you want to be the host of a top-ranked podcast, you need to know how to hook your listener *before* they hit play. Because having a bingeworthy podcast isn’t just about keeping listeners’ attention — it's about knowing how to grab it in the firs…
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Your Best Episode Topics are Hiding in Your Listener Data. Here's How to Find Them.
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16:03
Ever find yourself staring at your podcast analytics dashboard, wondering what to do with all that data? Maybe you check once a month to see if your downloads are increasing. But what if you knew how to decode your listener data to pinpoint exactly what your listeners want and unearth your most bingeworthy episode topics? Whether you’ve been podcas…
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Why Consistency Isn't the Key to Podcast Growth
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17:53
Spoiler alert… the real key to growing a podcast isn’t consistency. Think about it: if consistency were the key to long-term podcasting growth, then everyone who’s been releasing an episode every week for the past year or more would have a Top 100 podcast — and that’s not the case. So if you’re sick of hearing “consistency is key to podcasting succ…
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High-Quality Audio is Overrated. Here's Why.
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17:23
If your podcast hasn’t shown significant audience growth in the last three months despite giving your best stuff away for free in every episode, it might have nothing to do with your content and everything to do with what your listeners are hearing in your voice when you share it. Believe it or not, it’s not what you say ~but how you say it~ that’l…
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5 Signs Your Podcast Voice is Pushing Listeners Away
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18:31
Most experts who preach about podcast growth won’t tell you this: but if you’ve been podcasting for six months or more and fewer than ten listeners have converted to clients, the first step isn’t “grow your audience”... The first step is to look at why the listeners you have aren’t converting to begin with. In this episode, I’m breaking down three …
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Not Sure What to Talk About Next on Your Podcast? Try This.
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12:28
How many times have you sat down to plan an episode, only to stare at the cursor blinking on the screen for an hour because you're fresh out of new episode ideas? If you're an expert host who’s starting to run out of things to talk about on your podcast, this episode is for you. I’ll let you in on a secret that today’s top podcasters don’t want you…
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Q + A | The Truth About Listen Notes Rankings
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27:23
Ever wondered how to improve your Listen Notes ranking? In this episode, I’m breaking down what Listen Notes is, how it works, and whether its rankings really matter for your podcast. You’ll also learn how Listen Notes rankings differ from Apple Podcasts rankings, and I’ll give you three practical steps you can take to better understand — and impro…
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The Difference Between Hitting Publish vs. Launching a Podcast | Karen Powell
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20:13
You’d never spend a year or more writing a book, only to tell no one, hit “publish” on Amazon, and hope it becomes a bestseller, would you? Of course not. Yet this is how most people start their podcasts… and why they’re shocked when their show only brings in less than 100 downloads an episode. That’s why I invited mindset expert and podcast host K…
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3 Easy and Ethical Ways to Get More Podcast Reviews
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21:41
Tired of asking for reviews in every episode and hearing nothing but crickets? I mean, it’s obvious from your analytics dashboard that people are listening to your show. People even tell you “omg I love your podcast” or “that episode was exactly what I needed to hear!” But STILL they won’t take 30 seconds and leave a review. #rude That’s because th…
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The Real Reason Your Podcast Isn't Converting | Brandon Lucero
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17:45
You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" (Well. It’s me, hi. I’m doing it again). Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in an…
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4 Powerful Techniques to Keep Listeners Engaged Through Every Episode | Brandon Lucero
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18:17
If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say. The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value. …
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Should You Edit Your Own Podcast? | Shawn Shewchuk
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17:56
"Do I really need to hire a podcast editor? Or can I get by with one of those AI podcast editing tools and call it a day?" This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic. But if you’re a coach, consultant, or online business owner and your numero uno goal with your podca…
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Steal My High-Converting Episode Framework
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20:04
If you’re an online business owner, coach, or consultant, you probably launched your podcast to draw more attention to your business and drive more leads to your offers. That’s why it’s so frustrating when you spend hours creating each episode only to have listeners tell you they love your show, but never ask how to work with you. In this episode, …
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Q + A | Should You Offer a Podcast Subscription?
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22:55
If you’re an online business owner, consultant, or expert who’s ever wondered whether you should offer a podcast subscription for your listeners, this is the episode for you. We’re breaking down the pros and cons of paid podcast subscriptions, and I'll give you the answers to questions you can't find on Google, like: → "How do paid podcast subscrip…
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