Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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Search Tactics for EU Hotels, Google’s Updated Spam Guideline, When might Yelp v Google Go to Trial?
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Send us a text How Individual Hotels Can Win in EU Search: Our research on hotel searches in Europe, revealed that Booking.com dominated user clicks, especially through ads, while Google's Hotel Finder and Business Profiles saw significantly fewer interactions. One surprising discovery was the prominent role of ads, with over 50% of mobile clicks g…
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Google tests Review Badge of Shame in UK; Google’s Antitrust Travails; SMB Marketing Disconnects
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38:06
Send us a text Google Testing Review Badge of Shame & More in UK for Review Abuses: Google has rolled out a new review “badge of shame” and a new help document titled "Business Profile Restrictions for Policy Violations," introducing stricter actions for businesses engaging in deceptive review practices. Currently being tested in the UK, the policy…
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EU Consumer Research in Hotel market, The impact of recent EU fines on Google, Possible remedies to prevent Google self-preferencing
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36:35
Send us a text Google and Booking: The Symbiotic Gatekeeper Relationship in European Hotel Search - We dive into our recent user behavior research findings about hotel searches in Europe. We recruited 100 users each from Spain, France, and Germany, asking them to find hotels in Paris or Rome, and observed how they interacted with Google's search re…
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The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond From the Vault (Ep 139)
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45:02
Send us a text Google Review Fraud Landscape (10:04): Estimates that 18% of reviews across various platforms are fake. Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected. Legal sector is also impacted, with fake reviews prevalent among personal injury, criminal defense, and DUI lawyers. LSA Review Fraud (2…
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LSA Gets More GBP Features, Google Maps Gets Cleanup, Yelp Sues Google Over Antitrust
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43:18
Send us a text LSA Increasingly relying on GBP Features: We delve into Google's ongoing “fixes” of LSA features, where reviews and booking tools for LSAs are being integrated from GBP. This move is seen as an attempt to streamline operations and reduce costs, especially in light of Google's recent staffing cuts as well as improve LSA’s ineffective …
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GBP Phone Hacking Problems Persist, New FTC Fake Reviews Rules, SearchGPT & the Future of Search
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40:37
Send us a text Google's PR Smoke and Mirrors: Old GBP Phone Hacking Problems Persist Despite Promises: Spammers and scammers have been able to hijack business phone numbers on Google listings with alarming ease, despite Google's assurances that such problems were swiftly resolved. We conducted an experiment, changing a listing's phone number throug…
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The Increasing Role of Brand in SEO
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47:01
Send us a text The Role of Brand in Seo: We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google’s emphasis on brand in its algorithms. Brand Differentiation and…
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GBP Bugs & AI-Driven Layoff Concern, Sale of CNET & Google, Antitrust Remedy: Impact on Apple & SEO
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35:24
Send us a text Google's Local Business Service Woes: Persistent Bugs and AI-Driven Layoffs Spark Concern: There have been ongoing support and technical issues with Google Business Profiles. Major bugs affecting local business profiles have persisted for months and in several cases years, including image misassignments and overzealous suspension alg…
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MindTrip brings AI travel search, Search Shenanigans, Boost Google Local Rankings w/ Engagement?
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27:45
Send us a text Segment 1: OpenAI & MindTrip bring AI to search, will it matter? Last Thursday, OpenAI made waves with an announcement about Search GPT, a prototype aimed at revamping the search experience for ChatGPT users. Promising a two-column format, it aims to ease the search process and challenge traditional search engines like Google. The pr…
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Reframing how search ranking works, Google Doubles Down on Income, Voice Search Redux? w/ Cindy Krum
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44:39
Send us a text SEOs need to reframe how search ranking works - click thru data being the most important factor: Click data is a cornerstone of Google’s ranking algorithm, as highlighted by recent DOJ findings. Google uses its heavy reliance on click data to grasp new trends swiftly as well as to “understand” page quality. Traditional SEO elements l…
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How Local SEOs are using Gen AI & ChatGPT: Tips, tactics & strategies w/ Darren Shaw & Joy Hawkins
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46:44
Send us a text In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in different a…
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Seattle surgeon pays $5 mil review fraud fine; Local Search increasingly shows Google GBP results
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30:16
Send us a text Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have? Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive practices l…
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From the vault: What and why of review fraud on Google how to deal with it
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37:09
Send us a text The big picture of review fraud - who does it and why: We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to deal with…
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New Research: SMB web lead generation failures & how to fix
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46:50
Send us a text Leadferno: a better tools to capture website leads - Leadferno is a conversion platform designed to transform website visitors into leads through seamless communication tools. Unlike traditional chatbots, Leadferno leverages SMS to facilitate human conversations, which studies show is the preferred communication channel for most peop…
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Expanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen Search
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34:43
Send us a text Google Expanding Local Results in the SERPS to the Exclusion of Organic: While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control & dominat…
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Rand Fishkin Interview #2: Zero Click, Regulating Google & Coping with the New SEO Reality
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46:58
Send us a text In this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more stringent antitrust measures, drawing parallels between Google's p…
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GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API Leak
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38:11
Send us a text GBP Chat is Dead, Long Live WhatsApp: Google nuked both Google Business Profile Chat AND Google Business Messaging last week in a typical show of disregard for the product and the businesses supporting it. This decision comes amid concerns over increasing spam within the GBP chat service, which initially launched in 2017 with high ho…
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Rand Fishkin interview on the importance and learnings from the Google Search Leak
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32:45
Send us a text Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at how it…
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New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around Search
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36:36
Send us a text New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardless of the…
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ChatGPT 4o Makes an Impression, Chaos that was Google I/O is Google, What Does it All Mean for SEOs?
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45:03
Send us a text ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant notes int…
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Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices
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25:41
Send us a text Is Google Finally fixing LSA reviews? In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing review mana…
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From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content
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25:18
Send us a text We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy! Do Google searchers enter the Local Finder? Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Finder on a…
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An interview with Dana DiTomaso: To Google GA4 analytics hell & back again
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33:13
Send us a text Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but cri…
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Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail
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33:08
Send us a text Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platforms and wi…
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Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGE
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28:31
Send us a text Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fear but cr…
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How your agency can increase retention and profitability by offering a fractional CMO as a service
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34:59
Send us a text The need to move SMBs from Tactics to Strategy & how fractional CMO’s can do that: John Jantsch is a seasoned consultant, speaker, and bestselling author, notably recognized for his Duct Tape Marketing brand. He shares his journey of owning an agency for 30 years, highlighting his affinity for small to midsize businesses and the chal…
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Google Goes to Brussels & attempts to defend their DMA compliance
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38:54
Send us a text In this special edition, Mike and David discuss their visit to Brussels to attend Google’s report on their compliance with the European Digital Markets Act (DMA). The DMA, targeting large tech entities including Google, aims to regulate their status as gatekeepers to the internet. This session, specifically addressing Google's compli…
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How on page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO?
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52:37
Send us a text What on-page factors are associated with sites that see big gains or declines after Google updates? Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in site vis…
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Google’s Core Update & FUD, Brightlocal Consumer Review Survey, Do Searchers Use the Local Finder?
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42:54
Send us a text Google’s March Core Update & FUD: David Mihm sheds light on Google's March core update, marking it as an unusually impactful monthly adjustment from the tech giant. The update has sparked extensive conversation among SEO experts. He highlighted three key focus areas of the update: scaled content, largely driven by AI technologies; si…
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Consumer Research Highlights Limited Impact of EU Mandated Local SERP Change & On-going EU Challenge
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33:24
Send us a text Consumer Research Highlights Limited Impact of DMA Mandated Google's SERP Changes: Near Media unveiled findings from their latest research on the restaurant vertical in Ireland, investigating the effects of Google's Search Engine Results Page (SERP) changes in light of the Digital Markets Act. The study aimed to ascertain whether Goo…
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Long tail searcher behaviors, Gemini switch appears, Content publishing being upended by search
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33:24
Send us a text Long tail searcher behaviors: 10% of Discovery searches involve a brand search on Google: In our most recent multi-location consumer Google search behavior research analyzing restaurant searches we saw roughly 10% of all searchers use the scrolling map for location precision and we saw an equal number of searchers do a local brand se…
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G-SERPs product searches, Google PR around review removals is puffery, Google Maps SGE a hot mess
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34:18
Send us a text Google adds Reddit to product searches and spammers follow: We discuss a new study by Glenn Alsop that examines the prevalence of discussion and forum search features This module is a tacit admission on Google's part that its algorithm can no longer actually surface good organic content. LikeThe study, which analyzed 10,000 product r…
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Will AI Improve SMB Websites? GMaps Getting Gemini, Bright Local Brand Survey Takeaways
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34:30
Send us a text Will AI Improve SMB Websites? Consumers overwhelmingly prefer AI-generated content over human-created content across various formats, signaling a potential shift in online content creation. Businesses and agencies are adopting AI for content creation, citing effectiveness and cost reduction. However, concerns about the loss of human …
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10 years of SERP changes, Hidden Gems update is impacting Local Search, New EU Local Search Results
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25:20
Send us a text What 10 years of changes to the SERPS mean for marketers today: We discuss Andy Crestodina’s most recent article where he looks at 10+ years of changes to google search results and what they mean. He highlights the evolving dynamics of search engine optimization (SEO) and the importance of diversifying marketing strategies beyond jus…
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Fired Google Raters replaced w/ AI? SEO Tools are just tools, Hidden Gems & decline of Big Social
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37:50
Send us a text Will Fired Google Raters Be Replaced with AI? Last week Google terminated their relationship with one of the companies responsible for rating the quality of websites. Certainly Google has been on a cost cutting rampage of late with layoffs and product cancellations. But is the ending of one of their relationships with one of the comp…
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SGE NOT the Future, GBP End Days? Google Chooses Sizzle over Steak?
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33:38
Send us a text SGE has huge impacts but is still just a testing ground: Some industries, like healthcare, are impacted by Google’s SGE (search generative experience) than others with 76% of queries analyzed being impacted by SGE. While other industries show lesser impact, it is still significant. But SGE is still just a test and one that impacts th…
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LSA Scam & Honest Businesses, Google Created a Shitty Internet? Generative AI & its Impact on Google
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44:27
Send us a text How the Google Guarantee Scam Impacts Honest Businesses? The Google Guarantee Scam is frequently perpetrated by groups of foreign nationals working in relative anonymity and looking for a quick profit. While some blame goes to these actors, the ultimate fault and responsibility lies with Google. Honest businesses have been negatively…
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Exposing the Google Local Service Ads Scam in Home Services: A Marketer's Insight
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Send us a text Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate busines…
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Businesses & Google SGE, Google Goes All in On Interstitials, Where is Bard Going?
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32:05
Send us a text What Should Businesses Do About Google SGE? Google has not yet announced any concrete plans for the future of Search Generative Experience (SGE), and it is unclear how it will evolve in the coming years. SGE is still in its early, very crude stages and it is not yet known how it will impact search traffic. Many SEOS reacted with fear…
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The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond
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45:02
Send us a text The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond: Google Review Fraud Landscape (10:17): Estimates that 18% of reviews across various platforms are fake. Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected. Legal sector is also impacted, with fake reviews prev…
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Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems?
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22:13
Send us a text Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems? Google is struggling to adapt to the changing market dynamics, including the rise of AI, TikTok, and criticism of declining search result quality. Google's efforts to retain younger users by modifying its search results to include more engaging content like …
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Can Gemini Fix Search? The Impact of Google’s Rating Bias, LSA Reviewjacking
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31:08
Send us a text Can Gemini Fix Search? Google’s current interface and attempts at query refinement are largely broken. Google’s new Gemini upgrade to SGE appears to offer advanced search query refinement capabilities and individualized user interfaces that could resolve both of those issues. The potential or customized and visually diverse search re…
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How Local SEO Agencies are using Generative AI & ChatGPT: Tips, tactics and strategies
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46:44
Send us a text In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in different a…
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Google’s newest search features, Whitespark: Reviews by category, Fake review enforcement failures
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30:20
Send us a text Google’s Newest Search Features: “Whipped cream on S.H. I. .T”.? While Google's new features aim to enhance user interaction and personalize the search experience, they may not address broader user concerns about search result quality and privacy. And in fact may, as David points out, might just be whipped cream on a not very tasty s…
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GMaps Immersive directions, Citations & Local Search, The GBP new small business attribute
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26:29
Send us a text Google Maps from useful to bloat? Google Maps continues to add new features and functionality and as it has become a primary search engine for Google and its forward facing brand it has included so much functionality that it suffers from extreme bloat. The new immersive directions exemplifies the problem. but Maps is a deep moat and …
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Lessons in Building and Marketing a Consumer Brand
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59:10
Send us a text “Running a startup is like being in a knife fight,” BeanBox Co-Founder and CEO Matthew Berk unexpectedly says, as he describes the arduous but rewarding journey from the world of SaaS to making a real-world consumer product. From Local Search to the Speciality Coffee Business: Matthew Berk’s personal and professional path took him fr…
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GBP Call History returns, Local Trust Report, SGE Where now?
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33:39
Send us a text GBP Call History’s History - What does it say about Google? Google Business Profile Call History has been problematic from the start because it made the business of calling a business more like roulette. When it disappeared after months of barely functioning every thought it had been nuked. But it's back. Its chaotic development, its…
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Bulk Dashboard Comeback?, GBP listing cleanup, Alternatives to Google search
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28:19
Send us a text Bulk Dashboard Comeback?, GBP listing cleanup, Alternatives to Google search Segment 1 Title (100 chars): Will GBP rescue the multi-location Business Profile Manager dashboard from the trash bin? Google recently added a new functionality to the Business Profile Manager dashboard: they upgraded the bulk Insights download to match the …
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So Clicks are a ranking signal? Google Comments on Review Fraud, Bard enhanced with extensions
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23:28
Send us a text “Clicks Are Not a ranking signal” except that they are: If we have learned anything over the years with Google it is that you need to take with a huge grain of salt. While they might not lie, they have such narrow definitions and unstated assumptions that you really don’t know what they mean. Recent evidence in the antitrust case rev…
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High Impact Content Marketing in the Age of AI
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55:18
Send us a text What Is Content?: Purna Virji and I discuss what motivated her to write the book, how she defines “content” and why she took a very expansive approach to content strategy and marketing. She also discusses the foundation of great content and what digital marketers can learn from traditional marketing. Creating ‘High Impact’ Content: W…
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