Beste Content Marketing Institute Cmi Podcast Network Podcasts (2024)

1
How We Use AI for Content and Marketing [Special Episode] (445) 57:19

3d ago57:19

57:19

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Googl…

1
Zuck and Musk Get What They Want (444) 1:05:39

10d ago1:05:39

1:05:39

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years. Winners and losers include Mammoth Cave National Park a…

1
The 2024 NFL Predictions Show [Special Episode] (443) 49:39

17d ago49:39

49:39

We have all the answers for what's going to happen in the NFL this year. This special episode includes: 2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP Prediction And a final bet you don't want to miss. ----- This week's sponsor: Get the latest marketing trends in AI today. Downloa…

1
What Content Marketers Can Learn from the DNC (442) 1:06:23

24d ago1:06:23

1:06:23

The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC a…

1
Reddit's Big Opportunity for Brands (441) 1:01:27

1M ago1:01:27

1:01:27

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). Winners and losers include Heineken NA and the Queensland Symphony Orchestra. Rants and raves include the Savannah Bananas and surveillance pricing. ----- This week's links: X Calls for Ad Industry Re…

1
X Goes Full Idiot Mode in Suing Advertisers (440) 1:09:56

1M ago1:09:56

1:09:56

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them. In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be. Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curi…

1
Content Marketing Gets a Health Check (439) 1:05:36

1M ago1:05:36

1:05:36

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will). And Elon is being Elon, violating his own content policy on X. Here we go again. Hits and misses include Bandit Running and Fla…

1
Google Eats Cookie Policy (438) 1:08:55

2M ago1:08:55

1:08:55

At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick? And does Spotify use podcasts for loyalty first? Hits and misses inc…

1
Are We In a Marketing Recession? (437) 1:10:35

2M ago1:10:35

1:10:35

This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually …

1
Is the Influencer Economy Beginning to Crack? (436) 1:07:10

2M ago1:07:10

1:07:10

Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in p…

1
Did Marketing Eat Content Marketing? (435) 49:04

2M ago49:04

49:04

A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from…

1
Supreme Court Makes Nice with White House Over Disinformation (434) 1:10:50

3M ago1:10:50

1:10:50

In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement. And...have we learned anything fr…

1
Is the Smartphone Killing Us? (433) 1:06:44

3M ago1:06:44

1:06:44

While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising. Hits and misses include Oscar Mayer and American Express. Rants and raves include indie…

1
Is Google the Big Loser in Apple Intelligence? (432) 1:08:46

3M ago1:08:46

1:08:46

Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? Plus, Adobe and Meta have big terms and conditions issues this week. Hits and misses include OpenAI, Google and Nathan's hot dogs. Rants and rav…

1
Is Twitter/X Dead or Making a Comeback? (431) 1:11:00

3M ago1:11:00

1:11:00

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer nigh…

1
Does the GoogleGate Leak Even Matter? (430) 1:11:02

4M ago1:11:02

1:11:02

Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI …

1
AI Continues to Eat Media Companies (429) 1:11:15

4M ago1:11:15

1:11:15

While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next? Trump Media's quarterly reported was more than a disaster, and yet the stock keeps goi…

Podcasts, die es wert sind, gehört zu werden

Content Marketing Institute Cmi Podcast Network

Podcasts, die es wert sind, gehört zu werden

1
This Old Marketing

Joe Pulizzi & Robert Rose

1
The Pivot: Marketing Backstories with Todd Wheatland

Content Marketing Institute(CMI) Podcast Network

1
How We Use AI for Content and Marketing [Special Episode] (445) 57:19

1
Zuck and Musk Get What They Want (444) 1:05:39

1
The 2024 NFL Predictions Show [Special Episode] (443) 49:39

1
What Content Marketers Can Learn from the DNC (442) 1:06:23

1
Reddit's Big Opportunity for Brands (441) 1:01:27

1
X Goes Full Idiot Mode in Suing Advertisers (440) 1:09:56

1
Content Marketing Gets a Health Check (439) 1:05:36

1
Google Eats Cookie Policy (438) 1:08:55

1
Are We In a Marketing Recession? (437) 1:10:35

1
Is the Influencer Economy Beginning to Crack? (436) 1:07:10

1
Did Marketing Eat Content Marketing? (435) 49:04

1
Supreme Court Makes Nice with White House Over Disinformation (434) 1:10:50

1
Is the Smartphone Killing Us? (433) 1:06:44

1
Is Google the Big Loser in Apple Intelligence? (432) 1:08:46

1
Is Twitter/X Dead or Making a Comeback? (431) 1:11:00

1
Does the GoogleGate Leak Even Matter? (430) 1:11:02

1
AI Continues to Eat Media Companies (429) 1:11:15

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