If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact. *Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. ...
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7 Steps to Create a Memorable Brand
18:18
18:18
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18:18
Ever wonder why some brands stick in your mind while others fade away? Curious how your competition consistently attracts and closes more deals? In our latest episode, we’ve reverse-engineered the branding strategies of five highly successful real estate investors. We’ll reveal the seven specific things they excel at in branding and marketing—insig…
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How to Create a Compelling Value Proposition as a Real Estate Investor
52:54
52:54
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52:54
If you're getting ghosted by prospects and losing deals to competition based on price alone, it's likely because of you're value proposition. Trevor & Brady dive into the marketing psychology of why this matters, how to create a compelling value proposition that wins more deals, along with real examples from other real estate investors that you can…
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[GREATIST HITS] 8 Factors of the 5 Highest-Converting Carrot Websites: ANALYZED w/ Katie Stapko
47:51
47:51
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47:51
We reverse-engineered the top 5 highest-converting websites from Investors using Carrot to generate motivated seller leads SO THAT you can see exactly what it takes to do the same. I think you'll be surprised by the simplicity of the commonalities. Let's dive in! Get more content about design & conversion at Carrot.com/convert ***Join us live, Thur…
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The Landscape of SEO & AI: What it Means For You
36:23
36:23
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36:23
Marketers love to say "SEO is Dead" or any marketing method for that matter. But is it true? Trevor & Brady talk about the future of SEO, what it means for you if you rely on SEO for lead gen, and what you should be paying attention to stay ahead of the curve. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https:/…
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Run Your Business on Autopilot: Steve's Journey from Wholesaler to Selling a Portfolio
50:36
50:36
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50:36
Steve Rozenberg had 1 dream as a kid: fly big planes. He accomplished that dream, but had to pivot to real estate investing after the tragic events of 9/11 left him furloughed. I had him on the show to share how he used the skills, systems, and process of a pilot to build & scale a portfolio, that he would end up selling to venture capitalists. He'…
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Build Your SEO Machine: An SEO Expert's Process for Higher Rankings w/ Nathan Gotch
49:34
49:34
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49:34
In case you missed last week's live Carrot Summit, we had the chance to talk with one of the leading experts in SEO - Nathan Gotch. He walked us through his process for keyword research, how to prioritize your SEO efforts, how to stand out as the SEO & AI landscape changes, and more pro tips. In lieu of our weekly live show, I hope you enjoy this s…
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Starting Over after 15 Years of Wholesaling - What Alex Pardo Would Do Differently
36:08
36:08
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36:08
Alex Pardo ran a successful wholesaling business for over 15 years, generating millions in profit. We had a chance to ask him about what worked and what didn't for marketing, hiring, scaling, and everything in-between! If you're just getting started wholesaling real estate, listen in to save yourself some of the headache Alex ran into & learn how t…
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7 Ways to Build Trust On Your Site (For Prospects & Google) | EEAT Pt 3
44:16
44:16
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44:16
If you want more business from your website, you need to build more trust. The nuances of how you position the trustworthiness of your company online have a dramatic impact on your ability togenerate leads. Trevor & Brady break down 7-10 actionable steps you can take to build more trust on your website that will be on the basics of adding testimoni…
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Creating Authority with Your Website | Googles EEAT Pt 2
32:36
32:36
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32:36
In Google's eyes, What does it mean to be an "authority?" Today Trevor & Brady share actionable ways to increase authority on your website and talk about how to approach authority from a holistic marketing sense so that you can build a brand bigger than just SEO. We also share a little bit about the recent Google leak! ***Join us live, Thursdays at…
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3 New Ways Josue Uses Carrot to Generate Profitable Leads & Rank #1
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36:01
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36:01
The real estate investing space has become more competitive when it comes to SEO. But, Josue, a real estate developer & investor out of Boston has shifted his 3 Carrot websites to go after low-hanging fruit that other investors are ignoring. We talk about what he's done to rank #1 in Google for a variety of terms, the different use cases for his we…
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How To Leverage Expertise and Experience in Content | EEAT Pt 1
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39:41
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39:41
If you want your content to rank AND convert, you can't ignore Google's "E.E.A.T." - This is a 3 part series on actionable ways of ensuring your content has adequate Experience, Expertise, Authority, and Trust. Today we give away Chat GPT prompts that make it easier to create stellar content that ranks, explain why all of this even matters, and sha…
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Serve the Seller: Giving Money BACK After a Deal + Transparent Negotiation w/ Seth Rouch
39:54
39:54
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39:54
What real estate investor would be crazy enough to give a chunk of their profits back to the house seller after closing a deal? Seth would. His refreshing approach to investing has helped him not only consistently close profitable deals, but to gain a sense of fulfillment & peace. I invited him to share a story about how he was able to truly serve …
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Why are Carrot Sites Text Heavy? | Long Form vs Short Form Copy
38:12
38:12
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38:12
How much text do you need on a page to rank? what about converting a website visitor into a lead? Trevor & Brady demystify word count, talk about why Carrot sites are so "wordy," and when to use long-form copy vs. short-form. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups…
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Lead-Gen Goldmine: How Pay-Per-Lead Maximizes ROI
22:14
22:14
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22:14
Want to supplement your Evergreen SEO efforts with quality leads, fast? Pay-Per-Lead is a great way to do that. Andy Kolodgie & Brady talk about how to vet a pay per lead company, insider tips on how to get leads cheaper, and other tips to help you get the max ROI from your paid marketing efforts. You can find Property Leads and our other trusted p…
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Consistent SEO Leads from Omni-Channel Marketing Step-by-Step w/ Laurel Sagan
50:15
50:15
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50:15
As a real estate investor in Sacramento for over 25 years, Laurel has learned a thing or two about online marketing. Today she walks us through her journey starting with Carrot 8 years ago and shares the exact steps she took to build a highly memorable brand with an omnichannel marketing approach one step at a time. We talk about how she's niched d…
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Page Speed: How to Keep Your Site Loading FAST
46:43
46:43
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46:43
How much does site speed matter for SEO & conversion? How fast is fast enough? What can I do to keep my website loading fast? We're covering all of this and the nitty-gritty of website page speed! Listen in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***…
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Building Your First Backlinks & Citations
49:28
49:28
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49:28
This one is packed! We're talking about how to get backlinks, how many you need to rank, buying vs building, and creative ways to get high-authority backlinks with less effort. Listen in! Mentioned in this Episode: Your first citations: https://help.carrot.com/tutorial/citations/ Google Business Optimization: https://youtu.be/F6w1HFatej0?si=SUcBZnX…
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General Contractor Closes 2 Carrot Deals His First Month w/ Chris Tighe
44:43
44:43
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44:43
Chris is a general contractor who switched over to Carrot from his Hubspot website which "looked cool but was getting [him] no leads." He spent one weekend making Carrot work for his construction business and just four days after launching he got his first lead that turned into a signed contract. And another one a few weeks later that turned into a…
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SEO On-Page Optimization 101
59:14
59:14
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59:14
When it comes to optimizing your content to rank well in Google, what matters most? We cover the foundation, the dos & don'ts of keyword density, headings, meta descriptions, and more! Doing this handful of things right across all of your content is critical if you're just starting your SEO journey. Listen in! ***Join us live, Thursdays at 11 AM Pa…
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What I Learned From 1,000 Carrot Leads w/ Daniel Cabrera
48:12
48:12
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48:12
Daniel has generated over 1,000 Carrot leads through his Carrot Lead Generation hub, a.k.a. website. He's usually ranked number one in his competitive market of San Antonio, Texas. In our conversation, we talk about: The first steps Daniel took in SEO in the first 90 days and first year What he would do differently in his marketing if he had to sta…
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How Much SEO does Carrot Do For Me?
49:34
49:34
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49:34
Maybe you're not yet a Carrot member or you're new to Carrot, but you're wondering -"what do I need to buy to get ranked in Google ...how much SEO does Carrot do for me?" The short answer is - there's no automatic shortcut to banking #1. But the good news is, a lot of the foundational work is done for you. Today Trevor & Brady break down the fundam…
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How to Write High-Ranking Content Using AI
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48:26
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48:26
How do you use ChatGPT & Carrot's tools to create content in less time that has real potential to rank in Google? Trevor & Brady share Google's stance on AI-generated content, how to make sure your content is unique, and what mistakes to avoid when using AI for content creation. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergre…
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How to Pick your First SEO Keywords
45:45
45:45
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45:45
With a million keywords to rank for in Google, how do you decide what's going to generate you the most leads? Trevor & Brady share a simple & powerful method for keyword research if you're just getting started with SEO. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotco…
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The Polite's of A&E's 50/50 Flip: From Wholesaling to 66 Units + GOLD Marriage Advice
45:32
45:32
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45:32
The way Krystal & Dedric Polite run their marriage and their business is something we could all aspire to. Sure it's cool being on a T.V. show (A&E's 50/50 Flip) and having a $5M real estate portfolio, but the gold nuggets I picked up in my conversation with them were about having a crystal clear vision backed by a purpose beyond themselves, their …
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Get Leads NOW with PPC & Facebook Retargeting
32:55
32:55
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32:55
Why and when should you even care about starting Google and Facebook Ads? Trevor & Brady break down the first steps of what to focus on when it comes to paid lead generation, so you can supplement your SEO by getting motivated leads quickly. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/g…
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