Beste Being Freelance The Freelance Podcast With Steve Folland Podcasts (2024)

1
Watch This Space... 1:17

3M ago1:17

1:17

I just wanted to let you know that my business (Pilgrimage Design) is changing. As a result, this podcast will be changing too. I'm working out the precise changes at the moment. And of course you'll be the first to know about them when they're public. So, watch this space… In the meantime, here are some resources that may be of interest: pilgrimag…

1
"What Star Wars' Primal Branding Teaches Entrepreneurs" — Ian Paget, Logo Designer 29:54

4M ago29:54

29:54

Star Wars is an American sci-fi franchise and logo designer Ian Paget's favourite brand. Ian's been feeling the force since he first saw C-3PO on a VHS sleeve as a child. While developing his career as a logo designer, he has come to realise that these are more than films. Star Wars, he suggests, is a primal brand that can teach entrepreneurs how t…

1
"Marshall's Soulful Branding" — Radim Malinic, Designer And Author 27:54

5M ago27:54

27:54

Marshall is a British amplification company and designer Radim Malinic's favourite brand. A wall of Marshall speakers at a Motörhead gig changed everything for a 90s teenager called Radim. He'd never heard anything like it. As he grew up, this sound soulfully wove its way into his own creativity. This is a love letter to a brand that's a million mi…

1
"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager 24:39

6M ago24:39

24:39

Thankyou is an Australian social enterprise and strategist Levina Kusumadjaja's favourite brand. Ending extreme poverty by selling personal care and cleaning products? Impossible. But that's exactly what Thankyou have set out to do. In the process, they have faced giants of global capitalism and brought devoted supporters into their ranks. Levina i…

1
Fifteen Minutes Of Your Time... 15:00

7M ago15:00

15:00

Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means…

1
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist 28:01

8M ago28:01

28:01

Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares …

1
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager 26:18

9M ago26:18

26:18

The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why T…

1
"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert 25:16

10M ago25:16

25:16

Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious …

1
Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands 30:20

11M ago30:20

30:20

Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies a…

1
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast 24:26

12M ago24:26

24:26

The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Exp…

1
"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist 27:05

1y ago27:05

27:05

IKEA is a Swedish furniture retailer and strategist Anneli Hansson's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offering the same thing. Because when you step through the doors of that big blue warehouse, you get to experience almost endless possibilities. And 'experience' really is the key word. This episode is a (very Swed…

1
"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist 22:40

1y ago22:40

22:40

Harvard is an American university and visual strategist ⁠Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter …

1
My Freelancing Journey And The Story Behind This Podcast 19:38

1y ago19:38

19:38

How did I become a freelance graphic designer? Why did I start this podcast? What's it like to live as a digital nomad? How did I find my niche? What have been the successes and challenges on the journey so far? In this special episode to mark one year of Branding Love Letters, I share some of my story. All while going for a hike (sorry about the w…

1
"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer 26:02

1+ y ago26:02

26:02

Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of p…

1
"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer 25:04

1+ y ago25:04

25:04

Starbucks is an American coffee shop chain and music producer Just Wisdom's favourite brand. Military bases. First dates. Cross-country pit stops. All threaded together by a green and white siren: the icon that lets Patrick Forbes (a.k.a. Just Wisdom) know he is home. For him, Starbucks has become much more than a cafe. It is a refuge, a place of t…

1
"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer 21:38

1+ y ago21:38

21:38

Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes. But the heroes she's met through this locally-rooted organisation don't wear capes. They are children experiencing congenital heart defects, their families and their caregivers. This is the story of an earl…

1
"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert 26:59

1+ y ago26:59

26:59

AFM Safecoat is an American building products line and healthy building expert Andy Pace's favourite brand. Andy knew something needed to change in the construction industry when three of his colleagues on a job were rushed to hospital with breathing problems. That was thirty years ago, when the word 'green' was simply a colour. He found a small co…

1
"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer 24:02

1+ y ago24:02

24:02

Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some of Thomas' happiest memories and most creative conversations. He keeps returning, deliberately seeking out Franco Mancas across the UK. Whether it's in Cambridge, Edinburgh or Brighton, stepping through t…

1
"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant 24:27

1+ y ago24:27

24:27

Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiven…

1
"J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert 23:18

1+ y ago23:18

23:18

Jennifer Lopez is an American singer, actress, dancer, businesswoman and Connie Steele's favourite brand. Connie, who is a future of work expert, believes that J.Lo has lots to teach us about personal branding in the modern world. She unpacks how J.Lo's fundamental strength is her breadth, with a career-long refusal to be pigeonholed into one categ…

1
"Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO 22:54

1+ y ago22:54

22:54

Netflix is an American subscription streaming service and marketing CEO Usman Sheikh's favourite brand. Usman has been with Netflix from the DVD rental days of the early 2000s all the way up to the present. It's the company's boldness that compels him: a brand unafraid to step into the unknown, leading the way and disrupting the status quo. And, he…

1
"Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur 25:54

2y ago25:54

25:54

Riverford is a British vegetable box delivery company and entrepreneur Chantal Gagnon's favourite brand. Chantal's been 'living life on the veg' ever since she tasted her first Riverford produce in a London pub. According to her, vegetable delivery day is like Christmas, Riverford's visuals look pulled straight from the ground and customer service …

1
"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur 21:17

2y ago21:17

21:17

Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her worm business (yes, you read that correctly) and ever since, she's been an admirer of the brand. Green Beaver are doing something different, she says, in an industry dominated by animal cruelty and unpronou…

1
"TrustedHousesitters: Branding A Lifestyle" — Aaron And Brianna Shade, Travel Bloggers 25:44

2y ago25:44

25:44

TrustedHousesitters is an international pet sitting network and travel bloggers Aaron and Brianna Shade's favourite brand. Cats, cats and more cats. That's been the appeal of TrustedHousesitters for today's guests, who have used the platform to travel the world while not paying a thing for accommodation. I hear how this brand has enabled a lifestyl…

1
"Ben & Jerry's Risky Branding Strategies That Work" — Alma Derricks, Marketing Expert 27:11

2y ago27:11

27:11

Ben & Jerry's is an American ice cream manufacturer and marketing expert Alma Derricks' favourite brand. It all goes back to the summer she was sixteen. That's when Alma first tasted Ben & Jerry's (specifically, Cherry Garcia flavour) and became a lifelong fan. Alma explains that what started as a teenage crush has matured into a deep respect for a…

1
"Instant Pot: Recipe For Building Brand Loyalty" — Amy Lawrence, Food Blogger 21:05

2y ago21:05

21:05

Instant Pot is a range of Canadian multicookers and food blogger Amy Lawrence's favourite brand. Amy fondly remembers time in the kitchen with her grandmother, but always feared pressure cookers. It was a trip to India that started her journey with Instant Pot, which has revolutionised the way she cooks. Because, as Amy says, fast doesn't always me…

1
"Chanel: Branding Secrets For Long-lasting Impact" — Ruth Yunker, Writer 25:36

2y ago25:36

25:36

Chanel is a French luxury fashion house and writer Ruth Yunker's favourite brand. Ruth was given a bottle of Chanel No. 5 on her fourteenth birthday and has never looked back. In the following years, it has been the striking life of Gabrielle 'Coco' Chanel and the enduring elegance of the brand that has kept her interested. And, as we discover, it …

1
Introducing... Branding Love Letters 0:38

2+ y ago0:38

0:38

What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proo…

Podcasts, die es wert sind, gehört zu werden

Being Freelance The Freelance Podcast With Steve Folland

Podcasts, die es wert sind, gehört zu werden

1
Branding Love Letters

Pilgrimage Design

1
Watch This Space... 1:17

1
"What Star Wars' Primal Branding Teaches Entrepreneurs" — Ian Paget, Logo Designer 29:54

1
"Marshall's Soulful Branding" — Radim Malinic, Designer And Author 27:54

1
"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager 24:39

1
Fifteen Minutes Of Your Time... 15:00

1
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist 28:01

1
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager 26:18

1
"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert 25:16

1
Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands 30:20

1
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast 24:26

1
"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist 27:05

1
"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist 22:40

1
My Freelancing Journey And The Story Behind This Podcast 19:38

1
"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer 26:02

1
"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer 25:04

1
"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer 21:38

1
"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert 26:59

1
"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer 24:02

1
"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant 24:27

1
"J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert 23:18

1
"Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO 22:54

1
"Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur 25:54

1
"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur 21:17

1
"TrustedHousesitters: Branding A Lifestyle" — Aaron And Brianna Shade, Travel Bloggers 25:44

1
"Ben & Jerry's Risky Branding Strategies That Work" — Alma Derricks, Marketing Expert 27:11

1
"Instant Pot: Recipe For Building Brand Loyalty" — Amy Lawrence, Food Blogger 21:05

1
"Chanel: Branding Secrets For Long-lasting Impact" — Ruth Yunker, Writer 25:36

1
Introducing... Branding Love Letters 0:38

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