This show is about all things in the digital marketing space with topics around video production, social media, web, and more. We interview expert guests to share insights and tips to help you with marketing your business.
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021 Content Writing with Tik
29:55
29:55
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Today's conversation is about content writing. Our guest is Tik from Motion AI.Von Alba Prime
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020 Your Voice (Karen Hollenbach)
39:29
39:29
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Karen is a LinkedIn training specialist and on this episode we discuss how market your personal brand and work on your online voice. https://www.linkedin.com/in/karenhollenbach/Von Alba Prime
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019 SEO Algorithm (Byron T)
23:34
23:34
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23:34
Byron Trzeciak from Pixel Rush Studio talks about Google algorithms and how it affects your website's SEOVon Alba Prime
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018 Copywriting ideas for your website (Jane Close)
23:53
23:53
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Jane Close is a Melbourne based copywriterVon Alba Prime
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017 Social Media Ads for Businesses (Zoe Langenberg)
37:03
37:03
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Social Media Ads for Businesses What resources that comes useful when marketing on social media? That’s the most common question being asked by business owners or start up companies when building up their marketing strategy. Social media has grown rapidly over the past few years, now that businesses use social media as a platform to promote their s…
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016 Digital Marketing Techniques (Nidhi Nilay Shah)
36:19
36:19
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36:19
Digital Marketing Techniques Guest: Nidhi Nilay Shah Glenn Biclar and Patrick Jones is joined by Nidhi Nialy Shah from Digiwhiz! Listen in as they talk about how websites, funnel pages, and adwords can help your business gain traction and sales. “Digiwhiz is a digital marketing company that delivers digital solutions based on your unique business r…
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015 Using Social Media for B2B (Zoe Langenberg)
22:48
22:48
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22:48
Using Social Media for B2B Guest: Zoe Langenberg Synopsis: This podcast is the first part of an interview with Zoe Langenberg from BeSocialMedia, a social media management agency. It talks about how B2B companies can benefit from social media marketing platforms, helping them double their marketing exposure and widen their target market. Show Notes…
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014 Brand Strategy (Caroline Buffinton)
31:43
31:43
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31:43
Patrick Jones from Paperclip joins this podcast as our new co-host and today we speak with Caroline Buffinton of Aurora Creative where we discuss brand strategy.Von Alba Prime
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013 LinkedIn Basics with Karen Hollenbach
46:34
46:34
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It's all about LinkedIn basics for this episode and we have a chat with Karen Hollenbach from Think Bespoke. Please welcome our new co-host on the show, Patrick Jones from Paperclip Studios. It’s great to have him share his perspective and insights along with Glenn Biclar from Alba Prime. Links mentioned on the show: •https://www.linkedin.com/in/ka…
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Today’s topic is Instagram Stories We speak with Joel from Joel Strickland Photographics: •Instagram Stories is very interactive •You can tag posts with stickers, locations, businesses, and hashtags •Each post live for 24 hours •9:16 visual orientation •Boomerang, super zoom •Ability to push Insta Stories to Facebook Stories •New form of news and i…
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Today’s topic is Paid Advertising We speak with Byron from Pixel Rush Studios: •Google and machine learning for automated bidding •Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge •How to determine ROI on paid advertising – lack of conversion data is a real challeng…
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010 Style Guides with Nat and Naomi
38:26
38:26
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38:26
Natalie and Naomi talk about style guides and the importance of keeping your marketing consistent with regards to visual and non-visual cues. Thanks again to the dynamic duo, Nat and Naomi! Visit them below: Natalie - http://www.ideasministry.com.au Naomi - http://www.thebrandadvisory.com.au Subscribe to this podcast to keep up to date. Search for …
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009 Strategic Marketing with Miranda Daniels
42:06
42:06
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42:06
Our guest on this episode is Miranda Daniels from Miranda Daniels Strategic Communications. And our topic is strategic marketing. You can find out more about Miranda over at https://www.mirandadaniels.com/ Would you like your own podcast for your business or organisation? Contact us - glenn@albaprime.com Subscribe to this podcast to keep up to date…
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Marketing Strategy (Peter Zafiris) - Episode 008
26:16
26:16
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26:16
Peter Zafiris from Industrial Ideas shares strategies and tips on marketing campaigns being linked to company sales. It's about data and tracking, as well as getting stakeholder buy-in. You can find out more about Peter from http://www.industrialideas.com.auVon Alba Prime
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Colours (with Natalie and Naomi) - Episode 007
27:54
27:54
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Natalie and Naomi talk about how colours affect branding and digital marketing in general. Put on your thinking caps as we explore the differences between RGB, CMYK, and PMS... this episode has more acronyms that you can poke a stick at but it's handy to know when you're about to produce things like a new website, uniforms, brochures, and a whole h…
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Impact of Video (Julie Cini) - S01E06
22:39
22:39
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On this podcast episode we chat about the impact of video on a not-for-profit organisation based in Melbourne with Julie Cini from SMA Australia. •Public speaking, especially on video can be extremely confronting. Julie shares her experience on how she gets her message out there using practice and focus. •Video can have a massive impact on your com…
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Chinese Social Media (Ben Cen) - S01E05
25:39
25:39
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25:39
We have a conversation about social media being used in the Chinese community, specifically WeChat and Weibo. Jayden Savannah interviews Ben Cen about how prevalent Chinese social media is utilised by the general Chinese public and Chinese businesses to do everything from chat, post, and make money transfers.…
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SEO (with David Pagotto) - Episode 004
32:37
32:37
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32:37
We talk about SEO with David Pagotto from Melbourne based digital marketing company, Sixgun Digital Media - https://sixgun.com.au/ Connect with us on social media Facebook - https://www.facebook.com/albaprimevideo/ Twitter - https://twitter.com/albaprime Instagram - https://www.instagram.com/albabts/ LinkedIn - https://www.linkedin.com/company/alba…
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We chat with Naomi from The Brand Advisory and Natalie from Ideas Ministry about branding for your business.Von Alba Prime
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Instagram Basics - S01E02
32:38
32:38
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32:38
Instagram basics is our topic for this episode. Our guest is Joel Strickland from Joel Strickland Photographics.Von Alba Prime
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Website Basics - S01E01
20:25
20:25
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20:25
In this episode, our guest Byron Trzeciak from Pixel Rush Studios shares insights about what to consider when creating a new websites for your business.Von Alba Prime
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