Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, ...
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142 - Chris Chesebro, Wella Company
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In Ep. 142 of Earned, Conor Begley sits down with Chris Chesebro— Chief Digital Officer at Wella Company, an innovative global leader in the beauty industry with a portfolio of winning professional and retail hair, nails, and beauty tech brands. To start, we delve into the seismic shifts occurring in the beauty industry through digital innovation. …
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REPLAY - Marc Hustvedt, MrBeast
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REPLAY - In Ep. 71 of Earned, Conor sits down with Marc Hustvedt, president of the largest YouTube channel in America (137 MILLION subscribers at time of recording, now 312 MILLION): MrBeast. Marc’s impressive resume also includes founding ventures like Tubefilter, Supergravity Pictures, and the Streamy Awards. We start the episode by learning why …
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141 - Anastasia Soare, Anastasia Beverly Hills
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In Ep. 141 of Earned, Conor Begley sits down with Anastasia Soare, founder and CEO of iconic beauty powerhouse, Anastasia Beverly Hills. To start, we discuss Anastasia’s journey from arriving in the U.S. in 1989 without knowing English, to transforming her passion for beauty into a billion-dollar empire. Anastasia shares the remarkable story behind…
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140 - Paul Jauregui, BK Beauty
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In Ep. 140 of Earned, Conor sits down with Paul Jauregui, co-founder of viral makeup brush brand BK Beauty. To start, Paul unpacks the remarkable journey of building a successful beauty brand with his wife, professional makeup artist and YouTube sensation Lisa J, from her early days as a makeup artist at MAC Cosmetics, to building a community of ov…
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139 - Jenna Habayeb, Ruggable
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In Ep. 139 of Earned, Conor sits down with Jenna Habayeb, CMO of trendy, washable rug brand Ruggable. To start, Jenna unpacks how she transitioned from a career in the beauty industry with Ipsy to the innovative world of home decor at Ruggable. We discuss the complexities and differences when it comes to marketing home decor compared to beauty prod…
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138 - David Jones, The Brandtech Group, and Heather Kehrberg, Amazon
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In this week’s special double episode of Earned, we hear from both David Jones, founder and CEO of the Brandtech Group, and Heather Kehrberg, Director of Amazon Ads Creative Studios. To start, David Jones discusses the transformative impact of generative AI on the marketing and advertising industries. From founding the BrandTech Group in 2015 to ac…
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137 - Chris Harrington, CreatorIQ
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In Ep. 137 of Earned, Conor sits down with Chris Harrington, the newly appointed CEO of CreatorIQ, for an in-depth conversation about his remarkable journey and strategic vision for the influencer marketing industry. Chris opens up about his rigorous evaluation process, CreatorIQ’s growth potential and alignment with his strategic vision. Drawing o…
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136 - Noella Gabriel, ELEMIS
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In Ep. 136 of Earned, Conor sits down with Noella Gabriel, co-founder and global president of ELEMIS—the UK-based skincare line with beloved, collagen-powered products that helped the brand achieve an 87% YoY EMV growth. To start, we dive into Noella’s early years which were marked by an intense focus on voice training, and learn how this period of…
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135 - Julie Haleluk, Amazon Shopping Videos
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Recorded live from the Cannes Lions International Festival of Creativity, this week’s guest host Chris Curtis, Global Head of Strategic Accounts at CreatorIQ, sits down with Julie Haleluk, Global Head of Growth for Amazon Shopping Videos. To start, we dive into the transformative world of shoppable video content and its impact on digital marketing.…
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134 - Gregory Galant, Muck Rack and The Shorty Awards
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In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg’s early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg share…
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133 - Neahle Jones, L’Oréal
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In Ep. 133 of Earned, Conor sits down with Neahle Jones, VP of US Consumer Engagement for L'Oréal’s Consumer Product Division. To start, we dive into L'Oréal’s tried-and-true strategies for crafting authentic and accessible content—including leveraging creative material and influencer collaborations. Neahle discusses how L'Oréal shifted from follow…
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132 - Kim Larson, YouTube Creators
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In Ep. 132 of Earned, Conor sits down with Kim Larson, Global Managing Director & Head of YouTube Creators. To start, we dive into Kim’s career at Jamba Juice and Google, which helped shape her interest in diverse global markets and growing niche communities. We pivot to YouTube, and Kim explains how the platform’s monetization strategies empower c…
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131 - Bridget Dolan, YouTube Shopping
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In Ep. 131 of Earned, Conor sits down with Bridget Dolan, Managing Director of the YouTube Shopping division. To start, we explore how the creator economy has evolved on YouTube and unpack its significant influence on e-commerce. Bridget explains how creators, viewers, and brands are entwined in a symbiotic relationship that's reshaping retail thro…
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130 - Peter Thomas Roth, PTR
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In Ep. 130 of Earned, Conor sits down with Peter Thomas Roth—founder and CEO of his beloved, namesake skincare brand, Peter Thomas Roth. To start, we dive into how Peter’s problem-solving formulas for acne and anti-aging have propelled his products to top-shelf status. Peter then walks us through his brand's evolution and shares how he leverages so…
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129 - Brad Schultz, Beatbox
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In Ep. 129 of Earned, Conor sits down with Brad Schultz, co-founder and CMO of BeatBox. To start, we dive into how Brad and his high school buddy Justin Fenchel (fellow co-founder and CEO of BeatBox) evolved from teenage business enthusiasts to the masterminds behind a beverage revolution. Brad pulls back the curtain around the pair’s experience on…
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CreatorIQ Connect Europe | Trailblazing Beyond Beauty: How e.l.f. Stays On The Cutting Edge of Culture.
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In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks a…
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128 - Deepica Mutyala, Live Tinted
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In Ep. 128 of Earned, Conor sits down with Deepica Mutyala, founder and CEO of inclusive beauty brand Live Tinted. To start, we dive into how Deepica harnessed her online influence to establish the beauty empire that is Live Tinted. Deepica shares why she created the viral Hue Stick, a product that has won three Allure Best of Beauty Awards since l…
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127 - Larissa Jensen, Circana
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In Ep. 127 of Earned, Conor sits down with Larissa Jensen, SVP and Global Beauty Industry Advisor at Circana. With more than two decades of experience in the beauty industry, Larissa shares how beauty standards have evolved in that time, and the pivotal role social media has played. We explore how the landscape is shifting from traditional departme…
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126 - Ashton Wall, GateMaker Community
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In Ep. 126 of Earned, Conor sits down (again!) with Ashton Wall, co-founder of GateMaker Community and expert in all things creator economy. To start, we dive into how Ashton achieved her dream of owning her own B2B company, GateMaker Community—a brand-focused, performance-driven earned media agency built around the power of community. Ashton share…
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125 - Jackie Pimentel, Meta
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In Ep. 125 of Earned, Conor sits down with Jackie Pimentel, Senior Director of Creators and Threads at trillion-dollar social networking conglomerate Meta. To start, we dive into the origin story of Facebook, and learn how our previously fragmented world has become increasingly more connected. Jackie shares why Meta keeps users at the center of eve…
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124 - Courtney Shields, DIBS Beauty
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In Ep. 124 of Earned, Conor sits down with Courtney Shields, social media icon (with over 1M Instagram followers) and Co-founder of fast-growing beauty brand DIBS. To start, we dive into the ups and the downs of product creation, and learn the story behind two of DIBS Beauty’s most successful product launches. Courtney shares why she needs to feel …
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123 - Michelle Crossan-Matos, Ulta Beauty
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Today not only marks Earned’s 123rd episode, but also its fourth birthday! To celebrate this milestone, Conor sits down with an esteemed guest: Michelle Crossan-Matos, Chief Marketing Officer of retail powerhouse Ulta Beauty. We kick off the episode by diving into what Michelle calls a “fabulous year of results and people.” While Michelle only join…
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122 - Taylor Frankel, Nudestix
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In Episode 122 of Earned, Conor sits down with Taylor Frankel, Co-Founder and Chief Brand Officer of Nudestix. To start, we dive into the founding story of Nudestix. Back in 2014, at the young age of 17, Taylor launched the brand in collaboration with her mother (Jenny Frankel) and sister (Ally Frankel) back in 2014. With a desire to create a produ…
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121 - Chris Ruder, Spikeball
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In Ep. 121 of Earned, Conor sits down with Chris Ruder, CEO of Spikeball—the world’s largest supplier of roundnet equipment. To start, we dive into the background of Spikeball, which originally launched in 1989, before learning how Chris revived the name in 2004. With his original job being a sales position at Microsoft, Chris shares that he had no…
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120 - Alex Rawitz, CreatorIQ
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For Ep. 120 of Earned, we decided to spice things up. Conor sits down with Alex Rawitz, CreatorIQ’s own Director of Research & Insights, and author of the renowned newsletter, “How to Build Brands and Influence People.” Conor puts Alex in the hot seat by tackling the famed Hot Ones challenge, wherein they both eat progressively spicier chicken wing…
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119 - Kyle Leahy, Glossier
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In Ep. 119 of Earned, Conor sits down with Kyle Leahy, CEO of Glossier—the skin first, makeup second, multi-generational brand that generated nearly $300M in retail sales last year. To start, we dive into Kyle’s philosophy to “work hard and be nice to people,” which has guided her through not only her professional career, but her personal life as w…
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118 - Cassandra Thurswell, Kitsch
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In Ep. 118 of Earned, Conor sits down with Cassandra Thurswell, founder and CEO of Instagram’s favorite haircare brand, Kitsch. (Use code “EARNED20” at checkout for 20% off Kitsch products!) We start by hearing Cassandra’s journey to launching Kitsch, including the sacrifices she had to make to fund the business. Cassandra explains how building the…
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117 - Taylor Lorenz, The Washington Post
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In Ep. 117 of Earned, Conor sits down with Taylor Lorenz, Technology Columnist at The Washington Post, and author of “Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet.” We start the episode with an excerpt from Taylor’s recent essay in Marie Claire, and hear how she deals with the hate and harassment that runs rampan…
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116 - Lucia Ruehlemann, SAIE
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In our 116th episode of Earned, Conor sits down with Lucia Ruehlemann, President of Saie—a clean makeup brand that prioritizes superhero ingredients and high-performance outcomes, all while maintaining sustainable packaging and products. To start, we dive into Lucia’s decade of experience building successful indie brands such as Fresh and Drunk Ele…
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115 - Rea Ann Silva, Beautyblender
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In our 115th episode of Earned, Conor sits down with Rea Ann Silva, Founder and CEO of Beautyblender—the egg-shaped sponge that took the makeup industry by storm. To start, we dive into the creation of Beautyblender, and Rea Ann’s journey along the way. Rea Ann explains that by cultivating her love of dreaming big, she was introduced to new things,…
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114 - Ahmet Mercan, AlphaTauri (Red Bull)
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In Ep. 114 of Earned, Conor sits down with Ahmet Mercan, the CEO of Red Bull’s premium fashion line AlphaTauri. First, we dive into why the beverage brand decided to foray into fashion, and hear how innovation is the throughline across the Red Bull family of brands. Ahmet details his experience building the AlphaTauri brand from the ground up, and …
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113 - Sarah Gibson Tuttle, Olive & June
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In Episode 113 of Earned, we sit down with Sarah Gibson Tuttle, the Founder and CEO of Olive & June—the industry leader holding the No. 1 spot in the nail category. To start, we dive into the overall journey of Olive & June, with Sarah explaining how she got her inspiration for the original business model from Drybar, the premium blow-out hair salo…
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112 - Christiane Pendarvis, PATTERN Beauty & Savage X Fenty
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In the 112th episode of Earned, we sit down with Christiane Pendarvis, Co-CEO of Pattern Beauty and former Co-President of Savage X Fenty. To start, we dive into what it was like for Christiane as she came into the top role at Pattern: CEO. After years of working in the fashion industry, the jump to beauty was daunting, but Christiane explains how …
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111 - Terence Reilly, Stanley
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Drumroll please…today’s guest is Terence Reilly, president of TikTok’s favorite water bottle brand, Stanley 1913. While the brand went mega-viral in November for replacing a woman’s car after her Stanley cup survived a fire, it’s enjoyed remarkable growth over the last few years, jumping from $70M in annual revenue in 2020 to $750M in 2023. We star…
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110 - Lilly Ghalichi, Lilly Lashes
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In the 110th episode of Earned, Conor sits down with Lilly Ghalichi, social media star and founder of creator favorite brand, Lilly Lashes. To start, we dive into the founding of Lilly Lashes, and hear the story of why Lilly classifies it as ‘accidental.’ A lawyer by trade, Lilly explains that it was her love of all things glam that led her to crea…
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109 - David Neyman, Logitech
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In Ep. 109 of Earned, we sit down with David Neyman, Global Lead of Talent and Content at Logitech. We dive into Logitech’s innovative approach to marketing, and David explains how the brand builds “cultural cachet” with consumers by partnering with talent (like Lizzo) on creative campaigns. David emphasizes the importance of aligning internally an…
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108 - Preston Rutherford, Chubbies
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To start, we dive into the unique story behind the founding of Chubbies, and learn about what sets Chubbies apart from the competition. Next, Preston shares what went into a couple of Chubbies’ creative marketing programs, such as its tailgate tour and “koozie palooza.” With the goal of maintaining “human to human friendship” versus becoming a corp…
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What Does Good Creator Marketing Look Like? | CreatorIQ Connect
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It's clear that creators have become an integral component in successful marketing strategies. But what does good creator marketing really look like? Who's doing it well? And how do you measure success? For today's episode of Earned, we're sharing one of the most popular sessions from our blowout CreatorIQ Connect event in October titled "What Does…
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107 - Stephanie Fried, Fandom
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In Ep. 107 of Earned, we sit down with Stephanie Fried, CMO of the world’s largest fan wiki platform, Fandom. To start, we dive into Stephanie’s personal favorite fandoms and hear about the content that’s shaped who she is. We learn about Fandom’s mission and vision, and discover what makes it the world’s best resource for fans. Next, Stephanie sha…
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106 - Rose-Marie Swift & Elaine Sack, RMS Beauty
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In today’s episode of Earned, Conor has the pleasure of sitting down with two incredible guests: Rose-Marie Swift, veteran celebrity makeup artist and founder of RMS Beauty, and her partner in crime for 15+ years, Chief Strategic Officer Elaine Sack. To start, we hear why Rose-Marie was inspired to disrupt the industry and create her own clean beau…
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In Ep. 105 of Earned, we sit down with Dan Elton, Senior Director of Customer and Marketing at trendy, fashion-forward online boutique, ASOS. To start, we dive into Dan’s thought process behind “starting at the ground floor” by focusing on stabilizing the brand, rebuilding the balance sheet, and refreshing the leadership team. We learn about ASOS’ …
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104 - Carolyn Dawkins, David Yurman
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In Ep. 104 of Earned, we sit down with Carolyn Dawkins, CMO of luxury jewelry company David Yurman. We start the episode by diving into Carolyn’s career trajectory and unpacking her learnings from “finishing school” brands like P&G, L'Oréal, Google, and The Estée Lauder Companies. We explore how Carolyn uses data and analytics to understand consume…
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103 - Natasha Vaquer, VICE Media
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In Ep. 103 of Earned, we sit down with Natasha Vaquer, SVP of Talent Partnerships and Influencer Strategy at VICE Media—the largest independent youth media company in the world. To start, we dive into the ever-evolving relationship between publishers and creators, and Natasha reveals where she thinks it’s heading next. With a decade of experience i…
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102 - Lia Haberman, Creator Economy Expert
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In Ep. 102 of Earned, we’re back with Lia Haberman: advisor, educator, newsletter publisher, and one of Insider’s “Top Creator Economy Experts.” We start by discussing Lia’s time in the editorial world, and she recounts the shifting ownership of celebrities’ narratives from their PR and management teams to the celebrities themselves. We then discus…
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REPLAY - Katie Welch, Rare Beauty
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This week on Earned, we're revisiting our incredible episode with Katie Welch, CMO of Selena Gomez’s smash-hit makeup brand Rare Beauty! We kick off the episode by hearing about how Katie uses her own TikTok platform (that now boasts over 96k fans!) to mentor young professionals interested in the beauty industry, and how Katie herself broke into th…
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101 - Avi Gandhi, Creator Logic
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In Ep. 101 of Earned, we sit down with Avi Gandhi—prolific LinkedIn creator and Founder of the creator economy’s hit newsletter Creator Logic. To start, we dive into Avi’s vast experience building and leading creator-facing teams. Avi reveals that after 15 years of working in the creator economy, he’s worn nearly every possible hat. This experience…
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100th Episode Compilation Celebration!
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It’s our 100th episode of Earned! What an incredible ride it’s been. We truly couldn’t have done it without you, our loyal listeners. Thank you! To celebrate this milestone, we’ve compiled all of the best moments, learnings, and takeaways from our amazing guests over the last 100 episodes, highlighting their tried-and-true approaches and philosophi…
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99 - Oshiya Savur, Maesa
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In Ep. 99 of Earned, we sit down with Oshiya Savur, Chief Brand Officer at No. 1 mass beauty incubator Maesa. To start, we discuss how Maesa began as a private label for fragrances before transforming into the successful incubator behind brands like Kristin Ess, Flower Beauty (Drew Barrymore), and Being Frenshe (Ashley Tisdale). We then switch gear…
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98 - Lexie Barnhorn, Notion
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In Ep. 98 of Earned, we sit down with Lexie Barnhorn, the Head of Influencer Marketing at Notion, the $10B productivity and organization web application. To start, we dive into why Lexie joined Notion after championing the platform at her previous company, Curology, and hear how working in the scrappy, startup world allows her to stay at the forefr…
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97 - Jesse Draper, Halogen Ventures
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In Ep. 97 of Earned, Conor sits down with Jesse Draper: actor, fourth-generation venture capitalist, and founding partner of early-stage, female-focused VC firm Halogen Ventures. To start the show, we learn why Jesse pursued Hollywood stardom, with notable acting credits including Nickelodeon’s hit TV show “The Naked Brothers Band,” before jumping …
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