The Shark Dropper crew countdown random subjects such as cocktails, movies, or bands they hate from 5 to 1. New subject matter each week
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On the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.
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E23 (Part 1) Cannabis and CBD Regulation from an Attorney's POV - Joseph Schilleci
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Are you in the hemp and cbd industry or a consumer of these products? In today’s episode, we’ll get some input from a cbd and hemp attorney who will answer some of your burning questions. Such as, how are the products that I’m making categorized and regulated according to the FDA? How can the pharmaceutical approved drug Epidiolex affect my cbd bus…
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E24 (Part 2) Creating a Private Label Dietary Supplement Brand - Joseph Schilleci
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28:38
Are you considering creating or selling supplements? Today’s episode is the second episode in a 3-part series, you’ll want to hear them all. We’re back with Joseph, aka Jody Schilleci, an attorney who specializes in dietary supplements, CBD/hemp, food/beverage, cosmetics and health and fitness industries. Today Jody will share some insights into th…
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E25 (Part 3) Supplements as Food, Energy Drinks, CBD Drinks - Joseph Schilleci
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Are you thinking about creating supplements in the form of food or drink? Today’s episode is the last episode in a 3-part series. If you missed the first two, I highly recommend you go back to check them out. I’m back with Jody Schilleci, an attorney who specializes in dietary supplements, cbd/hemp, food/beverage, cosmetics and health and fitness i…
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E26 BONUS: Intellectual Property, Patentability, Reverse Engineering & Litigation - Joseph Schilleci
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Well, we’re back again with Jody Schilleci. He is the attorney that you need to know. He is the expert on cannabis and CBD regulation, and all things supplements, food and drinks, and topicals. Anyway, so you’ve got to check out episodes 23, 24 and 25, because Jody shares his insights on all these things, and man, have I learned a lot! I decided to…
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E22 The new FDA MoCRA regulations that will affect your personal care, cosmetic and topical business - Dahlia Kelada
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This episode is introduces probably the most important piece of information that will have a profound impact on your business, especially if you are selling or making personal care products, skin care, and other topicals. So yes, to all my hemp customers, this will apply to you as well. It's time to talk about the FDA and the new guidelines for cos…
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E20 BONUS: Advice for Working with a Broker - Kaurina's Kulfi Ice Cream - Aman Singh
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Are you thinking of getting the help of a distributor to get faster and wider distribution of your brand? When is it the right time to get a broker/distributor involved? How do you choose one? Kaurina's Kulfi CEO, Aman Singh explains how he made the decision. Guest: Aman Singh, Kaurina's Kulfi Comments or Questions? 832-800-2144 or dahlia@makingitt…
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E21 BONUS: Choosing a Copacker over In-House Production - Kaurina's Kulfi Ice Cream - Aman Singh
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To make or not to make ... that is the question. When is it the right time to outsource manufacturing? Kaurina's Kulfi CEO, Aman Singh explains the drivers for his decision. Guest: Aman Singh, Kaurina's Kulfi Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Speaker Inquiries: See Criteria Original Musical Artist Inquiries: Submit …
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E19 CASE STUDY: Kaurina's Kulfi Ice Cream - From the Kitchen to Costco - Aman Singh
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Boy are we in for a treat with this episode. Today you’ll be hearing a real story of immigrants pursuing the American dream, and how an electrical engineering graduate and his family took his mother’s popular original kulfi recipe (that’s Indian style ice cream) from the home kitchen to Costco, Whole Foods, HEB and beyond. Our guest today is co-fou…
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E18 Neuroscience (Part 2) Drivers of Emotion & Brand Loyalty | Creating Focus Groups | Product Experience Through Memes & Virtual Cocktails - Michelle Niedziela
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46:08
We're back again with PhD behavioral neuroscientist, Michelle Niedziela. She is an expert at psychology, neuropsychology and consumer science. Last time she was on the show, she shared her experience working for Mars Chocolates and Johnson & Johnson's R&D teams doing consumer research. She also shared how electroencephalograms work, that's the EEG …
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E17 Neuroscience (Part 1) Consumer Perception & Decision Making From Sensory Experiences / Brain Scans - Michelle Niedziela
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58:18
Have you ever wondered how psychology and biology affect consumer decisions? Are you curious about what’s involved in conducting consumer research? Well if you are, this is the show for you, because today we're talking with a behavioral neuroscientist as she unpacks how neuroscience and psychology play a role in consumer perception. Guest: Michelle…
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E16 (Part 2) Considering Biomimicry & Artificial Intelligence in Creating Flavors / Organic vs GMO Ingredients - James Stephens
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In the last episode we met James Stephens of Sinful Beverages and IronLight LLC, where he gave us an introduction to biomimicry of natural flavors and fragrance. In this episode, James and I discuss a few hot topics like artificial intelligence, natural vs organic vs genetically modified ingredients. He’ll drop in some insights about functional tre…
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E15 (Part 1) Artificial vs Natural vs Biomimicry: Flavor & Fragrance - James Stephens
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Have you ever wondered how flavors and fragrances are made? Are artificial flavors safe to eat? Should we be concerned about essential oils? Today, we'll be peeking into the mind of a microbiologist and chemist as he explains the good, bad and ugly about flavors and fragrance. Guest: James Stephens, Microbiologist, Biomimicry Chemist & Engineer Sin…
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Comments or Questions? Call or Text 832-800-2144 or dahlia@makingittomarket.com Transcript Support the Show! Show Website Host: Dahlia Kelada Copyright 2023 Making it to Market - Dahlia KeladaVon Making it to Market - Dahlia Kelada
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E14 (Part 2) Overcoming Rejection - Hugo Vrsalovic
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This is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection. While rejection is a very common experience among entrepreneurs, this conversati…
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E13 (Part 1) Overcoming Rejection - Hugo Vrsalovic
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47:56
This is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection. While rejection is a very common experience among entrepreneurs, this conversati…
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E12 (Part 4) Making the Pitch - Overcoming Anxiety - Kevin Paylow
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44:37
Do you ever experience a rapid heart beat or ever get choked up right before giving a presentation? What do you do to overcome that anxiety? In the last episode, we talked about building confidence through body language. We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordi…
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E11 (Part 3) Making the Pitch - Body Language - Kevin Paylow
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32:28
We can't help, but to love the psychology around body language and the use of voice. On the last episode you learned how to customize your pitch to the right audience and began preparing your conversation while we're back again, with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller, and speaker coach extraordinaire. T…
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E10 (Part 2) Making the Pitch - Presenting to the Right Audience - Kevin Paylow
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54:03
Have you ever given a presentation and the listener became disengaged and disinterested? Maybe it's your delivery, maybe it's your presentation... How do you craft a presentation that will elicit fast decision making? In the last episode, we talked about how to create effective and memorable messages through storytelling. We're back again with Kevi…
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E9 (Part 1) Making the Pitch - Driving Decision Through Storytelling - Kevin Paylow
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57:31
How many sales pitches have you made? How did you know they were effective and memorable? Do you know the formula to create an impactful and deliberate pitch? This topic will be a 4 part series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next epi…
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E8 4 Reasons Why Businesses Fail - Ragan Patterson
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We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the seven keys to a winning team, and fear versus faith. Today we’re back for our fourth episode in the 4-part series to talk about why businesses fail. If you haven’t heard the first 3 episodes, I reco…
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E7 7 Keys to a Winning Team - Ragan Patterson
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1:00:42
We’re back again with the very wise Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about building a company to attract the employees you want and the three types of culture. Today’s episode is really good! We’re discussing the seven keys to a winning team and fear versus faith…
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E6 Creating Your Company's Culture - Ragan Patterson
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36:29
We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the difference between working on your business versus in your business. In today’s episode, we’re discussing quite a few things … like the three types of business culture, the 4 aspects of business, an…
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E5 BONUS: Are You an Employee in Your Own Business? - Ragan Patterson
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33:22
BONUS EPISODE: Continued discussion on why businesses fail, and working on your business versus in your business. Additional topics discussed: What's better, being a business owner or being an employee? Are you setting your business up for failure? Are you building you business to be like a franchise? Creating continuous improvement in your company…
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E4 Working on Your Business versus in Your Business - Ragan Patterson
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41:24
Are you spending countless hours working in your business, making that widget or making the sale? When was the last time you took a vacation? What happened to your business the last time you got sick? Did everything come to a complete stand still? Do you think you’ve set your business up for growth and scalability? The next 4 episodes will be part …
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E3 Brand Erosion - Jonathan Fisher
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52:49
We're back again with Jonathan Fisher, Chairman at BrandExtract. Last time we talked about marketing touch points, attempting to sell an ugly baby and buyer personas. Today we're talking about brand erosion, how marketing support sales and investing into your brand's advertising and marketing program. Guest: Jonathan Fisher, Chairman at BrandExtrac…
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E2 Branding 101 / Is your baby ugly? - Jonathan Fisher
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Are you delivering on your brand promise and actually doing what you say you're going to do? How do you know you actually have something that people want? How many times has your customer come in contact with your brand before they buy? Today is all about marketing and branding 101. Guest: Jonathan Fisher, Chairman at BrandExtract Guide to Brand St…
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E1 Relationships, Personal Brand and Goal Setting - Sherry Eichberger
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What happens if you start a business, then for whatever reason, you have to shut it down? What do you do next? Today we’ll be hearing the story of one entrepreneur who found herself in this exact situation. She had to rely not only on the strong relationships she’s built over time, but more so on the personal brand she has carefully cultivated. Bot…
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"Making it to Market," is the podcast where we discuss everything about brand inception and product/service creation through to commercialization. On this podcast, we invite industry experts and business owners to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, …
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Jack Austin (voice actor for Dopple Avenue Hurt and Paralyzed) joins Jose and Robert as they count down their favorite memes. These are only picture memes, no videos or songs in this list. Follow @sharkdropperVon Shark Droppers Top 5
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Top Five Movies that Need to be Remade
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JJ and Garrett return for this episode of Top Five where the fellas count down the top five movies that need a remake. We all know those movies that had the potential to be great but ended up lacking, so why not remake them? Listen here as we dicuss classics, cult films, and horrible two hour experiences. Don't worry, we also give our analysis on h…
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Top Five Cosmo Kramer Moments
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On this special episode of Top Five, Robert takes the reigns as host to countdown the greatest Cosmo Kramer moments. Kramer is the barging-in neighbor of Jerry Seinfeld on the popular 90's sitcom Seinfeld. He is one crazy character with so many funny moments it's hard to only choose five. But we do. New to Top Five, Shark Dropper voice actors Victo…
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Top Five Overrated Actors
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We count down the actors that make us say meh... These are the actors that people or critics love. The actors that seem adored... Just not by us. Follow @sharkdropper www.facebook.com/sharkdropperVon Shark Droppers Top 5
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Top Five Countries We Never Want to Visit
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59:00
There are some countries that are beautiful, extravangant places full of rich history waiting to be explored. We all have those countries we can't wait to visit. On this podcast, we do NOT discuss those countries. Instead, we count down the five countries we never want to visit, and give the reasons why. Whether it's war, disease, racism, weather, …
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Top Five Movies We're Looking Forward to in 2017
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JJ and Robert get together to discuss the movies they're looking forward to this year. There are a lot of good movies coming out in 2017, but listen here to find out which ones make the Top Five cut. @sharkdropper www.sharkdropper.comVon Shark Droppers Top 5
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Top Five Movie Endings
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JJ and Robert get together with special guests Ashley and Kris to discuss movie endings. Spoiler alert! We're ruining movies left and right. Don't worry though, most of these movies are quite old. Follow us @sharkdropperVon Shark Droppers Top 5
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Top Five Songs We Hate By Bands We Like
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58:00
No matter how much you like a band, they probably have at least one song that you don't really care about. We dedicate a Top Five episode to this idea by counting down the Top Five Songs We Hate By Bands We Like. We like the bands but that one song sucks! Join Jose, Robert, and guest Brian Messick (Dopple Avenue Hurt) as they discuss the one song o…
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Top Five Actors We Wanna F-
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53:00
We're back! This is the lost episode of Top 5 originally intended to air after the Top Five Girls we wanted to F- episode. Well guess what? We found it baby! Join Robert, John, and your OG host Jonathan Maas as they count down their top five actor hunks they want to hook up with.Von Shark Droppers Top 5
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Its time to talk old news! Just kidding, we're counting down our top 5 E3 stories tonight. So I guess it's kind of old, BUT STILL RELEVENT. Join Robert and JJ as they geek out about new and upcoming games from your favorite developers.Von Shark Droppers Top 5
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Top Five Conspiracy Theories
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1:20:00
Everything is not as it seems. This is an episode where we question everything and seek the truth no matter the conciquence. JJ and Robert take to the podcast ather to bring you their Top 5 conspiracy theories. Everything from the Kennedy assassionation to the flat earth debate. We're talking about them all here.…
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Top Five Wrestlers
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1:27:00
This show is for smart marks only, well mostly. Derrick from the oversell podcast hosts this episode as they count down their top 5 favorite professional wrestlers of all times. Find out which WWE legends make the cut this week. @DerrickOversell @ShaggyBlack @KFabeConnection @KyleWOTBVon Shark Droppers Top 5
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Top Five Guilty Pleasure Songs
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1:01:00
Everyone has that one song that you love, but are afraid to admit you love. Well, the guys here didn't just pick one. They chose five guilty pleasure songs to share for the whole world. That's right! What crappy songs do the SD crew love to sing? Listen to find out! We're not embarrassed... Really... We're not... Follow Us On Twitter: @Sharkdropper…
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Top Five Original Pokemon
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1:08:00
This episode gets a bit weird as Robert decides to host and John and Jonathan sit it out. Instead Nick Engelhard, Adam Jetmore, and Amber Simpson come in to discuss their Top Five Original Pokemon. That's right. We're talking original 151... That includes Mew. Pika! Follow Us On Twitter: @Sharkdropper Facebook: Facebook.com/sharkdropper…
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Top Five Anti-Heroes
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Oh Anti-Heroes. We love them, we hate them, and we love to hate them. Anti-heroes are the guys you can't help but root for. They are the bastards of every tale. They come in all different shapes and sizes. Well on this episode of Top Five, Robert, Jonathan, Kyle, and John count down their own personal top five Anti-Heroes of all time. Find out wher…
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Top Five Nintendo Characters
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1:18:00
Pikachu, Mario, Yoshi, Donkey Kong, Samus, Kirby... What do they have in common besides all appearing in the crazy friend-bashing game Super Smash Bros? They are all Nintendo characters. Grab your controller because things are about to get fun! Don't forget to rate and review and check out www.sharkdropper.com for more podcasts. Follow us @sharkdro…
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Top Five Hardest Boss Battles
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1:13:00
The guys welcome a lady this time. Amber Simpson (Dopple Avenue Hurt, Snubbed) joins the podcast to discuss the hardest boss battles she has ever had to face in video games. We all know the struggle. The thought of throwing your controller against the wall. Listen to find what boss battles drove us crazy. Don't forget to rate and review and check o…
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Top Five Sidekicks
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1:37:00
You can't have a good hero without a good sidekick. Well, you can, but sidekicks are still important. The SD crew explores every medium as they countdown the greatest sidekicks the world has to offer, from Robin to Chewbacca, we cover them all. Don't forget to rate and review and check out www.sharkdropper.com for more podcasts. Follow us @sharkdro…
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Top Five Actresses We Want to F#@$
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51:00
Jonathan, John, and Robert keep it classy on this special episode of actresses that the guys would love to spend a night with. Spolier: Things get dirty. Don't forget to rate and review and check out www.sharkdropper.com for more podcasts. Follow us @sharkdropperVon Shark Droppers Top 5
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Top Five Things That Annoy You
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52:00
Everyone has bad habits, and everyone gets annoyed by things that others do. What irks our rambunctious Shark Dropper crew? Listen to find out. Don't forget to rate and review and check out www.sharkdropper.com for more podcasts. Follow us @sharkdropperVon Shark Droppers Top 5
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Top Five Fast Food Items
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Hungry? Good, because so are we. Jonathan, Robert, and John are counting down their favorite items that one can receive though the beloved fast food window. There are some things that are easy to guess, and some things that are completely unexpected and maybe a little gross. Join us! Check out www.sharkdropper.com for more podcasts. Follow us @shar…
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Board games, we love them, and we love to play them. From family game night, to druken nights with your friends. Find out where the Shark Dropper crew ranks classic board games as they count down their top five. Check out www.sharkdropper.com for more podcasts. Follow us @sharkdropperVon Shark Droppers Top 5
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