Accelerate your business transformation with the #ShiftHappens podcast. Hosts Dux Raymond Sy and Mario Carvajal explores real-life case studies, interviews industry leaders, and highlights the latest trends in the digital workplace. Whether you're a CEO, tech enthusiast, or just curious, tune in to unlock the full potential digital transformation offers. Get inspired to make the shift happen, adapt to shifts around you, and prepare for the future. Don't miss out - join us now!
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In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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ROI’s Into the Corner Office Podcast: Powerhouse Middle Market CEOs Telling it Real—Unexpected Caree...
Brandt Handley
The road to the middle market CEO corner office is paved with mile markers that guide in surprising, unpredictable, and some might even say “mysterious” ways! But how do you get such a widely coveted position? This is the question often heard during decades of ROI’s executive search interviews, conducted with top-level executives. ROI’s Into the Corner Office podcast is a new inspiration and answer platform which premieres visionary tales of adventure with great endings and highlights, from ...
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The Stories of Modern Work Podcast, an interview show discussing how regular business users and IT professionals use Modern Workplace tools such as Microsoft Office 365 in their day to day work. In the show covers topics on technologies like SharePoint Online, Microsoft Teams, PowerApps, Flow, Forms and PowerBI. The podcast is hosted by Jag Kakarlapudi from ModernWork.cloud. Modern Work Group helps businesses boost Office 365 adoption through tailored training, change management and custom a ...
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Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)
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This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner. Here's what you'll learn in this episode: • Why original research rep…
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Re-Release: TJ Jiang, Co-Founder & CEO, AvePoint
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Dr. Tianyi Jiang (TJ) co-founded AvePoint in 2001 and has served as the organization’s Chief Executive Officer since 2005. A recipient of Ernst & Young’s Entrepreneur of the Year award in New Jersey in 2010, TJ received both B.S. and Masters in Electrical and Computer Engineering from Cornell University, and a Master of Philosophy and Ph.D. in Data…
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Ep. 90: AI is a Copilot, Not an Autopilot
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How can we overcome the stigma that when one uses AI, it means they didn’t put any thought into their task? By understanding AI's strengths and limitations, we can create a distinction that the future of AI is not about automation, but collaboration. Maarten Eekels, Global Solution Director for Data & AI at Rapid Circle and Microsoft MVP & Regional…
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Marc Mlyn, President & CEO, RaySearch Americas
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Marc Mlyn is the President and CEO of RaySearch Americas, a wholly owned subsidiary of RaySearch Laboratories AB in Stockholm, Sweden. Marc began work in medical physics doing research as an undergraduate in the late 1980's, and went on to become a certified medical dosimetrist (https://www.medicaldosimetry.org/about/medical-dosimetrist/). He worke…
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Dale Wills, Owner & Founder, Centra Companies
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Dale Wills is the owner and founder of Centra Companies, a group of land development, real estate, and construction companies based out of the Twin Cities. Since 2011, he has overseen the completion of more than $500 million in new construction across 50+ projects spanning 28 Twin Cities suburbs, ranging from new home construction to apartment reha…
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Ep. 89: Women in Tech and the Role of AI in Diversity, Equity, and Inclusion
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Empowering women in technology through education, mentorship, and networking—this is the mission of Christine Bongard, the co-founder and CEO of the WIT Network, a global non-profit organization dedicated on providing professional development, technology training, and leadership development for women. In this #shifthappens episode, we explore the i…
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How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)
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This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful. Here's what yo…
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How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)
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This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results. Here's what you'll learn in thi…
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Jeff Helfgott, CEO, Boardroom Styling Lounge
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Jeff Helfgott loves scaling businesses by focusing on what makes them special – their people. Jeff is currently the CEO of Boardroom Styling Lounge, an upscale men’s grooming franchise that spans 46 locations across 8 states. Previously Jeff was the CEO of Empower Aesthetics (a rapid growth medspa platform backed by Shore Capital), which scaled 3x …
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Ep. 88: A Closer Look at GenAI in Portugal
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Portugal is experiencing a cultural and digital shift with the bring-your-own-AI trend spanning across generations. According to the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn, 85% of Gen Z employees and 73% of boomers are already bringing their AI skills and knowledge to the workplace. Andrés Ortolá, General Manager of Microso…
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Ambassador Ken Hackett, Former Ambassador to the Holy See and Former President of Catholic Relief Services
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Ambassador Ken Hackett was nominated by President Barack Obama on June 14, 2013 to serve as the U.S. Ambassador to the Holy See. The United States Senate confirmed Ambassador Hackett on August 1, 2013, and he was sworn in on August 20, 2013. Prior to his appointment, Mr. Hackett was President of Catholic Relief Services (CRS), an international huma…
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Mark Bischoff, President and CEO, Starnet Worldwide Commercial Flooring Partnership
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Mark Bischoff is the President and CEO of Starnet Worldwide Commercial Flooring Partnership, the leading marketing network of independent commercial flooring contractors in Canada and the United States. His career in building products and construction services spans 32 years overall and 29 years in the commercial market. After a start at Sears in f…
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Ep. 87: Embracing AI and Innovation in Vietnam
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According to the Microsoft Work Trend Index, 88% of knowledge workers in Vietnam use generative AI, higher than the global average of 75%. Vietnam has long been known for its young, open-minded, and tech-savvy population. Tram Nguyen, General Director of Microsoft Vietnam, shares fascinating insights into how the country is now taking giant leaps i…
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Norman Wolfe, Founder & CEO, Quantum Leaders
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With over 𝐟𝐨𝐮𝐫 𝐝𝐞𝐜𝐚𝐝𝐞𝐬 of work experience in various organizations from Fortune 500 to technology startups, I view each one as something that can uncover new possibilities for growth and development. Through encountering different perspectives, I am able to share my expertise in the following areas: ✔️ Leadership and Strategy ✔️ Change Adoption ✔️ …
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How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)
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In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function…
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Stephen Strome, Former Chairman and CEO, Handelman Company
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Stephen Strome retired as Chairman and Chief Executive Officer of Handleman Company, a New York Stock Exchange-listed corporation, in November 2007. Mr. Strome served as Chief Executive Officer for 17 years following his election in 1991. He was elected Chairman of the Board in 2001. He became a member of the Handleman Company Board of Directors in…
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Ep. 86: How GenAI is Reshaping Business in Australia and New Zealand
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The rapid advancement of artificial intelligence (AI) is transforming the global business landscape, and Australia and New Zealand are no exception. In this episode of the #shifthappens podcast, Chandima Kulathilake, Account Technology Strategist for Microsoft ANZ Public Sector, shared valuable insights on AI adoption trends, challenges, and opport…
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Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)
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This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the ne…
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John Munsell, co-founder & CEO, Bizzuka
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John Munsell is the co-founder and CEO of Bizzuka, a Inc 5,000 company and a clear force in the world of AI strategy. Through his proven methods, John has helped over 600 business leaders in the past year alone! His frameworks - AI Strategy Canvas™ and Scalable Prompt Engineering™, are transforming AI implementation across businesses and has become…
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Jim Eickhoff, President & CEO, Creative Dining Services
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Jim Eickhoff is the President and CEO of Creative Dining Services based in Zeeland, MI. Jim joined Creative Dining in 2015 after 35 years of Senior Executive leadership experience from his time at Fortune 200 companies across the U.S., including the University of Phoenix/Apollo Education Group, Sallie Mae, HOSTS Learning, and The ServiceMaster Comp…
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Ep. 85: AI Learning and Development in the Future Workplace
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Artificial intelligence (AI) is no longer a futuristic concept but a transformative tool reshaping industries and revolutionizing the way we live, learn, and work. In this episode of #shifthappens Alex Pearce, a Microsoft MVP and a Chief Strategist for Microsoft and Education at Softcat, shares insights on leveraging Microsoft's Copilot capabilitie…
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Tim Murphy, CEO, Boomers Parks
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Tim Murphy is the CEO of APX Operating Company LLC, dba Boomers Parks, owned by Cerberus private equity ($60B AUM). Boomers Parks operates six family entertainment centers and two water parks in California, Florida, and New Jersey. Since becoming CEO in 2020, Tim led Boomers Parks from bankruptcy to profitability within a year, amidst a global pand…
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Chelsea Jubilee, co-founder & CEO, Energized Health
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Chelsea Jubilee is the co-founder, CEO, visionary, and driving force behind the company Energized Health, which is dedicated to helping Americans optimize their health at the cellular level. With over twenty years of experience in operating businesses, the Southern California native, along with her Co-founder husband John Jubilee, is pioneering cel…
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Ep. 84: The Future of Internet Search and Content Creation
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Many businesses are concerned about the impact of AI on content creation and SEO. Greg Brooks, Partner and CMO at SearchTides, offers a balanced perspective suggesting that AI should be viewed as a powerful assistant rather than a replacement for human expertise. AI can significantly boost productivity but maintaining authenticity in an AI-driven w…
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Dr. Matt Lucas, President & CEO, Our Daily Bread Ministries
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Dr. Matt Lucas has served in Christian non-profits for 20 years. Presently, he is serving as the CEO/President of Our Daily Bread Ministries, a global Bible engagement ministry with a staff of 700 serving in 32 offices to distribute hundreds of millions print and digital resources in 58 languages in more than 150 countries. Prior to ODBM, he served…
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Thomas Ryan, CEO, Bigly Sales
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Thomas Ryan, CEO and founder of Bigly Sales, is a visionary leader transforming business communications with innovative AI solutions. With a background in staffing and executive experience at Workbeast LLC, Thomas identified the need for more efficient processes and founded Bigly Sales in 2020. Under his leadership, Bigly Sales is revolutionizing t…
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Ep. 83: The Art of Writing in the Age of AI
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How can writers strike a balance between the human element and AI collaboration? In this engaging episode of #shifthappens, Nick Usborne, a pioneer in digital copywriting with over four decades of industry experience, delves into effectively leveraging generative AI with prompt engineering and creating powerful content with emotional storytelling. …
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John Rohde, Former CEO, RES Americas
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John Rohde is the former CEO of RES Americas. He has more than 30 years of experience working in the energy market. He was Chief Executive Officer of the Renewable Energy Systems business in the United States and Canada, overseeing development, construction, operations & maintenance, and asset management for wind, solar, energy storage projects. Pr…
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Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)
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This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing. Here's what you'll learn in this episode: • The role of AI …
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Josh McCall, Chairman Emeritus, Jack Morton Worldwide
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Josh McCall serves as Chairman Emeritus for the global brand experience agency, Jack Morton where he focuses on growth and consulting on key client relationships. In 2022, he stepped down as CEO and Chairman after being an integral part of the agency since 1984 and holding a variety of roles ranging from Account Executive to Chief Operating Officer…
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Ep. 82: More than Success and Failures: When Growth and Learning Lead to Outcomes
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It’s not always about successes and failures, each step and experience are just as important in your journey to transformation. In this episode of #shifthappens, Michael Frew, a technology veteran with more than 20 years of experience in the industry, shares his insights on the pros and cons of acquiring a business and navigating the challenges tha…
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Ken Reali, Director, Experienced CEO, Vineyard Owner
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Ken Reali has gained significant and varied experience in his 33-year MedTech career. He has individually contributed and then led areas including product development, global marketing, business development, commercialization, and sales of medical devices. He has a strong background in ethics and compliance, market analysis, reimbursement strategy,…
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Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)
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This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences. Here's what you'll learn in this episod…
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Kyle Rossin, CEO, MANG Gear
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Since 2015, twin brothers Keith and Kyle Rossin have grown each mangrove by hand for all of MANG's Florida planting projects. As MANG keeps growing, we’re not only planting mangrove forests throughout Florida, we're also planting internationally in an effort to affect positive change in countries and coastlines affected by deforestation and polluti…
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Ep. 81: Adapt to Change: Microsoft's Success Strategy
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The only thing constant in life is change. In this episode of the #shifthappens Podcast, Eric Savitz, Associate Editor for Technology at Barron's, brings in a unique perspective on the ever-evolving nature of technology industry. He provides an inside look at Microsoft's ability to adapt and lead in areas like cloud and AI, and the importance of em…
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Joshua Gould, CEO, thebigword
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Joshua Gould is CEO of thebigword, one of the largest language service providers globally. With over 20 years of experience in the language, defense and contingent workforce industries, Joshua is passionate about connecting people and businesses across borders and cultures. As the Group Chief Executive Officer at thebigword, he leads a global team …
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Jeff Weinstein, CEO, Wise Sons Jewish Delicatessen
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Jeff Weinstein grew up in the Detroit Metro area with a big extended family. His earliest work experience started at 13, answering phones and doing clerical work during tax season for the accounting firm where his father was a partner. He gained his first leadership experience as a founding member, chapter president and regional vice president of B…
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Ep. 80: Harnessing the Power of Personal Branding: Scott Brant's Transformative Journey
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Building a strong personal brand can be a game-changer for your career and business growth. In this episode of the #shifthappens Podcast, Scott Brant, Director at Inspire Cloud Technologies and Founder of Your 365 Coach, shares his transformative journey from overcoming self-doubt to becoming a successful thought leader. Scott also shares insights …
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Jordi Ferre, Experienced CEO and Sponsor, CIBUSNET
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Jordi Ferre is an accomplished C-suite business leader with a strong commercial and operations background in the food sector including B2C (business to consumer) as well as the value-added food ingredients and agritech sectors. He holds dual citizenship in the United States and Spain, having lived and worked in the U.S. for over two decades, as wel…
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How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)
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This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips fo…
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Gregg Florentin, CEO, TriCity Cardiology
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Gregg R. Florentin is a 30-year visionary leader who has consistently driven innovation, operational excellence, and strategic collaborations in the healthcare industry. Prior to TriCity Cardiology, Florentin served as the President and CEO of Ahart Healthcare Solutions International in Dubai UAE and Houston Texas for eight years. During his tenure…
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Ep. 79: Unlocking the Unstoppable Mindset with Jason Yarusi’s LIVE 100 and 432 WON the Day Success Formula
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In a world that moves at the speed of light, it takes a special kind of determination to not just survive, but to thrive. In this captivating episode of the #shifthappens podcast, we’ll dive deep into Jason Yarusi’s extraordinary journey as an entrepreneur and founder of Yarusi Holdings. Jason's story is a testament to the transformative power of b…
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Robb Munger, Founder, Exodus Place
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Robb Munger, founder of Exodus Place, champions transitional housing for homeless men. With a background in finance, where he established a leading financial company in manufactured housing, Munger’s journey took a pivotal turn when he joined the board of Guiding Light Mission. There, he propelled a struggling rescue mission into prominence and tra…
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YouTube for B2B: How To Do It Right (with Lexi Croisdale from Varonis)
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This week on the podcast, Niels van Melick sits down with Lexi Croisdale, Content Marketing Manager at Varonis, to explore why B2B companies should consider YouTube as a key distribution channel for their content. With extensive experience in growing B2B brands on YouTube, Lexi shares her insights and strategies for effective video marketing in B2B…
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Jeff Bell, past CEO, LegalShield
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Jeff Bell is the past CEO of LegalShield, North America’s largest legal subscription service for households and small business. Jeff grew this business from a $650m valuation in 2014 to over $2.4b in 2022 when he retired. Presently, Jeff serves as an Operating Partner on the MidOcean Partners Private Equity Investment Team. Prior to LegalShield, Je…
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Ep. 78: Maximizing AI Adoption and Extensibility with Dona Sarkar
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In this episode of #shifthappens, Dona Sarkar, Chief Troublemaker for Copilot and AI Extensibility at Microsoft, takes us on an immersive exploration of the AI revolution. She discusses the importance of data hygiene, the need for clear use cases, and the future of AI as an agent that can plan, recommend, and execute tasks alongside humans. With he…
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Re-Release: Cheryl Bachelder, Board Member, Director & Author
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Cheryl Bachelder is a passionate, purpose-led business leader -- the former CEO of Popeyes® Louisiana Kitchen, Inc. Cheryl is known for her crisp strategic thinking, a franchisee-focused approach, and superior financial performance. Guided by the servant leadership thinking of Robert Greenleaf, she believes highly caring, collaborative leaders with…
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Kevin Akeroyd, CEO, Sovos
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Kevin Akeroyd is CEO of Sovos. From a small town in Missouri to Stanford business school and 3-time CEO, Kevin Akeroyd is not the proverbial polished CEO. A man who is not afraid to go off message and proclaims, be “overt, loud and challenging” to get things done. A CEO who declares it his mission to “keep business leaders out of jail” by helping c…
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Ep. 77: A Look into the Future with Artificial General Intelligence
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In this #shifthappens podcast episode, AvePoint Chief Brand Officer Dux Raymond Sy dives into a fascinating conversation with Peter Voss, the CEO and Founder of Aigo.AI. Peter shares his decades-long journey in the field of artificial intelligence, from starting his own software company to ultimately setting his sights on building artificial genera…
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Herb Coglino, Founder, Aspire Growth Advisors
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Herb Cogliano leads his own advisory practice, Aspire Growth Advisors, leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up. As an International Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he …
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