In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
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Send us a text After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow 3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of. Let us know your thoughts in the comments, all feedback is gold feedback! WANT US…
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The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 114
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Send us a text Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit. With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affili…
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SEO, Stolen From Social - Episode 113
20:50
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20:50
Send us a text We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on an…
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SEO Is Not For Everyone - Episode 112
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20:53
Send us a text We're back after a little break, and we're here to say SEO is not for everyone. That's right, not every business needs SEO at all times, despite what some SEO sales people might say. It’s okay to not need it and to know that. This episode covers off when you might not need SEO and what some alternative options might be. WANT US TO DO…
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12 x Free Link Building Ideas - Episode 111
19:46
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19:46
Send us a text Link building is expensive. But it doesn't have to be. Here are 12 free link building ideas you can use that won't break the bank. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details…
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Q&A Week #11 - Episode 110
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21:05
Send us a text We're answering more listener questions with the eleventh instalment of our Q&A week. Want to ask us a question? Just hit the "send us a text message" link in the description, or head to theseoshow.co and submit a voice note there. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you …
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Why Your Competitors Outrank You (Even Though You're "Better") - Episode 109
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23:03
Send us a text How annoying is it... your site is BETTER than your competitors, but they outrank you in Google. Why is it happening? Well, you can forgot most of the buzzwords in SEO. It probably comes down to your content and your authority. So thats what we've dug into this episode. Stay tuned to the end for a little hack on how to spy on your co…
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How To Keep Your SEO Agency Honest - Episode 108
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17:52
Send us a text When you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and …
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Epic Conversion Rate Optimisation Results (Real World Examples) - Episode 107
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30:18
Send us a text We're joined by Robert Hoang to discuss conversion rate optimisation. Rob walks us through three real life CRO campaigns he worked on for clients to generate results like a doubling of revenue. We discuss the tools and ways you can go about working on your own CRO - don't miss this episode! WANT US TO DO YOUR SEO? We can take a look …
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Classic Google vs Perplexity, Chat GPT & Meta AI - Episode 106
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32:04
Send us a text We've done three different searches on classic Google search and compared the results to what Perplexity, Chat GPT and Meta A.I have to say. We're told AI is a Google killer, so is it now, and will it be in the future? This episode digs in to try and find out. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors …
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The Parasite SEO Crackdown Is Here - Episode 105
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13:14
Send us a text After much warning and hype, Google's "site reputation abuse" crackdown (aka the parasite SEO crackdown) is here. It's brand spanking new, but this episode digs into what we've seen so far. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to …
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Clicks to Cash: Selling Your Digital Business - Episode 104
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53:05
Send us a text We're joined by Lou Viveros from Market Solutions this week to talk about selling your digital business. Whether you run an SEO agency, an ecommerce business, SaaS tool or just a website, Lou talks about what to be across to achieve the best sale price possible. WANT US TO DO YOUR SEO? We can take a look at your site, your competitor…
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Q&A Week #10 - Episode 103
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24:12
Send us a text We've made it to the tenth instalment of our Q&A series where we answer listener questions on SEO. Five more questions done and dusted this episode. If you want to submit one please head to theseoshow.co and click the dots in the menu, then submit an audio recording using the widget - you'll get to hear yourself on the show! WANT US …
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Convert Like A Pro: Mastering Conversion Design with Greg Merrilees - Episode 102
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40:38
Send us a text This week we spoke to Greg Merrilees, founder at Studio 1 Design about the importance of conversion lead approach to your website. SEO is great for getting traffic to a site, but what you do to convert that traffic into new business is just as (or even more) important. Greg touches on key conversion design principles as well as commo…
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SEO Armageddon: Navigating Google's Latest Algorithm Overhaul & Penalty Blitz - Episode 101
36:44
36:44
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36:44
Send us a text Google has gone on an all out offensive with a PR blitz, SEO influencer takedown blitz, manual penalty blitz and an algo update all at the same time... with an attack on parasite SEO to come. We dig into this Google Apocalypse to make some sense of it and figure out if it's time to freak out or keep calm. WANT US TO DO YOUR SEO? We c…
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Cya Later WordPress - Episode 100
28:14
28:14
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28:14
Send us a text We've built a Webflow site and we love it. After a decade of only building WordPress sites for our own business we've made the leap. This episode covers the pros and cons we've found so far with Webflow along with our thoughts on it from an SEO point of view. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors a…
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How To Get High Authority Links with Digital P.R - Episode 099
44:39
44:39
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44:39
Send us a text This week we're joined by Gabriela Covay to explain how to get high authority, high DR links using digital P.R tactics. These are those juicy press links typically on DR 80 + sites that the "real brands" of the world get. Building your brand and showing you're a real business is an important part of SEO, and Gabby walks us through he…
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SEO... Stolen From Social - Episode 098
32:39
32:39
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32:39
Send us a text We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on an…
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SEO Case Study Update - Episode 097
23:05
23:05
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23:05
Send us a text We're revealing the domain of our "quick and easy" SEO case study this episode. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging in…
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Chatting SEO With Koen Bongers COO at Techopedia - Episode 096
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43:06
Send us a text Koen Bongers is COO at Techopedia, a DR 80 + powerhouse website with over 2 million monthly organic visitors. We caught up with him during the Chiang Mai SEO conference to discuss all things SEO from Google favouring Reddit and Quora over affiliate sites, EEAT, Parasite SEO, topical authority and a whole lot more. WANT US TO DO YOUR …
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Send us a text Just a quick one to say Merry Xmas - we'll take a little break and be back in 2024 with a whole lot more SEO. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd …
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2024 SEO Predictions & Reviewing Our 2023 Hits and Misses - Episode 094
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28:56
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28:56
Send us a text We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2024. We also look back to this time last year to see just how well we did with our 2023 predictions. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need …
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SEO Case Study Update - Episode 093
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14:41
Send us a text People have been asking for it, we're delivering - a quick update on the live SEO case study we're running. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our …
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SEO Butler To Bespoke Services With Jonathan Kiekbusch - Episode 092
40:05
40:05
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40:05
Send us a text We're joined by Jonathan Kiekbusch. He built the SEO Butler brand, one you're probably familiar with, before selling it at the end of 2022. Since then he's been building an ecommerce SEO agency. We spoke productised vs bespoke services, leadership, recruitment and team building and more. WANT US TO DO YOUR SEO? We can take a look at …
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From A.I To Authority with Michal Suski from Surfer - Episode 091
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45:28
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45:28
Send us a text Michal Suski from Surfer joins us to discuss the major challenges of generative AI: taking control of the output, the absence of real-time data, substandard generative engines, and hunch-based topic selection. You'll learn how to leverage AI content to enhance your topical authority effectively and scale up content. Check Michal out …
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Casino SEO Secrets - Episode 090
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34:05
Send us a text Kris joined us to talk about the lessons learned from the past decade he has spent working on SEO in the Casino space. Casino affiliates, link building, content creation - we covered it all in this chat. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you …
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Day 2 Recap: Chiang Mai SEO Conference - Episode 089
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14:26
Send us a text Our thoughts on day two at the Chiang Mai SEO Conference 2023. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO …
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Day 1 Recap: Chiang Mai SEO Conference - Episode 088
18:59
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18:59
Send us a text Our thoughts on day one at the Chiang Mai SEO Conference 2023. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO …
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Send us a text We've touched down in Chiang Mai, Thailand ahead of the SEO conference later this week. This is just a quick intro to what we have planned this week. Plenty of interesting stuff to come! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit…
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SEO Q&A Week #9 – Episode 086
26:49
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26:49
Send us a text This week we’re taking 5 more listener questions from the world of SEO. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the r…
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Taylor Swift Is An SEO? + A Google Update Frenzy - Episode 085
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Send us a text This week we talk about the absolute update frenzy Google has been on over the past couple of months, plus take a look at Taylor Swift's SEO chops. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and su…
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Introducing Our Live SEO Case Study - Episode 084
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15:35
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15:35
Send us a text We've decided to risk it for the biscuit and do a live SEO build. We're going to take a website from not existing at all through to ranking in Google and driving traffic - hopefully. We're doing the build live and sharing everything as we go. In this episode we're introducing the niche we've picked and why. WANT US TO DO YOUR SEO? We…
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Niche Navigators: Gifting & Hamper Delivery - Episode 083
13:02
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13:02
Send us a text We're diving into the world of SEO for gifting & hamper delivery businesses this episode - pulling back the curtains on some of the tactics that work to generate new customers in this space. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to…
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Got The Need For Speed? - Episode 082
33:59
33:59
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33:59
Send us a text This week we're talking all things site speed. We give our top tips for ensuring your site speed is more than adequate, with tips and tricks for both WordPress and Shopify. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. H…
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9 Signs Your SEO Is Not Competent - Episode 081
25:32
25:32
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25:32
Send us a text Not every SEO consultant is qualified. We walk through some of the red flags to be aware of. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do so…
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SEO Q&A Week #8 - Episode 080
17:02
17:02
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17:02
Send us a text This week we're taking 5 more listener questions from the world of SEO. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the r…
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Link Building Mistakes - Episode 079
29:36
29:36
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29:36
Send us a text We're talking everyone's favourite topic this week - link building. In particular, the common link building mistakes we see people making. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your…
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Niche Navigators: Marketing Agencies - Episode 078
25:51
25:51
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25:51
Send us a text We're diving into the world of SEO for marketing agencies this episode - pulling back the curtains on some of the tactics that work to generate new customers in this space. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. H…
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SEO Wrapped May 2023 - Episode 077
27:14
27:14
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27:14
Send us a text This week we're digging into the SEO happenings and news over May 2023 in a new show format called SEO WRAPPED - let us know what you think. Check out Hoon GPT WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our we…
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Google "Project Magi" - Episode 076
25:43
25:43
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25:43
Send us a text This week we're digging into Google's "Project Magi" - which seems to be a panicked deployment of AI to their search results. We discuss what we know about it so far and where it could be heading. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to…
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SEO... But Stolen From Social - Episode 075
23:59
23:59
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23:59
Send us a text This week we have gone on Twitter and Reddit again to get inspiration for stuff to talk about. 6 things stolen from social with our twist put on it for you to listen to. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head…
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Niche Navigators: Air Conditioning / HVAC - Episode 074
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35:08
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35:08
Send us a text This week we're giving a new format a whirl. Niche navigators is where we dive into a business niche/vertical and discuss specific SEO tactics tips and tricks that work in that particular space. We're kicking things off with the air conditioning world this week. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your com…
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Free Link Building Gold - Episode 073
32:04
32:04
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32:04
Send us a text This week we're talking 10 x ideas for building links for free. Links are a major part of SEO and scoring free links is particularly sweet. Tune in for our best free link building ideas. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit…
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Are Zero Volume Keywords Worth It? - Episode 072
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17:32
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17:32
Send us a text This week we're talking zero volume keywords. Those pesky keywords that tools like Keyword Planner and Ahrefs say have ZERO searches per month... but do they really? Time will tell (and by time we mean about 20 mins or so for this episode, give or take) - enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitor…
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SEO Q&A Week 7 - Episode 071
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24:02
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24:02
Send us a text Time for another episode covering off listener's SEO questions. 7 questions for episode 7 of the Q&A week - it just works. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll …
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Search Engine Models With Scott Stouffer - Episode 070
47:26
47:26
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47:26
Send us a text We're joined by Scott Stouffer to discuss building search engine models - some pretty advanced stuff centered around building mini "clones" of Google to then use in testing changes and seeing the results BEFORE making them to your website. Pretty cool, enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors a…
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SEO... But Stolen From Social - Episode 069
29:24
29:24
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29:24
Send us a text We're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more cust…
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SEO Testing with Logan Bryant - Episode 068
50:05
50:05
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50:05
Send us a text This week Logan Bryant from https://hire.loganbryant.com stopped by the show to talk about his experience 5'xing the leads at a B2B fintech business and his approach to SEO testing. Enjoy. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in. Stuff You Ne…
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ChatGPT for SEO - Episode 067
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39:03
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39:03
Send us a text This week we're adding to the noise about ChatGPT with an episode covering some of the interesting ways we have been using it for SEO. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in. Stuff You Need To Know The SEO Show is released once a week so sub…
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From The Vault - Should You Pay For Backlinks? - Episode 066
22:02
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22:02
Send us a text While we're taking some time off over Xmas we're publishing some of our most popular or interesting episodes from our archive. Enjoy this chat on one of the polarising topics in the SEO world - should you pay for backlinks? Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? That's where L…
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