How to create content at scale | The Early Days by DULO (S3E2)

The Early Days Podcast by DULO

How to create content at scale with limited resources? Discussing clever content creation models with Kareem Mostafa of Tribetactics.

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Kareem Mostafa (https://www.linkedin.com/in/kmostafa) is the co-founder of Tribetactics (https://www.tribetactics.com) - a bootstrapped content creation company which helps businesses maximise their efforts in producing compelling content across a wide range of media and platforms.

Naturally, our conversation gravitated towards the importance and value of having a solid content production and distribution processes. We went behind the scenes of how Kareem and his brother, with whom he co-founded Tribetactics, work to deliver valuable and contextually-relevant content to their clients. Furthermore, we touched on how one big piece of content can turn into multiple smaller pieces that can fuel your content plan for a month. We also talked about the importance of speed over perfection, financing the business, managing client expectations, business lessons from hip hop and much more.

As usual, you can find a bunch of resources mentioned in this episode with links below, as well as the main topics we covered in the episode.

When we asked Kareem if he had a question for you, he came up with this ask instead: “Create daily documentaries!”

Topics we cover in this episode:

01:36 - Who is Kareem and what is Tribetactics

02:30 - How the Tribetactics content machine works

03:20 - What is the GaryVee content model

05:18 - Behind the scenes of the Tribetactics process

06:35 - How to know when it's time to do something fresh

07:30 - How Kareem and his brother decided to work full-time on Tribetactics

10:07 - Managing and setting client expectations

12:55 - Breaking down the asset delivery process

13:55 - Working with clients overseas

16:12 - Working with a co-founder who is also a family member

17:27 - Thoughts on funding and bootstrapping the business

20:18 - The biggest lesson Kareem learned since starting Tribetactics

21:23 - What's the biggest challenge Kareem is having at the moment

25:06 - Speed vs Perfection

27:50 - Deploying the content model to market the business

30:02 - How Tribetactics attract their customers

34:35 - Business lessons from hip hop

36:25 - Plans for the next 6-12 months

37:48 - Ask of the day from Kareem "Create daily documentaries!"

FULL LIST OF SHOW NOTES AND RESOURCES: ▼

https://weardulo.com/podcast

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