Ep146 Facts Tell, Stories Sell, with Gina Balarin

Manage Self, Lead Others: Emotional Intelligence and Leadership for Managers

Marketing expert, International keynoter, TEDx speaker, Gina Balarin is author of "The Secret Army: Leadership Marketing and the Power of People".

TALKING POINTS

[2:57 - 4:32] "What do you mean, treat them as human beings? What's NOT treating them as a human being?"

[4:33 - 4:53] "What is the problem? The attitude of a manager - "I'm paying you to do the job you're paid to do; you don't need to know the big picture"?

[5:16 - 5:42] It's up to a manager to shine a light on a sense of progress, "Last year, you could only do this, but now look what you're doing!"

[7:14 - 7:30] "Why do people buy things?"

[8:57 - 9:12] "What story turns a prospect into a customer?"

[11:12 - 11:23] "Origin stories . . . Is it more important for team members working in the business vs. with prospects to turn them into customers?"

[13:08 - 13:28] "When you talk about managers inviting team members to tell stories and managers capturing stories, have you any advice for our listeners?"

[16:50] Nina: Asks why senior managers don't tell more stories.

[16:53 - 17:26] Gina: Suggests fear and ignorance might prevent senior managers from storytelling. Leaders often rely on logic and numbers, though storytelling is powerful.

[17:28 - 17:44] Nina: Highlights that decisions are often made emotionally, not just logically.

[17:44 - 18:15] Gina: Explains how senior leaders focus on stats and profits, often undervaluing storytelling. Successful case studies mix facts with narrative.

[18:16] Nina: Asks for a one-minute example story.

[18:21 - 19:33] Gina: Shares a story about process improvement in a company, illustrating the importance of blending numbers with human stories.

[19:34 - 20:05] Gina: Emphasizes the importance of starting with numbers and weaving them into a story for impact.

[20:06] Nina: Asks for suggestions on using content creation as a team-building exercise.

[20:15 - 21:25] Gina: Shares a story about creating a collaborative project, “Recipes for Customer Success,” which brought a team together creatively.

[21:26 - 22:08] Gina: Explains how metaphor and creativity made the project engaging, using icons like spoons and ladles instead of traditional visuals.

[22:08 - 22:21] Nina: Adds the idea of using a metaphor like a river cruise to connect case studies.

[22:23 - 22:49] Gina: Highlights the value of integrating customer success stories into every piece of communication, from testimonials to case studies.

[22:49] Nina: Mentions the potential of showcasing customer stories on a company website.

[22:54 - 23:23] Gina: Confirms the importance of displaying customer success stories across all communication channels to build trust and credibility.

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ABOUT GINA BALARIN

• Master's Management Communication
• Fellow - Chartered Institute of Marketing
• Fellow - Australian Marketing Institute
• Certified Practicing Marketer

For a FREE chapter from "The Secret Army: Leadership, Marketing and the Power of People".

https://www.verballistics.com.au/

LinkedIn: https://www.linkedin.com/in/ginabalarin/

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ABOUT PODCAST HOST, NINA SUNDAY

Download Nina Sunday's book a free chapter titled, "Lead From The Front", an insightful deep dive into effective leadership.

1. Why “People Don't Quit Companies; They Quit Managers.”

2. The 8 Good Behaviors of a Manager.

3. Lead From the Front to Motivate Your Team.

Get your free PDF here < https://www.ninasunday.com/workplace-wisdom-lead-from-the-front >

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Learn more about Nina Sunday’s in-person and live online training programs visit: https://www.brainpowertraining.com.au/signature-programs/

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Nina helps people launch their own podcast or be invited as a podcast guest.

"I help you master interview and on-camera skills, to elevate your Executive Presence online.

If you want me to unpack your uniqueness and review your Authority Positioning and better stand out, you can grab a convenient time here

< https://www.brainpowertraining.com.au/calendar/ >

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