The Market Research Playbook for Conquering the iGaming Industry

15 Minute Mastery

How can iGaming companies leverage market research to craft winning marketing strategies?

The key is to start by identifying the most valuable insights from the data gathered, such as customer preferences, behavioural patterns, and market trends. This information can then be used to segment the target audience based on demographics, interests, and location.

Crafting tailored marketing messages that resonate with these specific segments is crucial, as the iGaming market is highly commoditised.

Additionally, market research can inform media planning decisions, helping companies determine the right channels, timing, and budget allocation to reach their audience effectively.

By continuously updating their market research, companies can stay ahead of evolving trends and competitor activities, ensuring their marketing strategies remain relevant and impactful. Leveraging these insights can be the key to winning the market share game in the dynamic iGaming industry.

0:00 Leveraging Market Research for Effective Marketing

3:28 Developing Tailored Marketing Messages

4:18 Informing Media Planning Decisions

6:06 Valuable Insights from Market Research

8:03 Segmenting the Audience for Effective Targeting

10:04 Examples of Successful Marketing Campaigns

12:52 Frequency of Market Research Updates

14:45 Conclusion and Next Steps

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.