UNDERSTANDING THE INDIAN LUXURY MARKET WITH SHILPA DHAMIJA

Superlative

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Shilpa Dhamija, the Founder of Luxury Volt and an Indian luxury market expert. To start the show Ariel and Shilpa dive into the potential for India to become a major destination in the luxury watch world market and the growing development of the watch industry in the country. Shilpa talks about the importance of understanding the local culture and consumer base for brands looking to improve their market standing in India, and what challenges and opportunities lie there when dealing with the need for inclusivity and the preference for value-consciousness.

Ariel and Shilpa highlight the rich history of luxury in India and the potential for Swiss watch brands to make their mark within the Indian market. The two emphasize the need for luxury brands to listen to their local partners and adapt their strategies to cater to the growing middle class within the country. Shilpa also brings up the significance of pricing, availability, and customer experience in building brand loyalty while prioritizing humility and respect in their interactions with Indian consumers. Join in on this week’s conversation to learn more about the ever growing Indian luxury market with Shilpa Dhamija on this week’s episode of the Superlative Podcast.

- Website - https://luxuryvolt.com/

- Instagram - https://www.instagram.com/LuxuryVolt/

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