Mastering AI: The Future of Data-Driven Personalization in Marketing

AI in Marketing: Unpacked

Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently.

The frustration is real—how do you leverage masses of data to create genuinely personalized marketing without drowning in logistics and technical complexities? The answer lies in the power of artificial intelligence, which can transform how we approach personalization, making it more effective and manageable.

That’s where our guest today, Zontee Hou, comes in. Zontee is a distinguished marketing expert and author of the groundbreaking book "Data-Driven Personalization." With extensive experience in social media marketing, content marketing, and lead generation, Zontee has helped countless companies achieve their goals through innovative marketing strategies. Her work at Convince & Convert and her own agency, Media Volery, has earned her recognition as a thought leader in the industry. Today, she will share her insights on how AI is revolutionizing data-driven personalization in marketing and provide practical strategies to help you master this essential component of modern marketing.

AI in Marketing: Unpacked host Mike Allton asked Zontee Hou about:

✨ AI-Driven Personalization Advancements: Discover how AI is revolutionizing the approach to personalization in marketing.

✨ Real-World Success Stories: Learn from real-world examples of successful AI-powered personalization campaigns.

✨ Future Trends in AI and Personalization: Gain insights into future advancements in AI and how they will further transform data-driven personalization in marketing.

Learn more about Zontee Hou

• Connect with Zontee Hou on LinkedIn
• Connect with Zontee Hou on X

Resources & Brands mentioned in this episode

• Convince & Convert
• Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty by Zontee Hou
• DataDrivenPersonalization.com
• ZonteeHou.com
• Media Volery
• Salesforce
• Jenn Chase, CMO of SAS
• Optimizely
• Persado
• Chris Penn
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-the-future-of-data-driven-personalization-in-marketing/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.

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