Artwork

Inhalt bereitgestellt von Avidly HubSpot Solutions. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Avidly HubSpot Solutions oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!

123 - Leveraging email marketing after iOS 18 with Jay Schwedelson | Avidly Talks: Marketing and AI

30:16
 
Teilen
 

Manage episode 439640178 series 1435439
Inhalt bereitgestellt von Avidly HubSpot Solutions. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Avidly HubSpot Solutions oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database.

Jay also explores the impact of AI on email sorting and the need for more human-centric email marketing. Jay shares tips for creating effective email newsletters, including the use of personalisation and injecting humanity into the content. The conversation concludes with a discussion on metrics to focus on and common mistakes in B2B email marketing.

Takeaways

  • An email database is the most valuable asset a company has, as it allows direct communication with prospects and customers.
  • Growing and managing an email list is crucial, as there is a natural attrition rate of about 20% per year.
  • To grow an email list, marketers should leverage tactics like pop-up contact captures and social media engagement.
  • The future of email marketing involves more human-centric approaches, such as sending emails from individuals rather than brands and focusing on building relationships.
  • AI, like Apple's upcoming update, will impact email sorting, and marketers need to adapt by creating emails that stand out and feel more personal.
  • B2B marketers should prioritize generating replies and building relationships through no-agenda marketing.
  • Email newsletters should include personal touches and inject humanity to engage readers.
  • Subject lines, call-to-action buttons, and timing are important elements to consider in email marketing.
  • Marketers should focus on metrics like open rates, click-through rates, and replies, while avoiding common mistakes like sending generic content and neglecting personalization.

Chapters

00:00 Introduction and Overview

02:00 The Value of an Email Database and the Challenges of Database Growth

08:23 Strategies for Growing an Email List and Maintaining a Healthy Database

10:54 The Impact of AI on Email Sorting and the Need for Human-Centric Marketing

13:31 Tips for Creating Effective Email Newsletters

17:54 Metrics to Focus on and Common Mistakes in B2B Email Marketing

  continue reading

140 Episoden

Artwork
iconTeilen
 
Manage episode 439640178 series 1435439
Inhalt bereitgestellt von Avidly HubSpot Solutions. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Avidly HubSpot Solutions oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database.

Jay also explores the impact of AI on email sorting and the need for more human-centric email marketing. Jay shares tips for creating effective email newsletters, including the use of personalisation and injecting humanity into the content. The conversation concludes with a discussion on metrics to focus on and common mistakes in B2B email marketing.

Takeaways

  • An email database is the most valuable asset a company has, as it allows direct communication with prospects and customers.
  • Growing and managing an email list is crucial, as there is a natural attrition rate of about 20% per year.
  • To grow an email list, marketers should leverage tactics like pop-up contact captures and social media engagement.
  • The future of email marketing involves more human-centric approaches, such as sending emails from individuals rather than brands and focusing on building relationships.
  • AI, like Apple's upcoming update, will impact email sorting, and marketers need to adapt by creating emails that stand out and feel more personal.
  • B2B marketers should prioritize generating replies and building relationships through no-agenda marketing.
  • Email newsletters should include personal touches and inject humanity to engage readers.
  • Subject lines, call-to-action buttons, and timing are important elements to consider in email marketing.
  • Marketers should focus on metrics like open rates, click-through rates, and replies, while avoiding common mistakes like sending generic content and neglecting personalization.

Chapters

00:00 Introduction and Overview

02:00 The Value of an Email Database and the Challenges of Database Growth

08:23 Strategies for Growing an Email List and Maintaining a Healthy Database

10:54 The Impact of AI on Email Sorting and the Need for Human-Centric Marketing

13:31 Tips for Creating Effective Email Newsletters

17:54 Metrics to Focus on and Common Mistakes in B2B Email Marketing

  continue reading

140 Episoden

Alle Folgen

×
 
Loading …

Willkommen auf Player FM!

Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.

 

Kurzanleitung