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Creative Optimism featuring Lauren Smith
Manage episode 438323872 series 2930768
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When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/creative-optimism/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
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Chapters:
(00:00) Intro: Lauren Smith, Executive Creative Director at 72andSunny
(01:05) Meaning Behing 72 and Sunny
(03:00) Rebranding United Airlines
(08:14) United Employees' Pariticipation
(11:26) Tying Products Back to Consumer Truths
(12:36) Multi-Media 2020 Campaign
(15:46) Other Favorite Clients
(17:35) Positive Messaging for Adobe Amidst a Pandemic
(20:38) How do you keep your team focused but energized?
(21:57) Believing In & Supporting Creatives
(24:38) Client Fit & Growing at Your Company
(26:59) Changes in Leadership Style
(30:20) Power in Committed Creative Partnership
(31:33) Weakness to Strength: Being a Hummingbird
(33:05) Current Chapter: Mothering Era
(35:09) Advice to Younger Self: Change and Grow (but not all right now)
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