#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

B2B Marketing with Dave Gerhardt

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4M ago 52:10

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Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.

They cover:

Subject line strategies
Design do’s and don’ts
What makes a truly great email in 2024

This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.

Timestamps

(00:00) - - Intro to Jay and Pierce
(05:11) - - What Personalization Looks Like in 2024
(09:56) - - Using “Friendly Froms” to Increase Open Rates
(14:09) - - How the Best Emails Are Designed
(17:51) - - How Often Should You Send Emails?
(18:55) - - Sending a Killer First Email
(25:50) - - Your Reader Needs Context
(27:35) - - Use First Person for Better Call-to-Action Buttons
(30:33) - - How to Avoid Confusing Content
(35:21) - - Why You Need To Focus On Building Trust
(37:00) - - Writing for Engagement
(44:36) - - Email Branding Trends in 2024

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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