#84: Walking the Path of Purpose with Lyn Wineman

Lead the People

Few can match Lyn Wineman's passion for marketing or for helping change-makers do more good in the world. As the founder, president, and chief strategist of the full-service advertising agency KidGlov, she has created a space where both of these passions flourish. Lyn’s talented team is known for putting the megaphone in front of those leading positive change. KidGlov earned its Certified B-Corp status in 2021, proof of their commitment to social and environmental excellence. Lyn is also the host of the Agency for Change podcast, yet another forum to amplify the voice of changemakers everywhere.

Top 3 Takeaways

1. Find your fit. Despite having early success, Lyn grew to feel hollow and out of alignment. She plucked her courage, set out on a more intentional path, and she hasn’t looked back.
2. Get over the guilt. So many times, we feel overwhelmed by life’s shoulds. We may not want to disappoint the people in our lives, but if we’re making a necessary and thoughtful change, we’re honoring ourselves—and this is exactly what they want most.
3. Prove your love. Becoming a certified B Corp gave Lyn the opportunity to validate her emphasis on building an intentional business. It also put her in direct contact with like-minded holistic business builders. How can you put your intentions on full display?

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From the Source

“When I started my career, Matt, I thought I was going after money, titles, advancement. I wanted to run a company. I was very brash, bold. I worked hard. About 20 years in, I woke up one day and said, this doesn't feel right. It feels hollow.“

“People who have a purpose tend to be happier. Many of us derive our purpose from our work.” “It is, I think, very courageous work to really lean into and and have convictions related to your personal purpose. And if you're a leader or a founder or an owner, your cultural purpose as well.”

“I woke up one day and just realized, ‘This isn't good. I am unhappy. I'm on a bad path.’ Like I thought this is what I wanted, but I am experiencing no joy, right? And not only am I experiencing no joy, what I am giving to my family and my friends and even the people I work with during the day is I'm sucking their joy away also, right? This is not where I want to be 20 years from now.”

“I am looking for purpose-aligned work, and I'm looking for a culture that supports humans and supports doing that kind of work. That is what KidGlov is all about.”

“I think back to the pandemic when the world was crazy and we were all working from home overnight and just trying to figure it out. Like for us and our team, it was so rewarding to know that. ‘Hey, the world's gone a little bit crazy here. But every day I get up, I'm helping kids. I'm helping seniors. I'm helping families. You know, I'm, I'm helping advance the arts.’ It makes coming to work that much more rewarding.”

“We have chosen this space because this is the space that we love.”

"As we went through the rigorous process and the certification and the verification, We became a better company because it pointed out some areas where we could improve. And now we've just recertified at even a higher score.”

Connect with Lyn

Website: https://www.kidglov.com

LinkedIn: https://www.linkedin.com/in/lynwineman

Agency for Change—The Podcast that Inspires: https://kidglov.com/podcasts