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155 Harnessing AI to Super Boost Marketing: Exploring Full Throttle AI with Frank Patierno
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On 'The Pursuit of Purpose', I interview Frank Patierno, VP of Strategic Partnerships at Full Throttle AI. We delve into how their AI technology crafts targeted marketing strategies by analyzing a business's website visitors. Frank explains how this approach enhances marketing effectiveness without relying on third-party cookies, and how it boosts conversion rates by targeting devices within a household. He shares insights on the significance of strategic partnerships and Full Throttle AI's method of scoring each household for precise marketing. We also discuss technology trends, the importance of integration and specialization in tech, and Frank's journey from TV advertising to the tech industry, along with his book and movie picks. Book Recommendations:
- The ONE Thing by Gary Keller (Author), Jay Papasan
- Unreasonable Hospitality by Will Guidara
- The Boys in the Boat by Daniel James Brown
Movie Recommendations:
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