Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)

Apptivate: App Marketing Explained

TikTok is one of the fastest-paced and most competitive social media ad networks for mobile marketers to keep up with. Are you up to speed on the platform's newest marketing features? In this episode, you’ll learn all about current TikTok trends, winning marketing strategies, and how to leverage its newest features, like TikTok Spark and Shop Ads, to boost your next campaign.

Pedro Arias is the Performance Marketing Manager at Admiral Media, a marketing and advertising agency. Currently, Pedro is enjoying his new home in Porto, Portugal.

Questions Pedro Answered in this Episode:

• Have you seen any trends with your clients pick up since you started at Admiral Media?
• Where are most of your clients testing out UCG?
• What verticals work best for TikTok?
• What have you seen eCommerce brands doing to prepare for the holiday season on TikTok or other ad networks?
• What recommendations do you have for our listeners on marketing strategies have you seen have success on TikTok?
• What’s been the biggest surprise for you that you’ve learned about within the first few months at Admiral?
• Does the Meta platform still work well in your opinion?

Timestamp:

• 4:45 Pedro’s role at Admiral Media
• 7:30 Hot mobile marketing trends now
• 8:55 TikTok: The go-to for UGC
• 13:08 TikTok Shop Ads this holiday season
• 15:48 Spark Ads on TikTok
• 18:18 My biggest surprise
• 21:11 Staying on top of new social media features and trends
• 24:05 Is Meta still worth it?
• 25:36 Best platforms to stay updated

Quotes:

(7:49-8:16) “Trends that I’ve seen working for the clients that I’m managing lean towards UGC, or user-generated content, having the ability to humanize the brands and be able to communicate human stories through real people that are actually using the product or the service.”

(16:13-16:31) “The great thing about [TikTok Spark Ads] is that you’re not only promoting your brand but you’re also leveraging all the comments and social proof that the post already has from the creator. So, you’re able to expand the reach and expand the impact of the creative.”

Mentioned in this Episode:

• Pedro Arias’s LinkedIn
• Admiral Media