356 - The Art of Negotiation - Getting What You Want
Manage episode 429115536 series 2967960
Negotiation is a critical skill for small business owners, and mastering it can mean the difference between surviving and thriving.
Books referenced in this episode:
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz
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