#144 - Challenges of implementing click-and-collect, solved - Julie Samaha, Tamimi Markets

Commerce Talks with Alexander Graf

Julie Samaha, Head of E-commerce at Tamimi Supermarkets, discusses the company's e-commerce strategy and the challenges they face in the Saudi Arabian market. Tamimi Supermarkets is a Saudi family business with 111 stores across the country. They have implemented a click and collect model to provide a convenient and sustainable shopping experience. Julie emphasizes the importance of customer satisfaction and personalized service in retaining and acquiring customers. She also discusses the competition in the market, the profitability of the e-commerce sector, and the future of logistics and delivery in Saudi Arabia. Julie advises brands entering the Saudi market to think local, be unique, and prioritize relevance to the customer.