Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset

The More Profitable Podcast with Stacey Harris

Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.

We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights.

In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman!

2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy.

4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion.

7:27 - The importance of proactive marketing and building relationships through the podcast.

9:28 - Nicole’s shift from reactive to a proactive approach in podcasting and marketing.

17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach.

21:17 - The benefits of having an established audience and building relationships before launching a podcast.

25:31 - The importance of building relationships with your podcast audience.

26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes".

30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills.

36:23 - The power of podcasting as a tool for practicing sales skills.

42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions.

44:11 - My favorite Instagram hack for sharing my most shared podcast episodes.

49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement.

57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business.

Connect with Nicole Otchy
The Styling Consultancy | Instagram

The Six Figure Personal Stylist Podcast

Mentioned In Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
Podcasting for Profitability Roundtable

Podcast Strategy Intensive

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