How to make your wedding clients feel special with Nadine Bozeman

Wedding Pros who are ready to grow - with Becca Pountney

Ever wonder how to make your wedding clients feel special? In a recent 2024 study by Wedding Dates they found that 74% of couples responded to say they felt like a number and not made to feel special by their wedding suppliers. In today's episode I am talking to founder of 'Secrets of a Bridal Seamstress' Nadine Bozeman about how we can ensure we give out clients the best experience so they feel seen and special every single time.

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Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

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Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

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Time Stamps:

Growing a Successful Alterations Business (00:00:00) Nadine discusses the importance of creating a memorable experience for brides during their appointments and consultations.

Introduction to Nadine Bozeman (00:00:54) Becca introduces Nadine Bozeman, founder of Sweet Francis Sewing Company, and her journey from a middle school teacher to a successful bridal seamstress.

Nadine's Chicken Therapy (00:01:41) Nadine shares the story of how she unexpectedly became a chicken owner and the joy she finds in spending time with her chickens.

Early Passion for Sewing (00:03:30) Nadine talks about her childhood interest in sewing, quilting, and how she transitioned from teaching to pursuing sewing as a business.

Transition from Teaching to Entrepreneurship (00:05:19) Nadine discusses her exit strategy from teaching and the shift towards building her alterations business.

Growth of the Alterations Business (00:06:58) Nadine shares the journey of transitioning from a part-time bridal seamstress to establishing a thriving brick-and-mortar alterations business.

Knowing When to Make the Leap (00:11:02) Nadine discusses the decision-making process and timing of leaving her teaching job to focus on her alterations business full-time.

Focus on Wedding Dress Alterations (00:16:40) Nadine explains her decision to specialize in wedding dress alterations and the higher value of bridal services.

Building Relationships in the Wedding Industry (00:17:54) Nadine shares her initial apprehension in approaching bridal shop owners and the importance of building relationships within the wedding industry.

Perfect Timing (00:19:44) Nadine discusses how a serendipitous meeting with a shop owner led to business growth and meaningful relationships.

Professional Boundaries (00:20:35) Nadine highlights the importance of establishing professional boundaries and controlling client communication channels.

Valuing Creative Work (00:23:43) Becca and Nadine discuss the undervaluation of creative skills in the industry and the need for fair pricing.

Client-Centric Approach (00:28:52) Becca shares a statistic about couples feeling undervalued, prompting Nadine to discuss her client-centric approach and branding consistency.

Creating Memorable Experiences (00:30:18) Nadine emphasizes the importance of creating a memorable and personalized experience for clients through various sensory elements.

Fulfilling Expectations (00:36:24) Becca and Nadine discuss the importance of meeting client expectations and delivering on promises made in marketing.

Post-Dress Delivery (00:38:06) Nadine discusses the final interactions with clients and the significance of leaving a lasting impression after the dress is delivered.

The gift-giving strategy (00:39:05) Nadine shares her approach to giving gifts to brides and collaborating with local businesses to enhance the bridal experience.

The impact of saying no (00:41:37) Nadine emphasizes the importance of learning to say no in business, drawing from her experience and the need for control.

Connecting with Nadine (00:43:29) Becca and Nadine discuss how to reach out to Nadine, her podcast, and a private podcast series for bridal seamstresses.

Mentioned in this episode:

Summer Support!

Looking for support with your wedding business or venue this season? I have put together some options for you. Wedding Pro Agency: Hand over some of your admin tasks to my team to give you some time back this summer. From social media posting to website updates, email sequences and crm set up, there are lots of ways we can help you. One to One support: I have two spaces to offer one to one support from June - August to help keep you in track. If you are interested, drop me an email: [e-mail]

Wedding Pro Agency