E19 - Legal as Co-Pilot in Accelerating Creative's AI Adoption w Betty Louie of Brandtech Group

CreativeOps Podcast

In this episode, we challenge the stereotype that legal teams hinder innovation by sitting down with Betty Louie, General Counsel and Partner at BrandTech Group. Betty shares how their legal team has been integral to catalyzing AI adoption through their simple yet effective "Green List" process, which creates a safe space for experimentation.

Key Takeaways

1. Legal Teams as Enablers of AI Adoption: Legal teams can play a crucial role in accelerating AI adoption by creating safe spaces for experimentation and providing clear guidelines.

"We assume it's here to stay. We know it's here to stay. This is something that is in use. And will it look different in a year? Most probably. Will it look different in probably six months? Most probably. But we're not approaching it from fear in terms of putting the brakes on. In fact, we're doing the opposite."

2. The "Green List" Process: Facilitating Safe AI Experimentation: BrandTech Group's "Green List" process involves proactively evaluating AI tools against various parameters, empowering teams to experiment with confidence.

"We created this list ….. so that it encouraged people to play with the ones that are on the green list. And therefore it encourages people to play around with it, invest more time in it, but also to come to us with additional tools that they thought were worthy of the group looking at and had really innovative features."

3. Collaborating with Clients on AI Adoption: Engaging in open, transparent conversations with clients about AI adoption helps identify opportunities for collaboration and address concerns.

"We are talking about our process of which tools we're using, what tools they're comfortable with. Oftentimes it starts with discussion ….. of its benefits and certain parameters where we have built into Pencil Pro that would ensure that it's well ahead of even the rest of the pack in the green list."

4. Addressing Ethical Concerns in AI-Generated Content: Proactively tackling issues like bias in AI-generated content is crucial for responsible AI adoption.

"It's definitely brought the discussion of inherent bias or unconscious bias to the forefront because when you see these images generated over and over again and it's hitting a certain theme, it's hard to deny it, right? Because the models themselves are just portraying what it was trained on, not other aspects of it."

5. Legal Teams as Strategic Partners in AI Adoption: By collaborating with IT, creative teams, and other stakeholders, legal teams can help develop comprehensive AI strategies that align with organizational goals.

"It's incumbent upon us to stay abreast of how these tools are evolving. It's not a static green list. So, we do go back and we do have to change if necessary, if they get updated."

Questions or a different point of view than what you heard today? Drop me a line [e-mail]

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