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Amy Lai - How do you start a franchise? Boba Beginnings to 45+ Franchise TEASPOON Locations in five years
Manage episode 414119582 series 3545847
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Amy is the co-founder and CEO of Teaspoon, a nationwide boba chain that opened its first store in Los Altos, california, in 2016 and started franchising two years later. Since then, the brand has expanded to 45 Teaspoon boba shops nationwide and counting. Her business has been featured in Style Magazine, Restaurant Magazine, Chef's Warehouse and more.
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How I Built My Small Business.
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1. Teaspoon Boba Shop Entrepreneurial Journey (00:00:01)
2. The idea for Teaspoon boba (00:01:34)
3. Opening the first Teaspoon boba location (00:03:25)
4. What core values have shaped Teaspoon (00:06:50)
5. Expanding Teaspoon (00:07:51)
6. How to franchise? (00:09:00)
7. Challenges faced in franchising (00:10:45)
8. What marketing strategies have you used to grow your brand? (00:12:00)
9. How do you assist franchisees in giving them the best chance for success? (00:12:52)
10. How do you ensure quality and presentation across all locations? (00:14:45)
11. How much money is required to open a Teaspoon? (00:16:03)
12. What are the ongoing franchisee fees of Teaspoon? (00:16:52)
13. How does Teaspoon differ from other boba brands? (00:17:10)
14. Boba recipe research and design (00:17:55)
15. Building a corporate structure for a franchisee-focused business (00:20:00)
16. Entrepreneurial Growth and Franchising Advice (00:21:10)
17. Advice for aspiring entrepreneurs (00:22:06)
18. What advice do you have for the franchise model? (00:23:35)
19. Franchise Partner Qualifications and Responsibilities (00:24:42)
20. Identifying brick and mortar locations (00:26:31)
21. The hardest part of running a franchise system (00:28:15)
22. Digital Transformation and Business Growth (00:28:53)
23. The success of one boba location over another (00:31:09)
24. What personality traits have resulted in your success? (00:34:04)
25. Key Takeaways (00:36:30)
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