Empowering Female Artists Through Collaboration in RVA with Ginny Hall of Keva Style

RVA Connected With Anna Sothen

Ginny Hall, the co-owner of Keva Style, leverages her expertise in sales, marketing, and business development within the home and gift industry to source high-quality Italian leather for her local design jewelry and home gift furnishing company.
Ginny's perspective on sourcing leather underscores the significance of quality materials for their products, seeing it as a crucial part of their brand that supports local artists and promotes fine craftsmanship. Her comparison of sourcing leather to tending to the roots of a plant illustrates the meticulous research and planning involved in finding the right materials. Drawing from their experiences in attending trade shows and visiting leather hubs like Milan, Ginny and her business partner,
Eva, not only manage to source top-tier leather but also high-quality hardware for their products, all of which echo their dedication to quality and detail in their business operations.
00:02:54 Studio Space Transition Fuels Jewelry Business
00:06:22 Empowering Female Artists Through Community Gallery
00:07:32 Discovering High-Quality Materials for Product Creation
00:10:34 Quality Leather Sourcing from Family-Owned Businesses
00:18:00 Italian Leather Sourcing for Nationwide Wholesale Operations
00:21:15 Strategic Inventory Management and Sustainable Business Growth
#InventoryManagement #FamilyOwnedBusinesses

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