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HOW TO GET A PILOT FRANCHISEE | With Sammie Searle and Dugan Aylen | Franchising Uncovered Podcast
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Sammie started considering franchising 1-1.5 years ago after seeing interest from farther away and realizing the potential to expand impact. Now, she aims to have four franchises by the end of 2023, and 30 in five years!
Some of the key takeaways in this episode include:
Franchising takes time - it can take hundreds of inquiries to get a franchisee. Nurturing leads over the long-term is key.
Documenting processes is critical but difficult - video is a great format. Having a manual makes franchising much easier.
Getting a pilot franchisee is a big step forward to prove the model and learn. Sammie is close to signing their first pilot.
Being helpful and sharing advice freely helps build goodwill, which pays off long-term.
We hope you enjoy this episode full of fantastic advice! Let us know your thoughts in the comments section :)
Franchising Uncovered Podcast Team
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