#87 Marketing the game: Static segments VS dynamic segments
Manage episode 380955016 series 3523686
Welcome to the inaugural episode of our new series ‘Marketing the Game.’ In this episode, we delve into the captivating realm of sports marketing segmentation – a crucial cornerstone for optimizing ROI and achieving KPIs.
Join us as we unravel the nuances between static and dynamic segments, spotlighting real-world scenarios where each strategy shines. From crafting tailored campaigns for broad demographics to hyper-personalized engagement based on real-time user behavior, we’ll uncover the power of segmentation in sports marketing.
Tune in to grasp the essence of striking a balance between these strategies for a winning marketing playbook. This is your ticket to understanding the heartbeat of sports marketing segmentation. Stay tuned for more in our ‘Marketing the Game’ series!
124 Episoden