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30. CDP vs. CRM and Many Other Acronyms with Alex Yoder

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Inhalt bereitgestellt von Rick Holmes: CEO of Every Market Media. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Rick Holmes: CEO of Every Market Media oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, fret not, because Alex was happy to give us the inside scoop. So tune in, kick back, and get your daily dose of learning with this episode of the Corporate Data Show.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
Blending his talents in general management, vision, operations, sales execution, organizational change management, and leadership development skills, Alex Yoder has repeatedly reset businesses and consistently delivered new and sustained growth. Before becoming CEO of Leadspace, he held the same position at Trueffect, Ebiquity, and Webtrends, and was most recently the EVP of Analytics at Merkle, overseeing a 2500-person organization. So, needless to say, he has a proven track record of delivering extraordinary results under extremely challenging circumstances. All of these experiences have made him a results-focused, strategic senior executive with deep experience in marketing, advertising, data and analytics technology.

If you’d like to get in touch with Alex, you can reach him at alex.yoder@leadspace.com or find him on LinkedIn!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

  continue reading

51 Episoden

Artwork
iconTeilen
 
Manage episode 289889992 series 2902568
Inhalt bereitgestellt von Rick Holmes: CEO of Every Market Media. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Rick Holmes: CEO of Every Market Media oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, fret not, because Alex was happy to give us the inside scoop. So tune in, kick back, and get your daily dose of learning with this episode of the Corporate Data Show.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
Blending his talents in general management, vision, operations, sales execution, organizational change management, and leadership development skills, Alex Yoder has repeatedly reset businesses and consistently delivered new and sustained growth. Before becoming CEO of Leadspace, he held the same position at Trueffect, Ebiquity, and Webtrends, and was most recently the EVP of Analytics at Merkle, overseeing a 2500-person organization. So, needless to say, he has a proven track record of delivering extraordinary results under extremely challenging circumstances. All of these experiences have made him a results-focused, strategic senior executive with deep experience in marketing, advertising, data and analytics technology.

If you’d like to get in touch with Alex, you can reach him at alex.yoder@leadspace.com or find him on LinkedIn!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

  continue reading

51 Episoden

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