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Road Untraveled: (Sports) DRIVE by DraftKings - Managing Director Kiki Mills Johnston on returning to sports after COVID19 and the future of fan engagement.
Manage episode 282039794 series 2854226
Kiki Mills Johnston, Managing Director, DRIVE by DraftKings
Key takeaways:
1. Companies are trying to identify ways to engage fans when they aren't able to bring them into the stadium (VR, competitions, fantasy, etc)
2. A new light is being shed on e-sports, but we still need to ask "is this a means to an end or a new norm once all this settles".
3. Switch up your information sources to avoid information overload or only getting one sided perspectives.
59 Episoden
Manage episode 282039794 series 2854226
Kiki Mills Johnston, Managing Director, DRIVE by DraftKings
Key takeaways:
1. Companies are trying to identify ways to engage fans when they aren't able to bring them into the stadium (VR, competitions, fantasy, etc)
2. A new light is being shed on e-sports, but we still need to ask "is this a means to an end or a new norm once all this settles".
3. Switch up your information sources to avoid information overload or only getting one sided perspectives.
59 Episoden
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