In a world where AI can generate content at will and anyone can build the next breakthrough product, what makes your voice worth listening to? "The B2B Thought Leader's Playbook" reveals the most powerful asset in modern business: narrative. From the trenches of B2B narrative design, Joe (Founder of ThoughtCred and B2BAxis, Chief Business Officer at Xerago B2B) shares his proven system for turning innovations into industry-leading stories. Drawing from two decades of transforming how tech companies communicate, this series unveils the frameworks and strategies behind today's most compelling B2B narratives. Whether you're a founder cutting through the noise, a CEO scaling your story, or a marketing leader fighting for differentiation – this is your guide to standing out in the age of infinite innovation.