Welcome to the B2B Laboratory Podcast—the go-to resource for B2B leaders who need video marketing to actually drive results. If you’re tired of wasting time on content that doesn’t convert, you’re in the right place. This podcast is built for busy marketing teams, founders, and sales leaders who want clear strategies to: Attract the right audience Build lasting authority Turn video views into real leads No fluff. No theory. Just proven tactics you can apply right now to grow your business with video. Each episode dives into the exact strategies B2B companies are using to: Make YouTube a lead engine, not just a video dump Win attention and trust on LinkedIn with scroll-stopping video content Repurpose webinars, interviews, and thought leadership into high-impact video assets Optimize videos so they show up in search, rank higher, and keep working long after you hit publish Shorten sales cycles by using video to pre-educate prospects Hosted by Joanna Stone, founder of Artificial Creators (artificialcreators.com), this podcast brings you real-world insights from companies seeing actual results with video—not just likes and views, but revenue growth. Whether you’re starting from scratch or scaling what you’ve already built, The B2B Laboratory gives you the playbook to turn video into your most valuable marketing asset. Subscribe now and start turning content into clients.