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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Bit Bite Podcast
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Manage series 2997102
Inhalt bereitgestellt von The Bit Bite Podcast. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Bit Bite Podcast oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Everything you have ever wanted to know about Bitcoin and the cryptocurrency space. What is it, where did it come from, is it right for me? We will take you through news topics and help you understand just what the Bitcoin movement is all about.
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150 Episoden
Alle als (un)gespielt markieren ...
Manage series 2997102
Inhalt bereitgestellt von The Bit Bite Podcast. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Bit Bite Podcast oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Everything you have ever wanted to know about Bitcoin and the cryptocurrency space. What is it, where did it come from, is it right for me? We will take you through news topics and help you understand just what the Bitcoin movement is all about.
…
continue reading
150 Episoden
Minden epizód
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The Bit Bite Podcast
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Ep150 CPI came in at 3% and was above expectations. Additional States have jumped onto the Strategic Reserve bandwagon, and we are now at 27 states. With Wyoming and North Dakota both having bills that died.
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The Bit Bite Podcast
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In this episode, we discuss Bitcoin's performance at $98,000, Standard Chartered's prediction of $500,000 by 2028, and the growing number of U.S. states establishing strategic Bitcoin reserves. We also cover the Czech Republic's tax exemption on Bitcoin, David Sacks' role as the White House's crypto czar, and Trump's upcoming Bitcoin ETF launch. Tune in for the latest crypto news and insights!…
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The Bit Bite Podcast
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Ep148 In this episode, we delve into the recent decline in Bitcoins price, Influenced by various factors such as China's AI developments and U.S. Federal Reserve policies. We also discuss the U.S. Bitcoin Reserve initiative, Ripple's lobbying efforts, and the new tax policy favoring domestic crypto projects. Additionally, we highlight the importance of buying a solo miner to support Bitcoin's decentralized nature and BlackRock's filing to perform IBIT transfers in kind. Tune in for an in-depth analysis of these pivotal events and their implications for the crypto world.…
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The Bit Bite Podcast
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Ep147 In this episode, the guys dive into the whirlwind of the first full days of Trump's presidency for his second term. They discuss the roller coaster ride of market reactions, the much-anticipated crypto executive order, and its mixed reception. The SEC's decision to rescind SAB rules, Lummis taking the helm as the crypto chair, and Trump's speech at Davos are all covered. Despite the positive news, Bitcoin's price remains indecisive.…
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The Bit Bite Podcast
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Ep146 The Bitcoin Price has been all over the place lately and has started to swing back to the upside. Biden's final days in office and operation chokepoint 2.0 will officially die. CPI came in higher than expected. New SEC chair coming and Trump executive orders about to be signed.
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The Bit Bite Podcast
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Ep145 Bitcoin surpasses $100K. Celebrating 16 years of Bitcoin. Kamala Harris certifies Trump's election. Elon Musk's X platform may introduce payments. China bans Bitcoin again
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The Bit Bite Podcast
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Ep144 In this episode, we dive into Bitcoin's recent rejection at the $100K mark and analyze the ETF flows over the past week. We also discuss Japan's decision against taking any action on a Bitcoin reserve and explore the differences between the US Treasury and the Federal Reserve.
Ep143: The guys discuss the crazy times we are living in with the drone issues happening and quantum computing making some milestones. They discuss the effect that quantum computing may have in the future. They also discuss the Fed's decision to cut rates for a third time this year and how that has been a top indicator in the markets. Merry Christmas and Happy New Year!…
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The Bit Bite Podcast
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Ep142 With Bitcoin back above $100K the guys talk about the recent chop that has taken place in the market. CPI for November comes out at 2.7%. Microsoft denies the motion to add Bitcoin to their treasury. Trump announces crypto Czar. Powel looking to cut rates 25 basis points on the 18th.
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The Bit Bite Podcast
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Ep141 While the guys are recording Bitcoin hit over 6 figures. Fueled in part by Trumps nomination for head of the SEC. Putin makes positive remarks about Bitcoin and Jerome Powell makes it sound like another rate cut is possible this month.
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The Bit Bite Podcast
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Ep140 The price is hitting resistance at $93K. MicroStrategy is buying more Bitcoin. Bitcoin ETF Option trading is supposed to begin tomorrow. Polish presidential candidate has announced that he will introduce a strategic Bitcoin reserve. The current crypto greed and fear index is sitting at 82. Do we need a reset of the indicators?…
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The Bit Bite Podcast
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Ep139 The guys talk about the rise in Bitcoins price today. The major amount of inflows into the ETF's. BTC overtook silver market cap today. The IBIT ETF has more assets under management than their Gold ETF. They also talk about CPI predictions for the month.
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The Bit Bite Podcast
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Ep138 Bitcoin crosses a new ATH as the Trump is reelected to the White House. Bitcoin sees a huge amount of inflows in the early trading hours in the ETF's. Jobs report data is released with only 12K jobs. Then we also get a rate cut tomorrow
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The Bit Bite Podcast
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Ep137 The guys discuss the recent news coming out of the Minneapolis Fed. They suggest either a tax or a ban on Bitcoin and Cryptocurrencies. They also talk about FUD surrounding Tether that Tether claims is false. Lastly they talk about Microsoft attempting to possibly take a page out of MicroStrategy's playbook.…
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The Bit Bite Podcast
![The Bit Bite Podcast podcast artwork](/static/images/64pixel.png)
Ep136 The guys talk about how the Bitcoin price has been anything but boring over the past week. Uptober looks like it is back in full swing. The ETF's had over a billion dollars of inflows this week. FBI arrests the person who falsely tweeted the ETF approval news from back in January. Tesla moves some Bitcoin. What will the price be at the end of the October the guys chime in.…
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