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Ad Tech Today
Alle als (un)gespielt markieren ...
Manage series 2975160
Inhalt bereitgestellt von Ad Tech Today. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Ad Tech Today oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato. Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore.
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6 Episoden
Alle als (un)gespielt markieren ...
Manage series 2975160
Inhalt bereitgestellt von Ad Tech Today. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Ad Tech Today oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato. Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore.
…
continue reading
6 Episoden
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×In the latest episode of our podcast Ad Tech Today, we discuss the trends surrounding OTT, including some prevalent myths around advertising in this environment. Christiana Cacciapuoti of MadHive and Adledger.org is an expert on the topic and joined us to share her insights into some common misperceptions.…
In the latest episode of our podcast Ad Tech Today, we discuss the ad tech trends and industry specifics that differentiate APAC from other regions. In this episode, I spoke with Julie Xiao, Manager of Sales Engineering at Smaato, based in our Singapore office. For several years Julie has worked closely with both supply-side and demand-side clients. This year, her key focus has been supply-side technical support and working closely with many APAC publishers in the ad tech industry.…
In the latest episode of our podcast Ad Tech Today, we discuss the IAB’s Transparency and Consent Framework Version 2.0. As of August 21, 2019, the IAB Tech Lab and IAB Europe are encouraging industry adoption of the Transparency and Consent Framework Version 2.0, to provide more transparency and accountability of each party in the advertising ecosystem.…
In the latest episode of our podcast Ad Tech Today, we discuss how both publishers and advertisers can reach audiences outside of China. For many publishers and advertisers in China, this is an ambitious, new goal in their advertising and monetization efforts. China is the second-largest economy worldwide, and it’s also the world's biggest market in terms of outbound tourism. This is why it’s so important for both sides to gain access to a Chinese population that is heavily on the move.…
This episode of Ad Tech Today explores the benefits of the in-app advertising environment for brands. Host Angie Li chats with Alizée Mega, Senior Account Manager for Demand Partnerships at Smaato, on how brand advertisers are using — or should be using — in-app advertising today.
The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.
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