Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Mind The Business: Small Business Success Stories
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1 The SB Starter Kit - Everything You Need or Need to Know to Get Your Business Off the Ground (Part 1) - Trademarks, Patents, LLCs and SCorps 35:28
Step one for starting a small business is often coming up with an exciting idea. But what is step two? Step three? Steps four through launch and beyond? On our second episode, and first iteration of our Small Business Starter Kit Series, Austin and Jannese visit The Candle Pour to chat with founders Misty and Dennis Akers . They’ll tell our hosts about how they got their business off the ground and about all the things that go with it: from incorporation to trademarks. Join us as they detail how they went from Grand Idea to Grand Opening. Learn more about how QuickBooks can help you grow your business: Quickbooks.com See omnystudio.com/listener for privacy information.…
The Smartest Amazon Seller
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Inhalt bereitgestellt von SmartScout. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von SmartScout oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
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296 Episoden
Alle als (un)gespielt markieren ...
Manage series 2517013
Inhalt bereitgestellt von SmartScout. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von SmartScout oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
…
continue reading
296 Episoden
Alle Folgen
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The Smartest Amazon Seller
![The Smartest Amazon Seller podcast artwork](/static/images/64pixel.png)
Revolutionize your Amazon strategy with SmartScout’s Buy Box Map! Discover who's winning the buy box in each state, at what price, and how fast they're shipping. Learn how FBA, FBM sellers, 1P Vendors, and resellers can leverage this data to optimize shipping, improve conversions, and uncover hidden arbitrage opportunities. See how wildly products can vary across states and leverage this data for explosive growth. Plus, get an exclusive discount code! Episode Notes: 00:20 - New Mapping Feature Developed for SmartScout 01:43 - The Buy Box Map and Its Unique Capabilities 02:24 - Practical Application of the Buy Box Map 04:25 - Impact on Selling Strategy 06:11 - Conversion Rate Dynamics 07:28 - Logistics and Fulfillment Insights 08:15 - How to Leverage The Buy Box Map for Analysis and Decision-Making 09:58 - Future Enhancements and Use Cases 10:24 - Reflections on the launch of an innovative tool Coupon Code: BuyBoxMap…
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The Smartest Amazon Seller
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Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development. From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri’s story is a testament to the power of entrepreneurial spirit and relentless pursuit of opportunity. In this episode, we delve into Uri's journey, exploring his early forays into Amazon selling, the challenges of scaling a physical product business, and the strategic decision to open his printing facility in Miami. Uri shares invaluable insights from navigating the complexities of manufacturing, including his experiences at global trade shows and firsthand observations of production processes in China. Tune in to discover how diversification can create unexpected synergies between seemingly unrelated businesses, the strategic advantages of manufacturing your product line, and the importance of embracing the learning process inherent in every entrepreneurial journey. Episode notes: 00:17 - Uri Rahimi Introduction 02:00 - Uri Early Ventures in High School 04:00 - Entrance into Amazon and First Brand 06:00 - Learning from China and Import Challenges 06:25 - Scaling the Business 07:25 - Product Research 07:55 - Increasing Conversion Rate 10:45 - Number of SKUs Created and Removed 11:41 - Reaching 7 Figures 12:00 - Uri Continued Interest and Involvement in Software Development 16:30 - Vertical Integration and Becoming a Manufacturer 17:55 - Overcoming Manufacturing Challenges 18:34 - Expansion to Print-On-Demand 20:45 - Technological Limitations and Innovations 26:15 - Artelo Specialization 29:07 - Seller Utilities 30:20 - Value of Having SQP Reports 32:35 - The Keepa Model 34:50 - What’s Next for Uri? 36:23 - Beating China 37:22 - The Platform Risk 39:05 - The Future of Amazon LinkedIn: https://www.linkedin.com/in/uri-rahimi/ Related Posts: How to Leverage Amazon A+ Content for Brand Building…
Boost your Amazon business without breaking the bank! Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as Keepa to innovative solutions such as Veeqo's profitability analyzer — there’s something for every seller looking to maximize profits while minimizing costs. Episode Notes: 00:10 - Best Free Tools Overview 03:00 - David Zimmerman's curated list of free tools ( @ddzim ) 04:19 - Profit Analyzer: Veeqo 05:35 - PPC: Advance 06:45 - Search Query Performance: Amazon Seller Central 07:42 - Product Opportunity Explorer: Amazon Seller Central 09:07 - Sales Estimator: JungleScout 09:48 - FBA Calculators: Profit Guru , Jungle Scout , Amazon FBA Calculator 10:13 - Exploding Topics: SmartScout 10:55 - Google Trends 12:34 - Amazon Seller Map: SmartScout 13:52 - Price Tracker: Keepa Related Post: The 10 Largest Amazon Vendor Brands…
Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did. From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain points, such as account suspensions, bundling complexities, and changes to Amazon’s reimbursement policies. As Amazon continues to grow, so do the opportunities for partnerships and expansion. However, the platform’s rapid evolution comes with growing pains, and he discusses how sellers can navigate these challenges while staying profitable. Join Scott as he uncovers what it takes to succeed on Amazon in 2025 and beyond. Episode Notes: 01:30 - Marketplace Pulse Year in Review 05:20 - Amazon Haul 06:15 - Starting a New Private Label Product 07:05 - Increase in Section 3 Suspensions 09:15 - Amazon Marketing Cloud (AMC) 10:40 - Exceptions on Bundles 12:40 - Jungle Scout and Helium 10 Search Traffic 14:20 - Alibaba to Amazon Search Volume 15:40 - Amazon Fees not Going Up 16:15 - Amazon Business Growing 17:10 - Growing Pains of Amazon 17:30 - Amazon Partnerships 17:55 - Amazon Reimbursement Policy 18:55 - Next Podcast Topics Related Post: Top 50 Amazon Marketing Agencies for 2025…
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The Smartest Amazon Seller
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Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests. Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon. John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive. Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out! Episode Notes: 01:30 - John Aspinall Introduction 03:00 - Graphic Designer vs Merchandising Designer 06:30 - The Clickthrough Rate Comeback 08:30 - Best Practices on Merchandising 14:10 - Optimizing for Humans and Bots 15:10 - Designing Product Images 19:45 - The Image Guidelines 22:20 - Seasonal Merchandising 24:40 - The Risk/Rewards of Merchandising Experiments LinkedIn: linkedin.com/in/jaspinall Website: AmazonCTR.com | pickfu.com Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring…
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The Smartest Amazon Seller
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Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products. He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person. The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study. Episode Notes: 00:10 - Two Types of Amazon Professionals 01:35 - Strategies for Type 1 Sellers 06:15 - Strategies for Type 2 Sellers 10:30 - Observations and Industry Insights 13:10 - Intel vs AMD Amazon Advertising SmartScout Tradeshows AMZ United Voice of the Amazon Seller Related Post: Amazon Ungated Categories: Everything You Need to Know…
Amazon coupons. Scott explores their potential to significantly boost your sales. Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them. He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies. Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage. Episode Notes: 00:10 - The Power of Coupons in Boosting Sales 01:35 - Jackery Case Study: High-Impact Coupon Strategy 02:50 - Understanding Amazon's Pricing Flexibility 03:55 - The Changing Landscape of Amazon Discounts 05:05 - The Consumer Perspective on Coupons 06:55 - Coupons as a Strategic Sales Tool 07:45 - Community Engagement and Survey Initiative 09:35 - Golden Seller Awards Related Post: Top 50 Amazon Marketing Agencies for 2025…
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The Smartest Amazon Seller
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Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers. He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022 has faded, leading many new sellers to exit after facing early challenges. Despite this shift, Amazon continues to grow steadily at 15-20%, driven largely by established brands utilizing agencies and expertise to strengthen their presence. Scott also shed light on how external forces such as tariffs and policies from the Trump administration are shaping the industry while highlighting the dominance of Chinese sellers. Sellers from key cities in China remain resilient, maintaining their stronghold despite geopolitical tensions and trade challenges. Tune in for a comprehensive analysis of the trends shaping the Amazon seller space and practical advice to navigate this evolving landscape. Episode Notes: 00:10 - Market Forces and Trends 02:15 - Traffic Decline of Top Amazon Seller Tools 05:05 - Growth of Large Brands 06:45 - Analyzing The Broader Market 08:10 - Effects of Political Events on Market Dynamics 09:38 - Observations on Chinese Market Impact 10:40 - Insights on Chinese Sellers in the Amazon Marketplace Related Post: The 10 Largest Amazon Vendor Brands…
Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes. Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study. By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings. Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential. Episode Notes: 01:50 - Updated Product Bundling Policy for Consumables 03:35 - Example of Non-compliant Bundle 04:30 - Case Study: Fender Guitar Bundles 07:43 - The Role of Software in Bundling Related Post: Traffic Graph Update…
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The Smartest Amazon Seller
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Amazon is again shaking up the e-commerce world with its latest initiative: a low-cost store designed to compete with emerging players such as Temu. This new program offers rock-bottom prices and ultra-fast shipping directly from China. Scott delves into the potential impact of this move on small private label sellers and established brands. He discusses how this strategy could affect product categories and pricing dynamics. To stay ahead of the curve, Scott also explores the use of SmartScout to identify competitive opportunities and potential threats from Chinese sellers. Join him as he navigates this evolving landscape and discusses strategies to adapt your business accordingly. Episode Notes: 00:27 - Amazon's new low-cost store initiative 02:35 - Key Aspects of the New Program 04:17 - Invite-only Nature and Sourcing from China 05:20 - Focus on Lightweight Items and Restrictions on Certain Product Categories 05:53 - Branded by Amazon 06:45 - No Returns 07:05 - Fulfillment Fees 07:55 - Impact on the E-Commerce Landscape 10:16 - Strategy and Tool for Small Private Label Sellers Related Post: How To Use a China Sourcing Agent…
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The Smartest Amazon Seller
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Scott explores the limitations of popular FBA calculators and uncovers hidden costs that can significantly impact profitability. He discusses the importance of accurate accounting and inventory tracking, as well as strategies for managing high return rates. Drawing from years of experience selling over $100 million worth of products on Amazon, Scott delves into real-world examples and insights. Join him as he uncovers the truth behind FBA profitability and equips you with the knowledge to make informed decisions. Episode Notes: 01:15 - FBA Calculators Lies 04:35 - Understanding Profitability 08:55 - Amazon FBA Calculator 10:06 - Best Accounting Methods for Amazon Sellers 12:00 - How to Have a Profitable Amazon Business Coupon Code: Smart2024 Related Posts: The Best Accounting Methods for Amazon Sellers Profit Estimations…
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The Smartest Amazon Seller
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1 Episode 280 - Transforming Your Amazon Business with AI-Driven Content Creation with Max Sinclair 31:12
In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy. Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly. Explore innovative templates that make it easier to create stunning primary images and A+ content. Don't miss this opportunity to learn how AI can help you save time, boost sales, and stay ahead of the competition on Amazon. Episode Notes: 00:50 - Max Sinclair Introduction and Background 05:40 - AI's Impact on E-commerce 07:20 - Content Creation and the Importance of Visual SEO 08:45 - Streamlining Content Generation 13:30 - How Templates Streamline Content Creation for Non-designers 18:10 - Enhanced Brand Content 20:50 - Primary Image Optimization 25:15 - Technical Insights and Data Usage LinkedIn: linkedin.com/in/max-sinclair-ai Website: ecomtent.ai/ X: x.com/maxsinclair4 Related Post: How to Use AI for Successful Amazon Selling…
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The Smartest Amazon Seller
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Get the latest on Amazon's pricing trends, including an upcoming inflation report. Scott compares 1P and 3P sellers and discusses how major brands like Apple dominate the marketplace. Understand how inflation affects Amazon's pricing strategies, particularly for Chinese sellers. Gain insights into the challenges and methodologies used to analyze price trends across millions of products. Plus, learn about the prestigious Golden Seller Awards. Episode Notes: 00:15 - About The Smartest Amazon Seller 02:30 - Golden Seller Awards 04:20 - Average Price of Selling ASINs 04:59 - 1P Brands Report 08:15 - 1P vs 3P 11:28 - Inflation Prices on Amazon Marketplace Related Post: How to Search Amazon Storefronts and Sellers…
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The Smartest Amazon Seller
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Ever dreamed of building a multi-million dollar Amazon business with your sibling? Join us for a special episode where we sit down with my brother and co-founder, Jeff, to uncover the secrets behind our journey from humble beginnings to becoming one of the top Amazon sellers. We'll share candid stories about the highs and lows of running a successful e-commerce business for over a decade, including the importance of adaptability in scaling a business, insights on leveraging third-party logistics for growth, and lessons learned from pursuing brand exclusivity deals. Whether you're an aspiring entrepreneur or an e-commerce enthusiast, this episode is packed with valuable insights you won't want to miss. Episode Notes: 00:10 - Jeff Needham Introduction 02:15 - Early Days and Initial Insights Into the Amazon Marketplace 05:00 - Scaling the Business 06:55 - Realizations and Challenges 09:50 - Decision to Move Warehouse Operations to Indiana 12:25 - Optimizing the Business 15:30 - Exploration of Brand-Direct and Exclusive Selling Models 16:10 - Lessons Learned from Watching Other Competitors 17:20 - Brand Direct Challenges 19:00 - Failed Ventures and Insights 25:30 - The Reimbursement Service 26:18 - Operational Innovations 29:30 - Scott’s Scouting Tool 30:30 - Issues with Expanding Too Wide 33:10 - Dealing with Accounting 34:47 - COVID Stories 37:45 - Price Gouging 39:15 - Amazon Inventory Constraints Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring…
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The Smartest Amazon Seller
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Join Scott and George Reid from AMZ Design Kit as they explore innovative strategies for creating eye-catching Amazon product pages that convert. Discover how George's journey led him to develop a unique tool that curates top-tier design examples, infographics, and A+ content to inspire your creative process. Learn how AMZ Design Kit collects and organizes high-performing design elements to fuel your inspiration. Explore practical tips to speed up your design process without sacrificing quality. Understand the significant impact of well-designed pages on conversion rates and advertising effectiveness. Tune in to discover how to elevate your Amazon product pages and drive sales. Episode Notes: 00:45 - George Reid Introduction 01:40 - Concept of AMZ Design Kit 02:50 - The Intersection of Advertising and Design 05:25- Role of Design in Conversion Rates 08:25 - Refreshing an ASIN 09:05 - Not Reinventing the Wheel 10:00 - Building a Design System 11:55 - Utilizing the AMZ Design Kit 14:55 - Design Refresh Results 17:30 - The Value of AMZ Design Kit 19:00 - Video Templates 20:40 - Affordability and Accessibility of AMZ Design Kit LinkedIn: linkedin.com/in/georgereid23 Email: georgebreid@gmail.com Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads…
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The Smartest Amazon Seller
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Blaine Davis shares his remarkable journey, mirroring Scott's own path, from early days of reselling to venturing into private labels and ultimately offering industry-leading services. Blaine's transition from managing an independent tool truck business online to becoming an Amazon powerhouse is a testament to his entrepreneurial spirit and adaptability. Discover how he navigated the ever-evolving landscape of Amazon and balanced reselling established brands with launching private labels. Gain valuable insights into the future of e-commerce and the growing importance of collaborative partnerships. Blaine's perspective is invaluable as brands increasingly recognize the need for strong partnerships beyond transactional relationships. Discover Blaine's challenges and the strategic pivots that led to Marketplace Pros's success. Learn how he adapted to changing market dynamics and transformed his business to offer a comprehensive suite of services. Episode Notes: 00:15 - Blaine Davis Introduction 02:20 - Getting to Know Blaine 04:12 - Exclusive Partnerships 05:35 - Private Label vs. Reselling 07:40 - Knowing Your Keywords 08:30 - The Automotive Niche 10:50 - Getting Heavy on the SKU 11:40 - Competition and Market Dynamics 16:00 - Launching New Products 16:30 - Fees and Amazon Policies 18:30 - Challenges In Doing Pivots/Transitions 20:35 - What Excites Blaine About the Marketplace? 22:15 - The Rise of New Marketplaces LinkedIn: https://www.linkedin.com/in/blainejdavis/ X: @blainedavis Website: blainedavis.net Email: blaine@marketplacepros.com Related Post: How Product Research Can Upscale Private Label Sellers’ Businesses…
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The Smartest Amazon Seller
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Are you leaving money on the table when it comes to Amazon reimbursements? Join us for an in-depth discussion with Yoni Mazor, the CGO of Getida and a seasoned expert who has been navigating the complexities of Amazon seller reimbursements since 2015. In this episode, we'll dive into the essential strategies and industry insights you need to maximize your returns. We'll discuss the evolving landscape of Amazon reimbursement services, including the critical changes to Amazon's upcoming reimbursement policies. Yoni will share proven tactics for ensuring you're not leaving money on the table. Don't miss out on this invaluable advice that could significantly impact your bottom line. Tune in to learn how top sellers efficiently audit tens of billions in transactions and why private equity-backed solutions are setting new standards in transparency and compliance. Episode Notes: 00:30 - Yoni Mazor Introduction 02:21 - Getida’s History 07:55 - Scaling Challenges and Innovations 11:35 - Patent Innovation and Document Handling 12:35 - Recent Changes in Amazon’s Policies 17:35 - Logic Behind Amazon Timeframes 21:45 - Leaving Money on the Table 23:45 - The Inconsistencies in Amazon 26:20 - Advertising Click Fraud 28:50 - Getida’s Future LinkedIn: linkedin.com/in/yoni-mazor-b204a274 Website: getida.com/ Related Post: What Is an Amazon Returnless Refund?…
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The Smartest Amazon Seller
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Mike Danford, Growth Optimizer at Adverio, shares his extensive experience, offering invaluable insights into Amazon's competitive landscape. Discover how Mike transitioned from a small-scale seller to managing large product catalogs efficiently. Learn about the challenges and opportunities he faced along the way, and gain valuable tips on streamlining operations and optimizing product listings. Uncover the power of dynamic pricing strategies and how Mike has used them to maximize profitability. Understand the benefits of adjusting prices in real time based on market trends, competitor activity, and customer demand. Explore the potential of machine learning for predictive analytics in e-commerce. Learn how Mike has leveraged data-driven insights to forecast sales, optimize inventory levels, and identify emerging trends. Whether you're a seasoned Amazon seller or just starting, this episode offers actionable tips and strategies to help you grow your business and achieve long-term success. Episode Notes: 00:55 - Mike Danford Introduction 01:30 - Mike’s Journey 04:05 - From Seller to Agency Founder 06:18 - Managing Large Catalogs 08:30 - Techniques for Optimizing Large Product Ranges 10:10 - Handling C1 and C2 Tier Products 12:10 - Introduction to Dynamic Pricing Tools 15:25 - Charm Pricing and Its Benefits 16:25 - Seller Central Utilities Benefits 18:30 - Custom-Built Tools and Machine Learning 20:35 - Integration of AI and Machine Learning 23:15 - Reflections on Amazon's Future Directions Website: Adverio.io LinkedIn: linkedin.com/in/danfordmike Related Post: How to Use AI for Successful Amazon Selling…
Join Scott and Robert Row, Co-Founder at Bispoke, as they dive into the power of data in revolutionizing the Amazon selling business. Robert shares his journey from digital marketing intern to working with top e-commerce brands, and how he leverages data to optimize inventory, advertising strategies, and more. Discover the importance of data-driven decision-making in Amazon selling, how to use Amazon Marketing Cloud (AMC) to gain deeper insights into your customers, best practices for inventory management and supply chain optimization, effective advertising strategies for maximizing your return on investment, and practical tips for sellers of all sizes to leverage data analytics. Don't miss this opportunity to learn from a seasoned expert and discover how data can help you take your Amazon business to the next level. Episode Notes: 00:50 - Robert Row Introduction 02:30 - Background of Robert 05:55 - Robert's Journey from Digital Marketing to E-commerce 07:30 - Inventory Management and Advertising Adjustments 08:35 - Advertising Strategy 09:50 - The Importance of Data 11:05 - Amazon Marketing Cloud (AMC) 15:15 - Using AMC for Audience Management 18:15 - Practical Application of AMC for Improving Ad Efficiency 22:20 - Practical Tools and Solutions 26:10 - Streamlining the Process 27:40 - Importance of Data in Making Informed Decisions 29:35 - Using SmartScout for Market Share 32:15 - What is Bispoke? 33:50 - Lessons Learned from Previous Years Email: Robert@bispoke.io LinkedIn: linkedin.com/in/robert-row-b8006517 Website: https://www.bispoke.io Related Post: Finding Amazon Keyword Trends: Unleash the Power of SmartScout…
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The Smartest Amazon Seller
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Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales. Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility. Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales. Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now! Episode Notes: 01:25 - Ishan Soni Introduction 03:20 - Understanding Google Grants Program 04:35 - Establishing a Nonprofit for Amazon Sellers 06:00 - Examples of Nonprofits Created by Various Brands 06:55 - Implementing Google Grants for Amazon Sales 10:00 - Compliances and Guidelines 10:55 - Managing Taxes and Reporting for Nonprofits 13:50 - Granular Execution and Traffic Conversion 17:15 - What is an Advertorial? 19:15 - Leveraging the Nonprofit Setup 21:35 - Tools and Services Offered by Ad Grants Genie 23:20 - Giving Back Through Nonprofit 24:10 - Importance of Building Something Beyond Amazon Website: https://adgrantsgenie.com/ Related Post: The Best Financing Loans for Amazon Sellers…
Seasoned Amazon veteran Scott Needham joins forces with the strategic mind of Michael White, Chief Strategy Officer at SmartScout, to discuss the intricacies of scaling your Amazon business. Whether you're just starting out or aiming for the coveted nine-figure sales mark, this episode offers invaluable insights and actionable strategies. Discover why resellers continue to dominate the Amazon marketplace and learn how to navigate the complex world of compliance to protect your business. Plus, get an exclusive sneak peek into the upcoming AMZ United conference, where you can connect with fellow sellers and gain a competitive edge. Don't miss this opportunity to level up your Amazon game! Episode Notes: 00:45 - Michael White Introduction 02:45 - The World of Reselling 04:20 - AMZ United Year 2 05:30 - Remembering Last Year's AMZ United Conference 11:05 - Excitement for This Year's Conference 12:45 - Dealing with Amazon Account Suspension 14:10 - Best Compliance Experts 14:30 - Why Networking is Important Related Post: Amazon Suspension: What Is It and How to Avoid It…
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The Smartest Amazon Seller
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Feeling overwhelmed by Amazon's ever-changing logistics landscape? This episode of The Smartest Amazon Seller cuts through the complexity with expert insights from Rob Hahn, Head of Transportation at Pattern. Rob, with his journey from Amazon intern to robotics mastermind, unveils the secrets to optimized fulfillment and boosted sales conversions. Discover how Pattern navigates FBA fees and complexities, unlocks the power of zone skipping for faster deliveries, and masters Amazon's intricate network. Learn why Pattern's Marketplace Prep Service is a game-changer for sellers and how they streamline your fulfillment process from labeling to delivery. Rob also shares insights on addressing challenges with oversized items, unexpected inventory issues, and the future of FBA policies. Don't miss this episode to gain a competitive edge in the Amazon marketplace. Episode Notes: 00:27 - Rob Hahn Introduction 02:30 - Rob Hahn’s Background 07:40 - Transition to Pattern and the role as COO 09:55 - Differences in Logistics and Transportation in the International Operations 11:00 - Challenges of Selling Across Different Markets and Languages 11:40 - Leveraging Amazon's APIs and Handling Warehouse Management Across Regions 18:32 - Explaining the Roles of Cross-docking and Fulfillment Centers in Amazon's Network 21:35 - Pattern's Initiative in Marketplace Prep Services 26:50 - Pattern’s Latest Facilities 28:30 - Addressing Challenges with Oversized Items 30:38 - Dealing with Discrepancies 32:15 - Chinese Sellers 33:45 - Future of FBA Website: Pattern.com LinkedIn: linkedin.com/in/rob-hahn-12136736 Related Post: Is Amazon FBA Worth It? A Quick Look Into Making Money on Amazon…
Scott sits down with Diana Gershman, the "Mary Poppins of Amazon FBA." With over 15 years of experience, Diana shares her unique journey from academia to becoming a leading figure in the Amazon selling world. This episode delves into the early days of Amazon FBA, the evolution of listing creation, the importance of data-driven decision-making, and strategies for successful wholesale on Amazon. Diana also shares her insights on negotiating with distributors, the origin of the Amazon United conference, and personal anecdotes from her career, including experiences with gender dynamics in male-dominated industries. Tune in to gain valuable insights from a true Amazon FBA pioneer and learn how to navigate the ever-changing landscape of e-commerce. Episode Notes: 00:15 - Diana Gershman Introduction 02:00 - Entering the World of Amazon 03:55 - The Early Days of Amazon FBA 05:50 - Building a Listing on Amazon 07:55 - Transition from Passive Selling to Proactive Account Management 10:25 - The Impact of Data on Modern Amazon Selling 11:56 - How Keepa and Other Tools Have Evolved to Assist in Data-driven Selling 17:42 - The Significance of Forecasting and Its Benefits to Distributors 18:05 - The benefits of Establishing Relationships with Distributors 19:40 - The Proliferation of Amazon Sellers Buying from Distributors 20:22 - Learning from Mistakes and Understanding the Marketplace 22:20 - The Business of Gender and Industry Domination 23:26 - The Generational Shift in Business Ownership 24:30 - The Inception and Realization of AMZ United 27:38 - Diana Recounts the AMZ United Experience 37:09 - What Else Does Diana Do? LinkedIn: linkedin.com/in/diana-gershman-4a8411b Instagram: diana (@diana_in_real_life) Related Post: How to Search Amazon Storefronts and Sellers…
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Join host Scott as he chats with Josh Justice, a seasoned Amazon expert who has worked with major brands like Nordic Natural and Lego. Josh shares his 11+ years of experience, from being a solo seller in China to managing multi-million dollar ad budgets and navigating the unique challenges of working with big brands. Discover how to transition from selling your products to working for an agency or in-house at a major brand. Learn the pros and cons of working at different-sized teams, gain insights into how Amazon's biggest brands operate, and uncover strategies for optimizing your Amazon presence, including ads, SEO, and product prioritization. Finally, get an inside look at the challenges and opportunities of remote work in the Amazon space. Whether you're an Amazon agency pro or simply curious about the inner workings of the world's largest online marketplace, this episode is packed with valuable insights and actionable advice. Tune in to learn from one of the best in the business! 00:16 - Josh Justice Introduction 01:45 - Josh’s Background 03:33 - The Agency Landscape and Working for Marketplace Ignition 09:30 - Transition to Working In-House 12:05 - Working with Nordic Naturals 13:40 - The Different Mafia Families of Amazon Selling 15:10 - Initial Thoughts on LEGO as a Dream Brand 17:00 - The Remote Work Considerations and Transition at LEGO 21:13 - LEGO's Amazon Strategy Insights 25:02 - The Importance of SEO 28:30 - LEGO’s View on Ads 30:55 - Dealing with Discontinued Products 33:55 - Infinite Commerce 41:20 - Infinite Commerce Hiring 44:15 - Learning from Other People LinkedIn: linkedin.com/in/joshua-justice Related Post: How to Search Amazon Storefronts and Sellers…
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The Smartest Amazon Seller
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Scale your Amazon business with insider secrets from e-commerce titan Eric Castellano, who shares his strategies for massive growth in this latest podcast. The episode delves into the scalability potential of growing an Amazon business from $10 million to $100 million in sales. Gain real-world insights and strategies as Eric, a seasoned Amazon seller, shares his experiences and expertise. Get a candid look at the challenges and triumphs of e-commerce entrepreneurship and key takeaways on effectively scaling on the Amazon platform. Learn from Eric's successes and mistakes, and gain valuable tips on optimizing listings, managing finances, and navigating Amazon's ever-changing landscape. Don't miss this opportunity to propel your business to new heights with insights from a true Amazon expert. Episode Notes: 00:09 - Eric Castellano Introduction 03:10 - The Challenges of Running an Amazon Business 06:00 - Amazon's Fee Increases and Impact on Sellers 09:45 - Knowing When to Call It Quits 13:00 - Stories of Significant Losses and Lessons Learned 16:52 - Sourcing Strategies and Inventory Management 18:36 - Coping with Amazon's Technical Mistakes and Oversights 27:20 - Implementing Amazon Clerk 30:15 - The Proper Way to Bundle 34:25 - Eric’s Favorite Category 39:00 - The Eclectic Side of Amazon Business 42:00 - The Future of Brand Direct 43:17 - Eric’s Favorite Place to Find Brands Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller…
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Wes Clark, Head of Marketing Operations & Marketplace at Kizik, shares his journey from working at Fortune 500 companies such as Intel to startups, revealing key insights about the importance of reviews on Amazon. He discusses the challenges of manipulated reviews and effective strategies to combat them. Learn how Purple leveraged Amazon for brand awareness and how Kizik ensures presence across all customer-preferred platforms. The episode covers Kizik’s video advertising strategies and the importance of balancing Amazon with other sales channels to avoid over-reliance. Wes also shares data-driven tactics for ad mix optimization, competitor analysis, and efficient return management. For more insights or questions about Kizik’s strategy, listeners can reach out via LinkedIn provided in the show notes. Tune in for expert advice on maximizing your Amazon strategy! Episode Notes: 00:28 - Wes Clark Introduction 01:20 - Wes Clark's Background and Entry into Amazon 03:33 - Understanding and Combatting Review Manipulation on Amazon 07:05 - Purple’s Brand Awareness Strategy 09:10 - The Success and Growth of Kizik on Amazon 10:34 - Kizik's Selective Approach to Amazon Listings and Shaping Customer Experience 14:05 - Utilizing Amazon Demand Side Platform (DSP) for Brand Exposure 15:09 - Measuring the Impact of Off-Amazon Advertising on Amazon Sales 16:00 - Growth Levers and Generating Top-of-Funnel Awareness 17:32 - The Importance of Video Marketing for DTC Brands on Amazon 19:00 - Exploring Sponsored Brand Video vs. DSP Video on Amazon 19:49 - Insight into Brand Risks and Challenges When Selling on Amazon 21:20 - Utilizing Data to Inform Strategy and Stay Ahead of Competitors LinkedIn: linkedin.com/in/wesclark2 Related Post: Exclusive Access to Middle East Products for US Wholesalers…
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The Smartest Amazon Seller
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1 Episode 265 - The Compound Effect of In-House Prep with SamFBA – Scaling to $2M in 13 Months! 16:20
Scott interviews SamFBA, a rapidly successful Amazon seller who has achieved nearly $2 million in revenue in just 13 months. Sam discusses the significant benefits of handling prep work in-house rather than relying on third-party logistics, which has helped her boost profit margins and better understand her inventory. She emphasizes the importance of small savings compounding over time to create substantial monthly gains as sales increase. Sam also shares her strategies for scaling her business sustainably, avoiding substantial loans, and effectively using cashback credit cards to optimize profit margins. Despite challenges like account health issues, Sam's focus on proper sourcing practices has been key to her success. Tune in for valuable insights on Amazon FBA, and follow @Sam_FBA on X for more tips and strategies. Episode Notes: 00:15 - SamFBA Introduction and Amazon Journey 02:55 - The Advantages of Self-Prep and Margin Improvement 05:17 - Building Sustainable Profit Margins 09:30 - Account Health and Legitimacy in Sourcing 12:39 - Growth Strategies and Long-Term Vision 13:58 - Resourcefulness and Learning from Failure 15:02- Conclusion and Reflections X: https://x.com/Sam_FBA Related Post: Elevating Your Amazon FBA Business: A Comprehensive Guide to the Top Chrome Extensions…
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The Smartest Amazon Seller
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Utah-based Amazon seller Jacob Albor shares his inspiring journey from selling books while working as a loan officer to becoming a full-time Amazon seller. Jacob discusses how he cleared significant debt through strategic financial moves and transitioned to selling high-demand items such as over-the-counter drugs and fitness equipment during COVID-19. He highlights the importance of building relationships for restock alerts and the shift from retail arbitrage to wholesale for better revenue and time freedom. Jacob also shares valuable lessons from facing scams, emphasizing the importance of thorough vetting of suppliers. Tune in to learn from his experiences and gain insights into navigating challenges and achieving success in the Amazon marketplace. Episode Notes: 00:10 - Jacob Albor Introduction and Background 02:00 - Discovering Profitability in Book Reselling 02:38 - Scaling Up From Books 03:35 - Getting Through Debt 05:00 - A More Systematic Book Operation and Help From a Guru 06:08 - Meeting Scott 06:45 - Pivot From Books to Other Categories 09:00 - The Grind of Retail Arbitrage 13:15 - Warehousing 15:42 - Advancing into Wholesale 17:55 - Motivations for Change 18:36 - Insights into Wholesale 22:13 - Finding and Working with Suppliers / Avoiding Scams 29:00 - Conclusion Instagram: amazonkingpin Related Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers…
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The Smartest Amazon Seller
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Scott Needham is joined by Sebastian Herz, founder of Zignify and a global product sourcing expert. Together, they explore the complexities of sourcing products outside of China, offering strategies for Amazon sellers to achieve cost savings and enhanced efficiency. Sebastian shares his journey from electrical engineer to entrepreneur, with extensive experience living in China and Singapore. He provides insights into Zignify's evolution from a small, China-focused business to a global sourcing powerhouse with over 60 employees. The discussion highlights the shift from China-based sourcing due to factors like Trump tariffs and the need for supply chain diversification, emphasizing the importance of choosing the right countries based on client needs and product materials. Sebastian also contrasts the sourcing mindsets of large corporations and small sellers, offering practical tips for navigating international manufacturer relationships. Tune in to this episode for essential insights on global product sourcing from one of the industry's leading experts. Gain valuable advice on reassessing current suppliers for potential savings, understanding the importance of fully engaging in the sourcing process, and leveraging tools like import records for competitor analysis. Episode Notes: 00:23 - Sebastian Herz Introduction 02:25 - Zignify and Sebastian's Origin Story 06:45 - The Sourcing Process 12:15 - Advice for New Sellers 17:40 - Useful Tools and Strategies 19:25 - Working with Large Corporations 24:05 - Favorite Countries for Sourcing 26:25 - The Human Element of Sourcing Website: zignify.net LinkedIn: linkedin.com/in/sebastianherz Related Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers…
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The Smartest Amazon Seller
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1 EPISODE 262 - From Social Work to Amazon Success: Andy Slamans’ Journey to Building a Multi-Million Dollar Brand 36:15
Andy Slamans Co-Founder of Amazing Freedom Brands, shares his incredible story of transitioning from social work to building a multi-million dollar Amazon business. We delved into Andy's early days of selling on Amazon, the valuable lessons he learned, and the challenges he overcame along the way. From navigating the intricacies of international sourcing to building relationships with domestic manufacturers, we uncovered the strategies that propelled Amazing Freedom Brands to remarkable success. Andy also shared his insights on inventory management, advertising adjustments, the shift to website sales, and the delicate balance of pricing and margins. If you're an aspiring entrepreneur, this episode was packed with invaluable advice and inspiration to fuel your journey. Episode Notes: 00:30 - Andy Slamans Introduction 01:50 - LinkedIn and its Positive Environment 02:55 - Andy's Transition from Social Work to Amazon Selling 05:45 - The Early Days of Selling on Amazon and Lessons Learned 09:20 - Challenges and Strategies of Sourcing Internationally 10:45 - Advantages of Sourcing Products Domestically in the US 13:30 - Finding Tradeshows 15:19 - Reordering Products from Domestic Manufacturers 16:40 - Experimenting with Turning Off Ads Due to Running Out of Inventory 18:18 - Approaching $20 Million in Revenue: Strategies and Growth 21:15 - Using a Line of Credit 22:55 - Navigating Return Handling for Different Types of Products 24:46 - Building a Team with C-Suite Hires and Scaling the Business 29:30 - Learning from Losses LinkedIn: linkedin.com/in/andy-slamans-892ba0b9 Website: amazing freedom.com Related Post: Maximize Your Ad Spend: 7 Benefits of Effective Ad Management…
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Coming from North Carolina to the SmartScout Headquarters, we have Corey Ganim an experienced wholesaler with his own podcast that has also helped many build successful wholesale businesses. In a unique twist, Corey interviews Scott about his journey and insights into building and using SmartScout. Discover how SmartScout stands out from other tools and why even long-time listeners are surprised by its capabilities once they start using it. Scott also announced AMZ United 2024 and shared the success of AMZ United 2023 — an event specifically catering to wholesale sellers on Amazon. He discussed the lack of events targeted at wholesalers despite their significant presence among top Amazon sellers and how AMZ United fills that gap. Learn the challenges and rewards of private label businesses, emphasizing the importance of niche targeting and community building. Discover strategies for wholesalers transitioning into private labels, including the bold approach of high-investment launches to avoid saturated markets. Episode Notes: 00:25 - Corey Ganim Introduction 01:53 - AMZ United 2024 05:30 - Supplier Interactions 07:20 - Covid Business Boom 10:45 - Wholesale or Private Label Business 14:25 - Advice for New Sellers 15:20 - Partnership Pros & Cons LinkedIn: https://www.linkedin.com/in/corey-ganim/ Related Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers…
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The Smartest Amazon Seller
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1 EPISODE 260 -Netrush’s Strategic Evolution in the Amazon Marketplace with Raj Sapru and Chris Marantette 40:53
Scott is joined by special guests Raj, the Chief Strategy Officer of Netrush, and Chris Marantette, the Co-CEO / Co-Founder of Netrush. They delve into the dynamic evolution of Netrush from a small two-person team to a robust company focused on maximizing brand profitability through strategic partnerships and innovative infrastructure. The discussion provides valuable insights into the shifts in Amazon's marketplace, highlighting the transition from high-profit margins to tighter margins due to market maturation and commoditization. Chris highlights the importance of integrating logistics technology into overall business strategy, addressing recent Amazon fee changes and their impact on sellers. The episode also explores the role of 'brand runners'—individuals managing various aspects within a company—and the necessity for sophisticated logistics and supply chain management tools. Tune in to learn how proactive pricing strategies, cost optimization, and innovative solutions can help brands navigate the complexities of the Amazon marketplace and stay ahead in a competitive environment. Episode Notes: 00:45 - Raj Sapru and Chris Marantette Introduction 01:05 - The Net Rush Origin Story and the Shift to a Brand-Centric Approach 04:35 - Starting Sellozo 08:23 - FBA Fee Increase History 18:25 - Importance of Advertising and Logistics in Amazon FBA 19:45 - Addressing the Complexities of Amazon's Logistics and Fee Changes 25:19 - Minimizing Expenses 29:55 - Analyzing Amazon's Fee Structure and the Impact of Shipping Time on Conversion 31:15 - Understanding the Role of the Brand Runner in Modern Commerce 35:02 - Optimizing Costs in Shipping and Inventory Management LinkedIn: linkedin.com/in/rajsapru linkedin.com/in/chris-marantette-4701b9 Website: netrush.com Related Post: Understanding Amazon's Fee Structure for Wholesale Sellers…
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The Smartest Amazon Seller
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1 EPISODE 259 - Advanced Amazon Strategies with Josh Hadley and Matt Altman 1:15:58
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In this special episode, we’re excited to present a unique podcast swap, featuring an insightful episode from Josh Hadley's eComm Breakthrough Podcast. Join us as Josh interviews Matt Altman from Right Side Up, delving into advanced strategies for product optimization, managing PPC campaigns, and knowing when to let go of underperforming products. This episode is a treasure trove of actionable advice for Amazon sellers looking to enhance their business growth and streamline their operations. Josh Hadley shares his inspiring journey of growing Hadley Designs into an eight-figure brand, offering candid insights into the challenges he faced and the strategies that led to his success. Meanwhile, Matt Altman brings over a decade of experience to the table, discussing crucial topics such as the importance of high-converting keywords, innovative photo editing techniques for product images, and effective affiliate marketing strategies. Whether you're a seasoned seller or just starting, this episode provides valuable lessons and practical tips to help you optimize your Amazon business and achieve sustained growth. Tune in and transform your selling strategy today! Episode notes: 02:45 - Ecom Breakthrough Podcast Overview 03:50 - Matt Altman Introduction 05:10 - Matt's journey into ecommerce 06:40 - Insights into Successful Brand Exits 10:21 - Strategy for Launching New Products on Amazon 13:00 - Product Launch Budget 15:35 - Types of Ad Campaigns 20:40 - Product Conversion Rate \ Optimizing Products 28:40 - Amazon A/B Testing Feature 31:45 - EVA.Guru / Intellivy.net / mturk.com 33:25 - Other Software Tools to Manage Multiple Brands 35:20 - PPC Tactics 48:40 - External Marketing 51:10 - Amazon Affiliates LinkedIn: linkedin.com/in/matt-altman-39b72a70 linkedin.com/in/joshhadley/ Website: www.rightsideup.com https://wavve.link/Ecommbreakthrough Email: mattaltman89@gmail.com josh@ecommbreakthrough.com Related Post: Yes, E-Commerce in Latin America Is Worth It…
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Join Scott today with Russ Dieringer, the Founder & CEO of Stratably, a leading research group that advises major brands on market trends in e-commerce. In this episode, they explore how Stratably assists companies in understanding their customers and competitors through an annual membership that includes access to in-depth research, live webinars, and collaborative share groups. Understanding e-commerce dynamics is vital for brands to balance their online presence with physical stores. Russ highlights challenges for larger brands with global distribution facing price transparency issues, while midsize or smaller first-party (1P) brands may seek third-party alternatives due to tough negotiations with platforms such as Amazon. With Stratably's innovative approach to research and analysis, companies gain a strategic advantage in navigating the ever-evolving marketplace landscape. Episode Notes: 00:15 - Russ Dieringer Introduction 01:02 - Stratably Origins 01:58 - The Power Dynamics of 1P and 3P on Amazon 04:50 - The Evolution of E-commerce Post-COVID 06:05 - Benchmarking Consumer Brands 08:08 - Stratably Data Collection 10:10 - Big Brands Dealing with Emerging Marketplaces 16:45 - Marketplace Control 22:48 - Profit Strategies for Midsize and Challenger Brands 24:45 - Tactical Shifts and Innovations on Amazon LinkedIn: linkedin.com/in/russdieringer Website: stratably.com Related Post: Expanding With Amazon FBA – How To Start Selling in Europe…
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The Smartest Amazon Seller
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Today we are diving into the crucial element of speed on Amazon, emphasizing that success isn't just about intelligence — it's about staying ahead of the curve. Joining Scott is Dillon Carter, the visionary behind Aura, a groundbreaking repricing tool that's revolutionizing the way sellers navigate the Amazon marketplace. From humble beginnings in college to mastering the art of selling on Amazon, Dillon's journey is nothing short of inspiring. Discover how Dillon's detour into personal training paved the way for his entrepreneurial ventures, culminating in the creation of Aura. With a passion for sharing knowledge, Dillon pioneered wholesale sourcing resources and podcasts, empowering sellers with invaluable insights. Learn how Aura's relentless commitment to efficiency led to the development of a cutting-edge repricing system capable of updating prices in the blink of an eye. Explore the intricate balance between sales velocity and profitability, where AI-driven strategies elevate sellers to new heights without compromising margins. Episode Notes: 00:35 - Dillon Carter Introduction 01:20 - The Origins of Aura 03:58 - Transition from Wholesale to Software 05:15 - The Move and Expansion to Boston 07:15 - The Shift Back to E-Commerce 09:00 - New API Version 14:20 - Introducing Hyper Drive 16:20 - Understanding Buy Box Dynamics 17:52 - Reframing Success for Amazon Sellers 19:02 - AI and the Future of Repricing LinkedIn: linkedin.com/in/dillon-carter Website: https://dilloncarter.com/ Related Post: The Top Insights to Amazon Repricing Tools…
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The Smartest Amazon Seller
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1 EPISODE 256 - Maximizing Revenue Through Effective Return Management Strategies With Will Abrams 20:11
Joined by Will Abrams, founder of Axiom Prep, Scott uncovers the hidden impacts of returns on your bottom line and explores effective strategies for managing them. Returns can be more than just a hassle — they can significantly affect your revenue stream. Will shares his personal journey, from navigating piles of returns as an Amazon seller to founding a return service business focused on maximizing value from these items. Explore the complexities of reimbursement types and gain valuable insights into documenting item conditions to support successful reimbursement claims. Episode Notes: 00:20 - Will Abrams Introduction 03:00 - The Nuances of Handling Returns 06:15 - Consignment, and Reimbursement Types 07:25 - Deep Dive into Amazon Reimbursement Challenges 08:35 - The Economic Threshold for Handling Returns 10:00 - Outsourcing Return Handling to Expert Services 16:00 - The Importance of Visibility and Documentation LinkedIn: https://www.linkedin.com/in/will-abrams-426b15260/ Website: http://axiomprepcenter.com/ Related Post: How To Leverage Reverse Logistics for a Competitive Advantage…
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The Smartest Amazon Seller
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In this episode, Josh Hadley takes us on a journey through his entrepreneurial path, sharing the story behind Hadley Designs and how they've carved out a niche in the competitive world of stationery products. Discover how Josh's childhood hustle selling lemonade paved the way for his successful e-commerce venture, and learn about the pivotal moments that led to Hadley Designs' evolution from custom wedding invitations to educational posters. With candid insights into navigating market challenges such as COVID-19 and the importance of constant innovation, this episode offers invaluable lessons for aspiring Amazon sellers. We also delve into the intricacies of protecting designs from IP infringement, strategies for effective product launches, and the critical role of community building in e-commerce success. Whether you're a seasoned seller looking for new strategies or a newcomer eager to learn, this episode is packed with actionable advice and inspiring stories to help you thrive in the dynamic world of Amazon selling. Episode Notes: 00:17 - Josh Hadley Introduction 01:17 - Josh’s Background 01:56 - Childhood Business Ventures to Amazon 06:00 - Pivoting Categories and Selling Recipe Cards 10:10 - Scaling the Amazon Business and Impact of Covid 12:50 - The Current State of Selling Design-Based Products on Amazon 15:00 - Protecting Intellectual Property and Legal Strategies 20:25 - Barriers to Entry and Success Factors in Design-Based Categories 25:20 - Merch by Amazon and Product Differentiation LinkedIn: linkedin.com/in/joshhadley Website: ues.utah.edu Related Post: Winning the Bogus IP Claim War on Amazon…
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The Smartest Amazon Seller
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1 Episode 254: Insights About the New FBA Fees, Listing Hacks, SmartScout’s Brand Reports, and the 2024 Accelerate Conference 16:21
Scott gives us 4 key updates in a quick but compact episode. The topics include an analysis of Amazon's FBA placement fee program, SEO strategies for product listings, insights on SmartScout's brand reports, and details about Pattern's Accelerate conference for large brands. Whether you're an experienced seller or new to Amazon's marketplace dynamics, this episode offers valuable insights and tips for enhancing your business reach and efficiency. Episode Notes: 00:40 - Amazon's New FBA Placement Fee 04:07 - SEO Hacks for Product Listings 07:30 - SmartScout’s Brand Reports 09:50 - Pattern’s Accelerate Conference Related Post: The Vendor Central Database of Amazon Brands…
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The Smartest Amazon Seller
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Scott is joined by Jed Rawson, CEO of Pirawna, who shares a gripping tale of intrigue and perseverance in the face of adversity. Jed recounts a recent incident where his team encountered stolen goods being sold on Amazon, totaling a staggering $4 million in inventory. Through meticulous investigation and collaboration with law enforcement, they uncovered an organized crime operation responsible for potentially $50-100 million in stolen goods. Amazon's swift response led to the shutdown of several accounts linked to the illegal activity, marking one of their largest takedowns of fraudulent sellers to date. Jed discusses supply chain security measures, emphasizing the importance of GPS tracking containers and verifying driver identities. He also highlights Pi Agency's success in assisting brands to exit for significant sums, driven by strategies informed by past failures and focused on long-term trends. Episode Notes: 00:13 - Jed Rawson Introduction 01:23 - Mafia on Amazon 04:00 - BuyBox Hijacked 06:25 - Genesis of SmartScout 07:00 - Stolen Inventory Investigation 11:50 - Law Enforcement and Takedown Operations 14:40 - Learning from Amazon Escalations 16:10 - Organized Criminal Operation and Impact on Brands 21:15 - Precautions and Preventive Measures 27:40 - Brand Exits LinkedIn: www.linkedin.com/company/pirawna/ Website: https://www.pirawna.com/ Related Post: The Amazon Appeals Dilemma: DIY or Delegate…
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The Smartest Amazon Seller
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Steven Pope from My Amazon Guy discusses strategies for profiting on Amazon. With over a decade of experience, Steven shares insights on navigating challenges and evolving business models. He covers topics such as brand registry loss, retail arbitrage, and mitigating compliance risks. Emphasizing the importance of learning from setbacks, Steven provides actionable advice for sellers to enhance their success on Amazon. Episode Notes: 00:23 - Steven Pope Introduction 03:44 - Starting an Agency 06:18 - Amazon Account Suspension Policy 12:50 - White Hat vs. Black Hat 13:55 - Brand Registry Process 15:40 - Scaling and Prep 16:37 - Mixing Retail Arbitrage and Wholesale 19:34 - Succeeding Using SmartScout 19:48 - Finding your Zone of Genius 21:51 - Mistakes and Regrets 25:23 - Inventory Manager for Amazon 27:53 - SmartScout Trial 29:14 - Reselling Compliance Risk 30:30 - Hijackers, Black Hat Tactics, Stolen Goods 31:50 - Improving Click-Through Rate “Images are for people and copy is for robots” - Steven LinkedIn: linkedin.com/in/steven-pope Website: myamazonguy.com | myrefundguy.com YouTube: youtube.com/myamazonguy Related Post: Amazon PPC Optimization: Tips for More Clicks and Conversions…
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The Smartest Amazon Seller
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Scott shares his insights on recent happenings in the Amazon space, including standout companies such as AdGrantsGenie, AIA Assets, Deltologic, and a personal story highlighting the challenges sellers face. Episode notes: 01:10 - AIA Assets 03:00 - AdGrantsGenie 04:00 - Deltologic 04:40 - Connected Commerce Council 05:25 - Junglytics 06:10 - Scott’s Best Amazon Story Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads…
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The Smartest Amazon Seller
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Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce. With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success. The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates. Episode notes: 00:15 - Sabir Semerkant Introduction 02:05 - Sabir’s Background 03:55 - Good and Bad Information 04:40 - Vitamin Shoppe 05:15 - Test, Learn, and Optimize 07:05 - Ecommerce is a Mix of Different Practices 08:00 - Co-founding VaynerCommerce 10:20 - How Sabir Met Gary V. 13:50 - 8-D Method 14:55 - Performance Optimzation 18:40 - Consumer Attention Span 23:20 - Premium Pricing 25:25 - Product Positioning and Brand Building 29:40 - Story Telling 32:50 - Customer UX 35:20 - Retargetting and Remarketing 40:20 - Logistics LinkedIn: linkedin.com/in/sabirsemerkant Websites: growthbysabir.com/workshop/ growthbysabir.com (GROWTH by Sabir) growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab) Related Post: Pricing Strategies for Wholesale Sellers on Amazon…
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The Smartest Amazon Seller
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Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising. Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs. Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies. Episode Notes: 00:35 - Introduction and Background 02:00 - Building M19 and Getting Customers 05:30 - Organic Rank Awareness 08:47 - Checking rankings 12:18 - Inventory Awareness 14:45 - Advertising Awareness 19:15 - Conversion Data 22:54 - Marketplace Preferences 24:17 - How to Reach M19 LinkedIn: linkedin.com/in/berradatarik Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads…
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The Smartest Amazon Seller
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Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories. Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon. Episode Notes: 00:30 - Introduction and Evolution of Walmart E-commerce 02:23 - Michael's Insights on Walmart in 2023 03:56 - Launching and Succeeding on Walmart 04:03 - Understanding Walmart’s Style Guides and Listing Optimization 06:14 - Brand Success Stories and Strategies on Walmart 07:40 - The Journey from Online Marketplace to In-Store Presence 15:38 - Future Prospects for Walmart as an Online Marketplace 18:09 - Key Tactics for Optimizing Walmart Listings 19:50 - Walmart Tools and Data Utilization Strategies 20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS) Website: https://www.sellcord.co/ LinkedIn: https://www.linkedin.com/in/michael-lebhar/…
Scott breaks down the latest news in the Amazon space. Learn his reactions to new FBA Fees and the details of Thrasio’s Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event. Episode Notes: 00:35 - Podcast Coverage 01:15 - Prosper Update and Scott’s Favorite Audience 02:50 - The 17 People you will meet @ Prosper 03:15 - The Event Season 04:30 - Natural Products Expo West 2024 05:45 - SmartScout Expo West Brand Report 07:05 - Thrasio Bankruptcy 09:55 - Tweets about Thrasio’s Bankrupt 10:15 - Optimizing FBA Fees Email: scott@smartscout.com Related Post: Fulfillment Fee (FBA Fulfillment Fee)…
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