PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B2B world's fastest-growing communications priorities. Read the full Highlights of the episode here:https://www.provokemedia.com/long-reads/article/roundtable-the-global-rise-of-b2b-influenceVon PRovoke Media

In this episode of the PRovoke Media podcast, in partnership with Cirkle, we discuss the growing importance of B2B influencers. Maja Pawinska Sims talks to Amy Searle, B2B managing director of UK consumer, corporate and B2B agency Cirkle, and Mike Chapman, head of wholesale at PepsiCo. The conversation covers Cirkle’s latest Trading Up report on ho…

In this discussion Havas Red CEO James Wright joins PRovoke Media editor-in-chief to discuss how he is rethinking the 21st century network agency model to better adapt and respond to client and talent trends. Wright discusses his work in terms of consolidating Havas Red's disparate agency entities into a cohesive whole, his approach to acquisition,…

Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, talks about neurodiversity in the PR industry and his own late ADHD diagnosis. In this episode of the PRovoke Media podcast, we look at neurodiversity in the PR industry in a conversation between Maja Pawinska Sims and Paul Nolan, COO and co-owner of B2B technology specialist…

In the latest podcast from our partners at PROI, we connected with PR agency founders from around the world who are embracing new technologies from artificial intelligence to virtual reality ,in which we discussed management and economic challenges.Von PRovoke Media

Paul Holmes is joined by Alison Dasilva and Penny Kozakos from Zeno Group to discuss what stakeholders expect from corporations when it comes to controversial issues—and how new research can help companies address those expectations smartly in an era of increasing political polarization.Von PRovoke Media

Description Immerse yourself into an engaging and enlightening discussion about the stakeholder economy, sustainability, and dealing with changing corporate landscapes with the special guest, Lisa Gibby of Nestlé. This episode of Provoke Podcast, produced in conjunction with FGS, sheds light on the role of corporate affairs professionals amidst geo…

In this edition of the PRovoke Media podcast, two senior leaders from one of Europe’s fastest-growing agency groups join Maja Pawinska Sims to talk about the evolving landscape for strategic communications in complex times. Team Farner executive chairman Roman Geiser and Lansons CEO Gordon Tempest-Hay discuss the rapid growth of the consultancy acr…

KPMG corporate affairs chief Jane Lawrie joins the PRovoke Media podcast to discuss the intersection of artificial intelligence and ESG, across such areas as performance evaluation, identifying future trends, and defining the roadmap for ESG reporting. In conversation with PRovoke Media editor-in-chief Arun Sudhaman, Lawrie also discusses the futur…

While some Asia-Pacific countries, such as Japan, have witnessed a strong rise in ESG coverage, investing, and consumer adoption of sustainable products, others have progressed at a slower pace. In partnership with Weber Shandwick, Asia-Pacific corporate affairs head Carolyn Devanayagam joins the PRovoke Media podcast to examine the latest trends i…

Finn Partners’ Gil Bashe joins the PRovoke Media podcast to discuss the perilous spread of false information — and communicators duty to curb it.Von PRovoke Media

In this episode of the PRovoke Media podcast, editors Arun Sudhaman and Maja Pawinska Sims have a lively discussion about the merger of BCW and Hill & Knowlton to create the world's biggest PR firm, Burson. The conversation covers bringing the legacy name back to the industry, the talent implications of the merger, whether we'll see more consolidat…

The Guyer Group’s Kevin Whalen joins the PRovoke Media podcast to discuss the evolving practice of analyst relations.Von PRovoke Media

In this edition of the PRovoke Media podcast, Paul Holmes is joined by GCI Health global CEO Kristin Cahill and Europe and Middle East president Kath Harrison, along with Aimee Christian, VP and global head of corporate communications and engagement at Jazz Pharmaceuticals, to talk about the success factors for modern global healthcare campaigns. T…

In October, Unlock Health joined me to discuss the PRovokeGlobal Summit. This month they sat down again to discuss the main lessons learned from a diverse and provocative event. In a wide-ranging discussion that took in major industry challenges from the growing use of artificial intelligence to the spread of disinformation, from the “pink economy”…

Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich relationships with agencies, brands and consumers (to say nothing of talent agents). In this episode of the PRovoke Media podcast, Red Havas’ Kerry Anderson in the UK and Audrey Arbogast in the US disc…

Global suicide prevention and crisis support organisation Lifeline International has launched a new campaign, Decriminalise Suicide Worldwide: the first initiative of its kind to call for legal change in 25 countries around the world where suicide and attempted suicide are still a criminal offence. The charity’s communications and campaign director…

Mid-Eastern Athletic Conference Commissioner Sonja Stills joins the PRovoke Media podcast to discuss raising the visibility of HBCU sports.Von PRovoke Media

In this episode sponsored by Racepoint Global, we discuss how the themes of curiosity and cross-generational collaboration apply to the world of communications. Guests include Marci Alboher of CoGenerate and Scott Shigeoka, author of "SEEK: How Curiosity Can Transform Your Life and Change the World."…

Kate Cronin joins the PRovoke Media podcast to discuss Moderna showing up at large events not typically associated with pharmaceutical companies.Von PRovoke Media

PRovokeGlobal Podcast Sponsor, Unlock Health joins Paul Holmes ahead of this year's Global Summit to talk disruption in the PR space and making impact. Unlock Health is a single source growth partner for healthcare providers with services that span the full range of marketing solutions from audience engagement and consulting, to technology solution…

Codeword founding partner Kyle Monsoon discusses the value in brands acting like creators — and what that looks like.Von PRovoke Media

Bob Pickard joins the PRovoke Media podcast to discuss his dramatic exit from the Asian Infrastructure Investment Bank, whom he accused of being overly influenced by the Chinese Communist Party. In conversation with Arun Sudhaman, Pickard responds to a subsequent AIIB report that dismissed his allegations, and instead claimed his tenure was marked …

In an era when it is reported that more than half of Americans believe national news organizations intend to mislead, misinform or persuade the public, what does this mean for brand communicators? James Wright, CEO of Havas Red, joins this episode of the PRovoke Media Podcast to discuss a new era of brand purpose and the shift from brand storytelli…

Tier One Partners’ Marian Hughes and Celina Fine discuss the art and science of trendspotting and how the firm leverages trends to boost brands.Von PRovoke Media

In this episode of the PRovoke Media podcast, Cirkle’s consumer managing director Kate Gibson and her client Jim Shearer, marketing director of frozen food giant Birds Eye, discuss how brands can continue to build consumer love and loyalty in a cost-of-living crisis – and why new research shows earned media is more powerful than ever.…

BCW joins the podcast to discuss their recently announced partnership with Limbik, a top information defense technology company rooted in cognitive artificial intelligence (AI), which will provide clients with advanced identification and mitigation solutions in today's post-factual environment. Paul Holmes hosts guests BCW Chief Innovation Officer …

Lippe Taylor founder and chairman Maureen Lippe discusses her new book, Radical Reinvention, and the personal story behind it.Von PRovoke Media

Marina Maher Communications' Olga Fleming and Ketchum's Diane Fakhouri join the PRovoke Media Podcast to discuss why wellness programs are not just a nice to have, but a necessity for business models in 2023.Von PRovoke Media

Stan Getui, the Africa director of Luminate, joins Maja Pawinska Sims to talk about the global philanthropy organisation’s new ‘Winning Hearts and Minds’ report on how nonprofits, activists, community groups, funders and creative agencies can harness the power of strategic communications for greater social impact, and the barriers to collaboration …

W Communications associate Creative Director John Wilkinson, and Director Jess O'Donohoe join PRovoke Editor Maja Pawinska Sims to unpack their first experience of Cannes. In the episode, they talk about lessons and takeaways from the festival, do a review of their own work which won this year, and discuss other winners they loved.…

Megan Driscoll, CEO and founder of EvolveMKD, discusses the substantial disconnect between how the media views itself and how its audience sees it.Von PRovoke Media

Andrew Bloch, co-founder of iconic UK agency Frank, joins the PRovoke Media podcast to discuss his new career direction, which involves twin roles focusing on agency selection and M&A. In conversation with PRovoke editor-in-chief Arun Sudhaman, Bloch explores challenges in the client-agency relationship, the evolution of new business and pitching, …

In this two-part PRovoke Media Podcast, PRovoke Media editor-in-chief Arun Sudhaman sits down with Wimbart founder and CEO Jessica Hope and CC Group CEO Rich Fogg and COO Paul Nolan.Von PRovoke Media

Mike Sadowski, who leads comms for adventure travel company Intrepid, joins the PRovoke Media podcast to discuss communicating the benefits of sustainable travel.Von PRovoke Media

PRovoke Media editors Arun Sudhaman and Maja Pawinska Sims sit down in London to review the 2023 Cannes Lions, addressing the PR industry's performance and influence at the festival. The duo also discuss the current market slowdown, including recent agency layoffs.Von PRovoke Media

In this episode, Arun Sudhaman talks beachside in Cannes with BCW's UK CEO and Global Chief Brand Officer, Rebecca Grant and BCW Movatory colleagues, Eleanor Wilcox and Lisa Story. Together, the group discusses how values can help companies to navigate a complex world along with insights from BCW's analysis of human values across 30 markets, from 3…

MMC Executive Creative Director James Ferber joins Paul Holmes beachside in Cannes to discuss the power of creativity in PR. Ferber proposes that unlike commercials and magazine spreads in advertising, the canvas of PR is the real world which commands an entirely different mindset, and is arguably more challenging.…

Paul Holmes kicks off the Influence 100 podcast series focused on critical challenges facing corporate communications leaders sponsored by FGS Global. in this episode he is joined by FGS Global's Co-Lead of Global Strategy and Reputation Practice, Liz Micci, and Medtronic's Chief Communications Officer Torod Neptune to discuss the various challenge…

Larry Weber, founder & CEO of Racepoint Global, discusses the PRovoke Media podcast discusses the evolution tech PR over the last 40-plus years and the critical role purpose places in successful communications.Von PRovoke Media

Arun Sudhaman interviews W Communications Founder, Warren Johnson, in Cannes to discuss the importance placed on creative ownership, lead roles, and the trending fluidity between PR and Advertising.Von PRovoke Media

Natalie Boden, founder and CEO of Boden Agency, discusses her efforts to support working moms and “The Power of the Mamiverse.”Von PRovoke Media

Global Strategy Group’s Tanya Meck talks about protecting your brand — and remaining vocal — in a divisive political environment.Von PRovoke Media

Padilla and the U.S. Highbush Blueberry Council join this episode to talk about elevating the appeal of blueberries across stakeholders by enabling courageous creativity and making innovation everyone’s responsibility.Von PRovoke Media

When PR agency founders move on, they face several choices about the fate of their business. In this episode, Paul Holmes interviews second-generation leaders from three PROI partner agencies that remained independent after their founders stepped down and the implications for everyone involved.Von PRovoke Media

B2B communications hasn’t always been seen as the most creative corner of the PR industry, but with more and more B2B agencies recruiting creative directors – and Cannes Lions introducing a Creative B2B Lions awards category last year – that perception is changing. Maja Pawinska Sims is joined on the PRovoke podcast by David Woodward, managing part…

To mark International Women’s Day and Women’s History Month, four members of Google’s all-female communications leadership team in the UK and EMEA join Maja Pawinska Sims on the PRovoke podcast: Laura Wheeler, head of communications for Google Cloud, UKI and META; Jo Ogunleye, who runs B2B communications at Google and YouTube and is responsible for…

Valarie De La Garza, CEO of Fenton Communications, discusses lessons learned from her experience as a Latina CEO and how her Mexican heritage has influenced her work over the years.Von PRovoke Media

Coyne PR’s Stacy Bataille joins the podcast to discuss the evolution of earned media and how PR professionals can ensure PR stays in the marketing mix.Von PRovoke Media

As the urgency of the climate crisis intensifies, more corporates are beginning to disclose information about their climate policies and the extent to which their work with third parties such as trade associations aligns with those policies and with the requirements of the Paris Climate Agreement. Chris Pratt, managing director of Hill+Knowlton’s s…