Beste cbc Podcasts (2024)

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PYC Podcast Episode 18: Ted Jan Bloeman 15:26

7y ago15:26

15:26

A couple of years ago, Ted Jan Bloemen left the long tracking speed skating powerhouse, Holland, activated his New Brunswick-born Dad's right to a Canadian passport, and decided this was the place that would make him a world beater. Ted’s incredible five- and ten thousand meter races at PyeongChang have turned the world of speed skating upside down…

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PYC Podcast Episode 17: Meghan Agosta 11:00

7y ago11:00

11:00

Canadian Olympic Women's Hockey Forward Meghan Agosta has three gold medals, and as of Thursday February 22, one silver one. But in her day job- she's a Vancouver police officer... Among many other questions she answers, fresh off her epic tilt with the American Hockey team...how does the Police work inform Agosta's more famous job?…

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PYC Podcast Episode 16: Kelsey Serwa 27:07

7y ago27:07

27:07

It is just about the most hair-raising sport on skis. So you might think that the dash and crash spectacle of ski cross would suit teenagers more than mature athletes…But as Kelly VanderBeek explores with Ski Cross silver winner Kelsey Serwa…this is one race where wily veterans can more than hold their own. It’s the fine art of keeping mind and bod…

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PYC Podcast Episode 11: Kaitlyn Lawes and John Morris 22:11

7y ago22:11

22:11

Olympian ideals have new and welcome scope, as more and more, men and women are competing equally together on the same field of play. Canadian mixed doubles curlers Kaitlyn Lawes and John Morris threw the first rocks and won the first gold in their brand new olympic sport. The duo join host Kelly Vanderbeek at Phoenix Snow Park, PyeongChang for a h…

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PYC Podcast Episode 12: Christopher Spring 33:12

7y ago33:12

33:12

Canadian Bobsled driver Christopher Spring is an unusual bird. In a sport of technicians, engineers, and hundredths of seconds… he is an old school hippy who lives in his van and drives by feel. He wants to win medals, sure, but what he really wants is to run around naked in the woods. Meet the Australian- Canadian Sledder who revels in high speed …

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PYC Podcast Episode 13: Heather Moyse 30:15

7y ago30:15

30:15

Heather Moyse won two gold medals pushing Bobsled for Canada with Kaillie Humphries. But the chance to threepeat didn’t tempt her to return nearly so much as did the ability to help the next generation of Bobsledders learn the ropes. And the veteran sledder shares another surprising admission: anxiety about having too muscly an appearance kept Heat…

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PYC Podcast Episode 14: Knute Johnsgaard 18:41

7y ago18:41

18:41

Canadian Cross Country skier Knute Johnsgaard has answered the call of the wild. The Yukon is in his bones and it informs everything about the Olympian. From a decision to harvest all his own meat to foraging for whatever the forest offers , he is a man for whom solitude in nature is everything. Kelly VanderBeek heads to the ski trails near Canmore…

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PYC Podcast Episode 15: Jon Montgomery 22:07

7y ago22:07

22:07

If ever the Olympics delivered a perfect beer commercial, Jon Montgomery owns it. Fresh off his skeleton win at Whistler, on national tv, he had a hearty glug from a draft pitcher as he strode to collect his gold medal. Since then, capturing perfect moments has become Jon Montgomery’s specialty, showcasing Canadian beauty as host of the Amazing Rac…

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419 Looking For the Admen in Madmen

14+ y ago

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The Emmy-winning TV series “Mad Men” is all the rage right now. The writing is remarkable, the Madison Avenue characters riveting, and it has been praised as being true to the early 60s period it depicts. As with any show that begins to work its way into pop culture, it is slowly becoming regarded as an accurate record of the advertising business. …

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418 More Remarkable Brands

14+ y ago

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Brands aren’t just products on shelves. Brands are people, and places, and events, and moments in time: anything that leaves a distinct emotional impression. This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick. One is the only ‘A’ list celebrity to survive the entire television age. One is an unfor…

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417 Opportunism

14+ y ago

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Terry O’Reilly is fond of noting, “there’s an opportunity hiding in everything.” This week he explores the way advertisers seize opportunities. He’ll explain why Nike chose to launch its latest Tiger Woods ad just as the golfer was drawing worldwide headlines during his return to the Masters; how a car brand turned a viral video into a marketing op…

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416 Negative Advertising

14+ y ago

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Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O’Reilly explores the attraction- and danger- of ads that take shots at rivals. He’ll show how some great campaigns are negative without seeming negative. And he’ll recall…

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415 Profiles in (Marketing) Courage

14+ y ago

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It’s not the sort of courage that makes headlines or history books: this week Terry O’Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route. He’ll tell the story of brands that swam against the prevailing current, including some who used their ads to h…

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414 Where Power Resides

14+ y ago

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It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly fol…

1
413 Privacy

14+ y ago

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Advertising is only meaningful if it’s pitching something you’re interested in. But advertisers can’t know what you’re interested in without learning something about you. That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the…

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412 Odballs: Singular Campaigns

14+ y ago

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Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people think about ads. Terry will tel…

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411 Context

14+ y ago

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A great ad can become a bad one when it’s out of context. Witness the billboard raising awareness of childhood obesity placed beside another for a fast-food giant. This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages. He’ll explain why advertis…

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410 All Things Being Equal: Parity Products

14+ y ago

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Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer w…

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409 Being There: Selling Experiences

14+ y ago

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When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it’s an experience. This week Terry O’Reilly examines the new trend towards ‘experiential’ marketing- where consumers do more than buy a brand- they engage it. And he traces “modern” retail experiences (Starbucks, for instance- where attitude, atmospher…

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408 Are People idiots?

15y ago

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Ad giant David Ogilvy once wrote “the consumer is not a moron: she is your wife!” A few years earlier, Journalist H.L. Menchen wrote: “No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” Who’s right? This week, Terry O’Reilly explains why “lowest common denominato…

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407 Categories

15y ago

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All ads are not alike. Not when you consider the ad ‘categories’ they come from. This week, Terry O’Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language. He’ll show how vastly different the tourism category is from, say, no-for-profit or sports marketing. He’l…

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406 Slogans

15y ago

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The word slogan- (which by the way, is a word ad people never, ever use) derives from the Gaelic “slaugh gairn”, meaning “cry of the host,” or “battle cry.” Slogans were once an advertising staple- the brief, pithy line that embodies a brand and its promise- from “A Little Dab’ll Do Ya” to “Trust your Car to the Man Who Wears the Star,” to- dare we…

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405 Persuasion Fail

15y ago

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Search the words “Commercial Fail” on YouTube, and you quickly learn that advertising mishaps are funny, bizarre, and prolific. This week, Terry O’Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry. From Burger King’s disastrous “Where’s Herb”, to a lesser-kn…

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404 Heroes & Villains

15y ago

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Just as Lex Luthor makes Superman more heroic, and Moriarty makes Holmes more brilliant, heroes are defined by the villains they face. In marketing- a brand is often defined by the problem it solves- or the rival brand it’s up against. This week Terry O’Reilly shows how strong villains, problems, obstacles and rivals play a vital role in building u…

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403 Pitchmen

15y ago

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Maybe it’s the DNA. Or too much caffeine at a young age. What is that special gift that enables great pitchmen to part us from our money? And what is that part of us that wants to be pitched? Hold on to your wallet: this week Terry O’Reilly looks at the natural born pitchmen- from the travelling medicine shows of the early 20th Century, to the late…

1
402 Buzz

15y ago

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Just as positive buzz can launch a brand into the stratosphere – negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- onli…

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401 Marketing the Unpleasant

15y ago

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They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from th…

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321 Ask Terry

15+ y ago

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The ‘ol Age of Persuasion mailbag has been packed a little too full lately. So this week- in the season finale- Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing. How do you pitch your great ad idea to a major brand? Will product placement replace conventional advertising? What’s an eco-friendly way…

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320 Embracing New Media

15+ y ago

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When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word “hello” prevailed. As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language invented. Terry explores ways marketers and…

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319 Urban Legends

15+ y ago

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Bulletin… bulletin… bulletin… this just in… the actor who played “Mikey” in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet t…

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318 Entertainment or Nothing

15+ y ago

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It’s no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning- entertainment is fast becoming the only way to reach an audience. Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He’ll explain …

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Terry O’Reilly acknowledges the podcast

15+ y ago

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I think this podcast was mentioned by Terry O’Reilly on the great program, The Sound of Young America. Be sure to check out the entire interview. http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/tsoya090416_ageofpersuasion.mp3Von Terry O'Reilly CBC

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317 The Myths of Persuasion

15+ y ago

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In a society whose only real knowledge of the ad business ranges from Darren Stephens in Bewitched to Don Draper in Mad Men, a few misconceptions are bound to crop up. This week, Terry O’Reilly tackles some common myths surrounding the ad business, including the Myth that advertising steers behaviours and trends, the myth that any publicity is good…

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316 The Real Deal: Authenticity

15+ y ago

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The secret to Tiger Woods’ success as a golfer is that he can make a golf ball soar, spin, curve- heck, he can make it deal cards if he wants to. But what’s the secret to Tiger Woods as a brand? It’s authenticity. This week Terry O’Reilly explains the importance of a brand living up to its promise- of actually being everything it says it is. Terry …

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315 Big And Small

15+ y ago

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For more than a century, advertisers have fallen to the lure of hyperbole: over-inflating the importance of their brand. They made cheap currency of claims such as bigger, faster, stronger, better-tasting, harder-working, brighter, softer, newer, more-economical and longer-lasting. As Terry O’Reilly points out, some very small help is on the way. A…

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314 Brand Loyalty

15+ y ago

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Brand loyalty is the greatest prize a marketer can earn. Yet nowadays, it’s increasingly rare. This week, Terry O’Reilly explains the tangible- and intangible process of forming loyalties between brands and customers: and what goes into that ‘gut’ feeling that makes people reach for one brand over another, when all else is equal. He’ll explain how …

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312 Selling God

15+ y ago

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This week Terry O’Reilly marches you boldly where the angels of marketing fear to tread: he looks at the delicate, always-controversial relationship between faith and advertising. He’ll look into the controversy surrounding recent bus ads, which read “There Probably Is No God. So Stop Worrying and Enjoy Your Life.” And he’ll explain why not all peo…

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311 Sun Tzu and the Art of War

15+ y ago

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What does modern advertising and marketing have to do with a 25 hundred-year-old military theorist? Terry O’Reilly is so glad you asked. This week he examines the ancient bamboo scrolls of Sun Tzu- author of The Art of War, and shows how modern marketers- including an upstart vodka and a revolutionary hair colouring brand- have gleaned valuable les…

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310 Repetition Repetition Repetition

15+ y ago

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Is advertising advertising advertising all about repetition repetition repetition? This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages. He’ll explain how many times you are meant to see or hear an ad in a given week, and why some campaigns seem to bombard you more than others. He’ll also explain how the creative content is …

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309 Great Canadian Campaigns

15+ y ago

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There’s no “Made in Canada” label on ad campaigns: but Terry O’Reilly often wishes there were. This week he proudly tells the story of some Made-in-Canada success stories. They’re ad campaigns with maple syrup in their veins; how an idea resurrected from a wastebasket put one retail chain on the map; how a campaign that ran on TV just six times is …

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308 Commandeering Holidays

16y ago

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Is the meaning of major holidays- from Easter and Passover to Christmas and Ramadan- becoming lost in a sea of holiday marketing? This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays. Just as marketing has come to dominate major Christian holidays, Terry explains how, in a sense, the baton has …

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307 Breaking the Contract

16y ago

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Monday, 16 February 2009 11:30 am and Saturday 21 February 2009 4:30 pm (Originally aired October 19, 2006) When Advertisers take our time and attention, shouldn’t they give something back? Terry O’Reilly thinks so. This week Terry examines the unwritten “contract” forged between Advertisers and audiences more than 80 years ago. He’ll tell the stor…

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306 The Human Face of Persuasion

16y ago

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Originally aired November, 2006 Hooda thunkit: for all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Bo…

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305 According to Hoyle

16y ago

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Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them. He’s show how ‘rules’ and conventions in ad creative change with time. And he’ll share a few ideas he’s scribbled in the book over the years, …

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304 Rethink the Shark

16y ago

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There’s an old marketing axiom: “never try to change people’s minds”. Yet massive changes in public attitudes happen constantly: attitudes about the role of women, about racial equality, about smoking, using seatbelts, and attitudes about gay/lesbian/bi & transsexual lifestyles. This week Terry O’Reilly examines the role advertising plays when soci…

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303 Nasty is the New Nice

16y ago

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Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of p…

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302 Recession Marketing

16y ago

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Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough tim…

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301 A Taste for Blood

16y ago

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There’s a lot more to Direct Marketing than “ShamWow”, and Ginsu knives, and Veg-O-Matics. On the season premiere of The Age of Persuasion, Terry O’Reilly looks at the changing craft of Direct Marketing- and explains why ad giant David Ogilvy called it his “first love and secret weapon”. Terry will track the history of Direct Marketing from Eaton’s…

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Do This Or Die

16+ y ago

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Broadcast Date: Aug 2, 2008 (Originally Aired June 21, 2007) http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2008-08-02.mp3Von Terry O'Reilly CBC

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The Wall of Cynicism

16+ y ago

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Broadcast Date: July 19, 2008 (Originally Aired May 31, 2007) http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2008-07-19.mp3Von Terry O'Reilly CBC

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