The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it's completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co
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315. Muralist & Bob Ross Certified Instructor Melvin Lovejoy [Replay]
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43:19
This week for a special May Mural Month episode I decided to bring back an interview I did 5 years ago with a muralist I started out working under. Melvin Lovejoy and I met on the job site of Bass Pro Shops. The very first memory that pops into my head when I think of Melvin is when we were working together at a store near Vancouver, British Columb…
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314. Tips for Applying to Mural Festivals with Peachzz (Megan Russell)
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This week’s episode features international street artist Peachzz (aka Megan Russell). You’ll hear Megan tell her story of how she got started with murals (using spray paint) with a theme of birds and wildlife. Her style evolved into also painting the human form, and fast forward to today with one that blends into both human and nature. Megan got he…
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313. Murals & Plein Air Painting in Alaska with Susan Watkins [Replay]
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58:08
This week for a special May Mural Month episode I decided to bring back an interview I did 5 years ago with a muralist I started out working under. Susan Watkins is an Alaskan artist who paints beautiful nature scenes. We met on the job site of Bass Pro Shops and the memory pops in my head first is one where Susan and I were sharing a small lift wh…
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312. Muraling Lessons Learned with Anat Ronen
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53:00
This week’s featured muralist for May Mural Month is none other than Anat Ronen. She was highly requested within members of Artist Academy, so we sat down to chat about murals. She’s been painting full time since 2008 and had a lot of tips to give. If you follow Anat on social media, and I highly request you do in order to see the quality of her pr…
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311. Mini Mural Coaching Session with Your Mural Mentor - Andrea Ehrhardt
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33:26
This week’s episode is a jumpstart on our upcoming May Mural Month where I’m focusing on everyone’s favorite subject: MURALS. Here are some common questions along with a couple free resources to help: “Painting murals looks intimidating. I don’t even know where to start.” - Come join the upcoming Missouri Mural Meetup on June 6th-9th for a hands-on…
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310. Balancing Work and Creative Fulfillment with Lauren Spangler
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35:13
This week’s episode features painter, writer, musician, and creativity coach Lauren Spangler. Lauren helps artists find the sweet spot between passion and prosperity. Lauren’s mission is to empower artists to enjoy the creative freedom they crave without sacrificing the financial stability they depend upon. She has helped hundreds of professionals …
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309. How to Get Started Muraling for Schools - Student Spotlight with Samantha Brown
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37:52
This week’s episode is a coaching call with Artist Academy member Samantha Brown. My favorite question to get from students is, “How do I get mural jobs?” Oh boy, do I have some advice for you! Samantha is just getting started in her muraling journey, having only painted murals in her home as a trial run. She knows who her target customer is (schoo…
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308. Creating with Intention, Prioritizing Relationships That Lead to Sales, Connecting with Interior Designers with Chanelle Jefferson
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This week’s episode features artist Chanelle Jefferson. Chanelle is based in rural Nova Scotia where she regularly sells her original canvas paintings and hosts retreats. She is an energy, mind, and emotions practitioner, which she uses to help guide her customers through the process of commissioning a very special and meaningful piece of art. Chan…
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307. Staying True to Your Art with Bryan Peterson
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55:12
This week’s episode features Texas artist Bryan Peterson. This is not your typical business talk but rather a reminder to create the art that makes you happy. Art that evokes emotion within the artist and creates excitement within the process. We take it back to the basics of drawing/painting because you love it rather than to make a dollar. If the…
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306. Advice on Growing a Mural Business from the Beginning - Student Spotlight with Sheryl Corriveau
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This week’s episode is part of a coaching call with Artist Academy member Sheryl Corriveau. She asks me questions that revolve around how to kickstart her mural business to eventually quit her day job and be a full-time creative. Sheryl was recently trained on how to be an official Bob Ross paint party instructor, which I think is not only really c…
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305. Mural Collabs with Nike, Ralph Lauren, Reebok and more with ELLE Street Artist
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29:25
This week’s episode features New York artist ELLE. She’s been featured in a variety of different high-profile brand collaboration projects and has traveled around the world painting murals. I always give the advice of doing a free mural or two to get practice/photos to advertise later, but ELLE got her start painting, not just for free, but illegal…
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304. High Production Sales, Ceramics, & No Bull$h!t Video Tips with Curt Hammerly
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57:59
This week’s episode features sculptor/ceramicist Curt Hammerly. Curt sold and shipped over 5,000 pieces of work this past year at about $100 per item. You do the math, but this dude has the credibility to be giving us all advice on growing a social media following and making sales. With over 350,000 followers on Instagram, it’s best to listen when …
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303. Abstracts, Galleries, and Creating the Art YOU Want to Create with Jenna Kast
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23:22
This week’s episode features abstract artist Jenna Kast. This is yet another interview with an artist who has a completely different perspective on creating than I do: she thinks about the art first and the money follows. I tend to find myself thinking about how I’m going to sell a canvas before I create it, but not Jenna. She spent the early part …
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302. Your TAX Questions Answered by Hannah Cole
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29:34
‘Tis the season for taxes. Hannah Cole, artist and owner of Sunlight Tax, was kind enough to come on the podcast and answer some of the most common questions like: How should I file? When should I hire a tax professional? What items can I list as an expense/deduction? Listen to hear answers to these questions and be sure to check out her extremely …
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301. Murals, Lettering, & Achieving Project Perfection with Olga Muzician
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This week’s episode features Ukrainian-born, now New Jersey-based, artist Olga Muzician. About halfway through this interview I realized - we have two very different work styles. Olga has the drive and need for perfection in everything she does. Everything is organized, clean, and as efficient as possible. There is no room for spontaneity or wingin…
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300. Seasons of Art+Business, Battling Negative Self Talk, Celebrating Episode 300!
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This is what the seasons of my business typically look like: Winter: Planning, practicing, resting - Do I want to repeat last year or change some things? How can I make this year more enjoyable? Spring: Experimenting, pitching - Stick to the plan and welcome new, fun opportunities. Summer: Hustling - Let’s go! Fall: Slowing, regrouping - Avoid burn…
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299. Simple Marketing Strategies to Help You *Actually* Make Art Sales with Jessica Craddock
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30:20
This week’s episode features art marketer Jessica Craddock. Jessica mentors ADHD artists who are tired of marketing strategies that don’t align with their personality to sell 3x more art. I like talking to other business minded creatives and I used this interview to extract some art marketing advice that I don’t regularly teach. Jessica comes from …
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298. Travel Stories, Collaboration Ideas, & Maintaining a Positive Mindset with Elise Garcia
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34:17
This week’s episode of the Artist Academy Podcast features an Atlanta-based multi-passionate artist Elise Garcia. Elise has a positively infectious energy about her that I know will spill onto you to brighten your day. Her outlook on living a fearless life is commendable as she has some hilariously terrible travel incidents to share with us today. …
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297. Painting Surfboards, Murals, and Living the RV Life with Nicole Miller
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This week’s interview is with a muralist/surfboard artist who is living the RV lifestyle, artist Nicole Miller. Her artwork is solid, and her marketing efforts are on point, so it’s no wonder Nicole is making a great living as an artist even though she’s traveling around every couple of years to a new location. Yep, she’s starting over every time s…
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296. Discovering Your Own Edgy/Fun Style & Starting a Pop-Up Gallery with Dean Christensen
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This week’s interview features New York artist Dean Christensen. Right out of school, Dean created a series of paintings then turned around and sold those paintings at an art show. He used that money to buy a one-way bus ticket to New York where he stayed on a friend’s couch for 2 months until he was able to get on his feet financially and kickstar…
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295. "Never Will I Ever Make This Mistake Again!" 🍻 with Samantha Cox
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Join fellow muralist Samantha Cox and I as we play a different version of the game Never Have I Ever... 🍻 Are you familiar with this game? We will be taking shots of kombucha while reminiscing through the mistakes moments of our mural careers. "Never will I ever do (BLANK) again!" Listen (and probably laugh) through our hard lessons learned. Use th…
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294. My Strategy to Make $200k in 2024 While Working 30 hrs/wk
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44:07
Before we begin… I just wanted to let you know that TODAY is the start of our 31-Day Challenge aka January Paint Challenge, whatever you wanna call it: 31 paintings and 31 days! You can paint like me, or redirect it to whatever your business needs most. 31 social media posts, 31 drawings, 31 photos/videos… 31 whatever! Sign up: 31-Day Challenge Com…
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293. 2023 Recap: How I Made $150k+ Working [part-time] as a New Mom
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I’m in shock that this year ended up being my highest-grossing year ever (by far). On paper, I’ve always made a little more than the year before, so it would make sense that this year would be my best year yet. But number projections don’t account for life happenings. Specifically, being home with a newborn in the first quarter. Then opting for day…
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292. Here’s Your Creative Pep Talk with Illustrator, Author, Podcaster: Andy J Pizza
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33:33
This week’s interview features a major successful illustrator, author, and podcaster: Andy J Pizza. If you fancy lighthearted creativity mixed with some art business talk and a dash of internal inspiration, then you’ll enjoy this chat with Andy. He has his hands in a number of things. We talk about where his income is coming from, plus the benefits…
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291. Creating Illustrations for Disney, Pixar, Marvel and more with Ian Glaubinger
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54:03
This week’s episode features doodler extraordinaire Ian Glaubinger. Ian shares the tough truths of navigating the art world and working with big brands. He’s created product designs for companies such as Disney, Pixar, Marvel, and so many more household names. The guy knows how to negotiate his way through an illustration deal in order to create a …
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290. The Strategy Behind Making Consistent Print Sales with Joel Pilcher
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37:29
This week’s interview is with Utah-based wildlife artist Joel Pilcher. His charcoal drawings are incredibly realistic, but the thing I loved most about this interview was hearing how much of a marketing guy he is. I’m going to spoil this interview for you a little bit to give you the details of Joel’s backend systems because that’s what I was reall…
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289. Quit Your Day Job with Jodi Trujillo
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Jodi Trujillo is an artist currently living and working in Hawaii doing paint parties, murals, and illustrations. Jodi is part of our Artist Academy $100k club and gives so much to our group with her specialty advice within the paint party and illustration industry. I teach a lot, but I also have figured out firsthand how beneficial it is to learn …
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288. How to Face Objections and Pitch Your Offers for Maximum Holidays Sales
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25:41
In this week’s episode I’m diving into sales strategies to make some extra money this holiday season. With winter wonderland windows being a hit this time of year to getting those extra handful of christmas print sales, now is the time to focus a bit of effort on your marketing plan. Let’s start with window painting… I imagine you listened to the p…
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287. Window Painting with Scot Campbell - Replay
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We are entering THE best time of the year to start up or gain window painting customers, and today I’m rewinding it back to this interview I did with the window painting master himself, Scot Campbell. I started writing out my tips for window painting to record a solo episode when I remembered, wait a second, I know a guy who can explain this better…
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286. Painting Hacks to Make Your Work Life Easier
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In this week’s episode, I’ll share a list of painting hacks to make your life easier. Some of these tips are ones that I use but most are a collective of Artist Academy members sharing their knowledge and experience. Ten artist brains are better than one! Here’s a brief list of some of the hacks, but you’ll need to listen to the episode to get the …
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285. Quit Your Day Job with Olga Gunz
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Olga is a former teacher turned muralist. She is about to complete her second full-income earning year of full-time artistry and is set to gross over $100,000. How did she get her start you may ask? By passing around flyers and landing a window painting job that started the domino effect into murals and more. Listen to hear how Olga isn’t working h…
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284. Quit Your Day Job with Ashley Cassens
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26:53
Ashley is a former teacher who recently quit her job to go full-time with painting. She has an art school background and a solid understanding of painting techniques, and I think her quick success is a complement to that. It's not necessary to be perfectly good at painting coming right out of the gate, but it helps a lot. I talk about business and …
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283. 5 Tips to Optimize Your Artist Website
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28:59
Do you want us at the Artist Academy to help you create an outstanding website? Join the waitlist: www.artistacademy.co/website-builder-interest This week’s episode is all about helping you to make your website better to gain more business via Google and organic search. Photos are everything. Spending time taking and editing your photos to display …
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282. Quit Your Day Job with Brittany Grala
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22:08
Brittany is a muralist based in Pennsylvania and has been in the Academy for a little over a year. Within that year she has been able to quit and replicate her day job salary by diving into full-time mural work. I met Brittany at our Missouri Mural Meetup last year and watched the fire start within her. She went home with stars in her eyes, giving …
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281. Quit Your Day Job with Michelle Ricalde
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Michelle is a muralist based in New Jersey and has recently had her world turned upside down - in a good way. I know we all have these excuses as to why we are not making the moves we know we need to make with our careers, but let me tell you, Michelle’s story was not one that was easily made. But she took a leap of faith, worked hard, and now has …
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280. How Good is Good Enough?
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I am a painter with a goal to make money. I’m not as much of what I would consider a “true artist” who is in love with the craft and history of it all. For a long time, I was slightly ashamed to admit that. I thought wanting to make money made me sound greedy or less than other artists. But after a while, I just said, “heck with it” and leaned into…
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279. Creating Haunted Dioramas with Cody Meacham of Radley Relics
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32:50
This week’s episode features Florida-based visual artist Cody Meacham of Radley Relics. Cody crafts nostalgic miniatures inspired by beloved theme park attractions and horror films. Each piece is meticulously designed, reflecting his passion for capturing the essence of iconic haunted experiences. Cody has worked on projects for Universal Studios a…
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278. How to Create a Can’t-Say-No-to-This Offer
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26:17
What creates a good offer? I believe, if you make a product that appeals to your audience enough to make them want to buy, then that is a good offer in itself. You don’t need to add any gimmicks if the product sells. However, if the products aren’t selling, then maybe adding some kind of element, like giving the buyer a reason to buy right now, is …
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277. Creating Custom Sneakers for NFL Players with Dillon DeJesus
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33:16
This week’s episode features Chicago-based shoe artist Dillon DeJesus. I really enjoyed chatting with Dillon about a painting subject that I knew nothing about. It became very apparent how little I knew about his industry the more he talked about it and I’m excited to share this insight with you too. This interview emphasizes the benefits of really…
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276. Building a Decorative Painting Business via Google with Gary Gomez
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42:02
This week’s episode features Denver muralist Gary Gomez. Gary has been in the decorative painting business for 20 years and his #1 tip for attracting new customers is to focus on your Google Maps page. If you think about it, when we are looking for something new in our area, what do we do to find it? Ask Jeeves. Just kidding. 🤪 Only the early inter…
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275. How AI is Making My Art Business More Efficient
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26:09
I’m using AI to help generate pitch scripts, reference photos, different variations of mock-ups for murals, and to edit/caption videos. First off, let’s address the controversial topic amongst artists lately wondering if using AI is a form of cheating. To that question, I also ask: Is using a projector cheating? Is hiring someone to help paint half…
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274. How Hiring a Virtual Assistant Can Make Your Life Easier
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29:16
Today I’ll be explaining how I use a virtual assistant to make my life easier and how you can go about it too. Upfront, I really want to emphasize that this is more of a seasoned artist tool, unless you’re planning to do a lot of outreach. I didn’t hire a VA until I decided to add another stream of revenue into my business (coaching). I already had…
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273. Ink Master Winner DJ Tambe
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This week’s episode features Las Vegas tattoo artist DJ Tambe. DJ currently has thousands of people on his waiting list and charges premium rates for his tattoo services. Today we chat about the benefits of putting yourself in the public eye in order to grow your art business and the hesitations that come with it. We all want to lock ourselves in o…
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272. Multiple Art Revenue Streams - 101
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41:20
They say that every millionaire has 7 different streams of revenue. To me, that both sounds smart and exhausting. Today, let's chat about the different ways we can bring money in by specializing in different areas within the art niche. There are SO MANY possibilities when it comes to making money as an artist. Check out a list of some of the option…
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271. Go from $200 to $65,000 Mural Projects in 2 years with Patrycja Hannagan of Mural Nomad
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This week’s episode features Patrycja Hannagan (PJ) of Mural Nomad. She’s a Polish muralist traveling around Australia with the goal of creating 100 murals in 100 weeks. She’s living the travel/adventure life that some of us have at one point considered, but maybe never thought was possible. PJ gives us a front-seat view on what it’s like being a w…
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270. Two Strategies to Get More Art Sales – Which is Best for You?
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In this week's episode of the Artist Academy Podcast, we dive headfirst into two powerhouse strategies that can light a fire under your career. Oftentimes, business owners lean towards being a promoter or a creator to get sales. Which strategy is best for your personality? Strategy #1: Are you a natural audience builder? Do you want your sales stra…
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269. Mural Money - Branding (chapters 14 & 15)
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56:22
I think artists both drastically underutilize while also overly complicate the idea of creating a brand in order to sell art. Let’s start with the overly complicated idea. Your brand is YOU. It’s not just a font, page header, or logo. It’s your style, personality, and what you can bring to the table in terms of creating. Self-awareness = brand disp…
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268. Let’s Chat About Murals with Whitney Hayden
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39:13
This week’s episode features Texas muralist Whitney Hayden. If you listened to Crystal Frye’s episode, just 2 recordings back, you’ll hear a mention of the name “Whitney” a few times. We were referencing Whitney Hayden, who you’ll be listening to today, and you’ll also hear Crystal chime in a bit too. That’s because even though they live states apa…
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267. Mural Money - Social Media (Chapter 9)
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Take a moment to reframe your mind around the idea of sharing your art on social media… Imagine you’re another fitness influencer creating videos for Instagram, trying to make it interesting and different from all the others in an overly saturated market. How interesting is someone lifting weights, really? Imagine you’re an insurance agent creating…
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266. Become Facebook Famous with Crystal Jane Frye of the EZ Easel
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54:32
This week’s episode features North Carolina muralist Crystal Jane Frye of the EZ Easel. Crystal gets the majority of her mural gigs from Facebook and today she’s opening up about her social media strategy that’s actually more of a simple habit than a strategy. I think artists overthink the idea of social media so much that it puts them into a froze…
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