Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.
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13 Excuses Holding You Back From Starting Your Business—and How to Overcome Them
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Think You’re Not Ready to Start a Business? Let’s Talk About It. In this video, I’m breaking down the 13 most common excuses I hear for not starting a business—and the real reasons behind them. From "I need to save money" to "I'm afraid I might fail," we’ll tackle the fears and misconceptions holding you back from taking the leap into business owne…
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The 2025 Cash Clinic Launch Plan
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30:16
On today’s episode, I giving you the reasons it’s time to open or grow your cash-based physical therapy practice. Insurance reimbursements are getting lower while their profits are increasing. Let me give you the blueprint to do it! Feeling stuck in your current clinic or tired of dealing with insurance headaches? The new year is the perfect time t…
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Year in Review & The 2025 CashPT Acceleration Plan
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25:43
On today’s episode, I talk about the 2024 year in review. I also review what 2025 will bring and how the CashPT Acceleration Plan will be a game changer for physical therapists! Since the beginning of the day, what progress have you made? What's been most helpful? 1) 2) 3) Why is that important? Why does that matter? Write down your wins and lesson…
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Cash Clinic Marketing Secrets with Dr. Derek Nielsen
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47:58
On today’s episode, Dr. Derek Nielsen joins me again to talk about the marketing strategies that work with our clients. We breakdown the results of our Black Friday promotion and the wins that other clinic owners got from using this system. The best part… Jeff is now able to focus on treating patients the way he wants, working the hours that fit hi…
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Top 10 mistakes PT Biz Owners Make
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35:05
On today’s episode, I’m going to tell you the top ten mistakes physical therapy business owners make. Not Having Clear Goals or knowing their Purpose Seat of the Pants Marketing The goal of Making it perfect Thinking not acting Being afraid of failure Don’t have a Game Plan Not being part of a community Going it alone Not working with a coach That’…
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Get New Clients Over Christmas & Fill Your January Schedule
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19:58
On today’s episode, I’m going to give you my Secret Strategies to keep clients over Christmas and fill your schedule in January. One to make money. One to make your business better. They are the “stocking stuffer” promotion. The “winter lock down”. We typically sell promotions like this for $1,000 or give them to our clients who pay $1,000 - $2,000…
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The #1 mistake most practice owners make
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25:20
On today’s episode, I’m going to talk about the major mistake most physical therapy practice owners make. The major mistake most physical therapy practice owners make is… They do not run regular promotions and specials to your patients and prospects. How do I know? I’m guilty of it myself. Have you noticed that all the major retail and service busi…
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Marketing Systems to Get New Patients
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18:19
On today’s episode, I’m going to talk about the top three new patient marketing strategy systems you need. 3 New Patient Marketing Systems you need Lead Magnet and Follow up sequence to generate new leads every day from your website, social media, and even FB or Google Ads New patient nurture sequence for all prospective and new patients Monthly ma…
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The 3 Statistics Showing That You Don't Need More New Patients
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24:43
On today’s episode, I’m going to talk about the fallacy of feeling like you always needing new clients. Here are three statistics showing that you don’t need more new patients. Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate…
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5 Steps to making a side hustle cash practice into full time business
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On today’s episode, I’m going to share the 5 steps to making a side hustle cash practice into a full time business. 1. Know your why 2. Get clear on your goals -#’s of pts/week -$ in the bank each month -If you’re charging the right amount 3. Commit and go all in -Stop doubting yourself, Address all your fears about failure, money and -disappointme…
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The Secret to transitioning out of network and going cash
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25:27
On today’s episode, I’m going to share the Secret to transitioning out of network and going cash. Provide a high touch experience A high value service If you’re high volume already, you don’t need to make massive changes Market directly to patients Patients are you customer, not the MD’s or insurance companies Use your existing database Install int…
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7 Marketing Lessons I Learned from Dating Apps
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27:00
On today’s episode, I’m going to share seven marketing lessons I learned form dating apps. The crossovers between dating and marketing is absolutely relevant. Dating is a funnel just like business is a funnel. We talk about: -the top mistake physical therapists make -stages of dating -stages of marketing -the right fit -dating as a guy -asking the …
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6 Steps to Build a Professional Website
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On today’s episode, I talk about the six Steps you can use to Build a Professional Website for your business. Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 9 Profit Accelerators: https://www.aaronlebauerlive.…
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Buy Back your Time - 7 Steps to Hire Your 1st Employee
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On today’s episode, I talk about how you can buy back your time and give you steps to hire your first employee. I know hiring can be daunting, that’s why I’m giving you concrete step and mistakes to avoid! We talk about: -stages of owning a business -where to outsource -reasons to hire -hiring an admin -hiring a PT -charging the correct rates -empl…
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I Quit the APTA (revisited)
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On today's episode, I explain why I quit the APTA. We talk about: -the good the APTA has done -where they’ve fallen short -being open to new ideas -falling short on feedback -relying on physician referrals -lack of transparency -getting the value you expect TIME STAMPS: 1:00 Intro 3:40 complain but take action 7:30 trying to speak at PPS and CSM 9:…
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Stop Accepting Mediocrity
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On today’s episode, I go off on a little rant that I turn into a lesson. As a content creator and educator, I get a lot of negative messages. Sometimes, they are hard to deal with but sometimes I can use them as lessons to help others. I’m here to tell you to stop accepting mediocrity! You can do more. You deserve more! We talk about: -playing to l…
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You get out what you put in with Dr. Danielle Aguilar
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On today’s episode, I speak with Dr. Danielle Christine of Reaction Rehab & Sports Performance in San Antonia, TX. She talks about how her cash-based practice has evolved from treating people out off her spare bedroom to now having her own brick and mortar location in just three years. We talk about: -betting on yourself -returning power to the pat…
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3 Biggest Mistakes I Made Launching my Cash Practice
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30:43
On today’s episode, I’m going to talk about the three biggest mistakes I made when launching my cash based physical therapy practice. I also share how you can avoid these mistakes and grow your business faster than I did when I started! We talk about: -marketing to physicians -not charging enough -not having a coach or mentor -CashPT Blueprint 10th…
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Answering Listener Questions!
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On today’s episode, I’m going to answer the top questions from our coaching group, CashPT Business Ignition. Through the CashPT Blueprint, we have helped over 1,500 physical therapists start and grow their cash-based physical therapy practices. We talk about: -state specific advice -collecting tax -offering payment plans -offering discounts -websit…
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4 Ways To Make 6 Figures As A PT
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Working as a physical therapist is undoubtedly one of the most under-appreciated professions in the medical field. But by fully embracing what it can deliver in the entrepreneurial sense, one can even start earning as much as six figures! Aaron LeBauer shares his Zoom conference with UMass Lowell DPT Club, where he talked about the complex yet rewa…
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8 Steps to Go from Insurance to Cash Practice
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36:24
Today, I want to give you eight steps to transition your in-network physical therapy practice to a csh-based practice. These tips are good for anyone looking to transition completely to out-of-network as well as just adding more cash pay clients. We talk about: -changing reimbursement rates -the problem with APFT -hybrid versus full cash-based -sta…
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The simple script to add $5K per month to your physical therapy practice
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Today, I want to give you a simple script that will add $5,000 per month to your physical therapy practice. I will also share the five milestone to launch your cash-based physical therapy practice. We talk about: -brand marketing versus direct response marketing -10 year anniversary of CashPT Blueprint -5 milestones of your business -get 5 new pati…
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Are your Prices “Expensive”?
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Our idea of what is expensive or what's affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It's not expensive if your goal is to help thousands or millions of people and you know what's possible. It's been skewed by the fact that insurance companies are only going to pay $30 no matt…
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Everything I Know About Business I Learned Racing Bicycles
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Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win. Everything I know about business I learned racing bicycle…
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The 5 Best Marketing Strategies for 2024
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Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away! We talk about: -finding the right focus -having a roadmap -AI chat bots -CashPT revenue Injector -…
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The Freedom Bottleneck and how to overcome it
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28:37
Today I want to talk to you about freedom in your business, how to overcome the freedom bottleneck, and how to get more freedom so you can live the life you want! To get more freedom, you need to scale your business. That can mean many different things, so tune in and learn! We talk about: -stop trading time for money -one-to-many programs -freedom…
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Tracking the Bottlenecks in Your Business with Derek Nielsen
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Today I speak with Dr. Derek Nielsen, a conversion specialist and the inventor of the scorecard system, a custom-built interactive dashboard that identifies your next business breakthrough for you. The scorecard system not only shows you where to focus your time and attention but also gives you key metrics on your staff, which improves their accoun…
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Answering Your Most Asked Questions
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Today I answer the most asked questions from physical therapists and occupational therapist about running a successful cash practice. Some of the questions are about how to start a cash practice. And some of the questions are from business owners who have had their practices for years. I wanted to share these answers to help as many people as possi…
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3 Sales Secrets to more Cash Patients
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Today I talk about three sales secrets that will help you sign more cash-pay patients for your physical therapy practice. We talk about: -getting more patients in the door -bulletproof enrollment system -application funnel -irresistible offer -getting too busy -locating the bottleneck Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBa…
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Your Problems are NOT Unique
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Today I talk about how your problems as a business owner and a physical therapist are not unique. This is why the group coaching model is so powerful. It allows you to accelerate so much faster. We talk about: -getting bigger problems -problems are common -benefits of group coaching -hitting a brick wall -universal business truths -how you handle y…
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Traits that determine success
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Today I talk about the traits that determine success as a business owner and physical therapist. We talk about: -be quick to ask for help -be quick to take action -be quick to share -be willing to make mistakes -take personal responsibility -love the work -be driven -invest in the future Connect with Aaron: Facebook: https://www.facebook.com/AaronL…
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Touch: the most powerful technique in physical therapy
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17:50
Today I talk about the the most powerful technique in physical therapy, touch! This is the number one thing most physical therapist get wrong. But this is how you make sure patients know that you are the right person to see for their problem. Cash practices are better than in-network clinics because you can take time to find the problem. We talk ab…
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Building your Network to Serve Patients with Dr. Michael Murphy
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48:37
Today I speak with Dr. Michael Murphy, a cash based Orthopedic PT working with active individuals ranging from the wellness warrior to the professional athlete. He is the owner of Divergent Rehab & Wellness, co-Owner of Revolution Bike Fitting, where the perfect blend of expertise in human anatomy, biomechanics and cycling dynamics converge to enha…
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Success is the Journey Not the Destination
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Today I’m going to talk about finding success in the journey. I’ll also talk about what it means to be a business owner and how to handle the hard days. We talk about: -loving the process, not the results -how much do you need to start? -underestimating the work -confidence in sales -stacking wins -ride the waves Connect with Aaron: Facebook: https…
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5 Step Social Media Content Strategy
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Today I’m going to share my five step social media content strategy. I’ll tell you how to figure out what to post so that your voice on social media is aligned with your actual voice! One of the most common questions I get from my clients is what to do when you get busy with creating content. Creating content for social media doesn’t have to be com…
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You’re sabotaging your success
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1) Talking about money 2) Sales 3) Email marketing 4) doing the work – being responsible for your own success 5) commitment 6) Tech 7) The APTA 8) belief in yourself 9) sharing your dreams 10) sharing your lessons 11) Asking for help 12) feeling like an imposter 13) when you’re feeling sold to 14) paying for help – physical therapy or coaching Peop…
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10 Lessons from 25 Years in Business
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Here are ten lessons I've learned from being in business for over 25 years. Learn from the mistakes I've made! Stay the course. You only lose when you quit. Service first. Do right by your patients and the money will come. Partnerships are tough. Ride the wave. Set impossible goals. Embrace the mistakes and lessons.…
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Big Lessons from Scaling a Cash Practice with Dr. Owen Johnston
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Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice t…
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Secrets to Creating Passive Income as a PT
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Passive income isn’t work-free. This is working once and continuing to earn income on that effort. Here are the 8 secrets to making passive income as a physical therapist. 1) Give Results in Advance -Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then y…
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Homeschool Mom and Physical Therapist- Dr. Sarah Martinez
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46:44
Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" …
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The Comeback is Always Greater than the Setback with Joey Seyforth
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Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists ne…
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Launching Online as a New Grad PT with Dr. Maria Wisman The Cheer Doctor
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Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and c…
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Documenting Your Day to Fill Your Practice with Dr. Odell Miller
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48:29
Today, I speak with Dr. Odell Miller, owner of Off the Bench Physical Therapy & Sports Performance, located in Kalamazoo, Michigan. Odell shares his journey from the NFL to physical therapy school, and what motivates him to strive to do everything to the highest level. Being an elite athlete, Odell takes the lessons he learned from sports to his pr…
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Hiring your Perfect Employee
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Today, I’m going to share 7 steps to hiring your perfect employee. This is one of the most common topics we talk about in the CashPT Platinum Mastermind because hiring is vital to your business. As I always say, “Hire slow, fire fast.” This conversation focuses mainly around hiring physical therapists for your practice, but the same principles can …
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Hitting Record Months in a Cash Practice
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29:47
Today, I’m going to share some of the changes and milestones in my business over the past few months. I know some people won’t be happy to hear this, because they think it isn’t possible for them. But really, it’s possible for anyone. So many of our mastermind members are hitting milestone months!Von Aaron LeBauer
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Living Life by Design with Dr. Jess Jenney
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Today, I sit down with a returning guest of the podcast, Dr. Jess Jenney from WanderlustPTs. She’s also a long-time member of the CashPT Platinum Mastermind and my friend! Jess shares a little bit about her story and her path to building a multi 6-figure business. In addition to living her life by design, Jess helps other PTs design their ideal wor…
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Create a vision for your life
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If you don’t know where you want to go, you’ll never get there. About a year ago at one of our Platinum Mastermind retreats, we spent about two hours talking about goal setting and creating a vision for your life. We even created vision boards to help us keep track of our targets. Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer …
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When someone cancels an appointment in your clinic, assume they just had a scheduling conflict. Don’t go into it thinking they are having buyer’s remorse. When someone no shows, don’t take it personally. Things like this happen to the best of us. Try to put yourself in the other person’s shoes. Try to look at it from their perspective. Before you r…
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Lead by example - Lead from the front Read books on leadership Be around leaders Do what you say Making decisions quickly Show up Team must buy into your mission They need to have their own mission and it must align with yours Give them opportunity & delegate responsibilities Don’t ask for permission ask for forgiveness. Give them Rope Don’t be a m…
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Gain Leverage for your Physical Therapy Practice
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The short answer is having “leverage” means I’m able to use my time to magnify my income and results as well as others income and results. If I have software and team members that save me time and generate more income and results than I can in my own, I have leverage. Stop trading Time for Money with the leverage you build. Most people are stuck he…
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