Digital Marketing Agency Sydney | Fiona Soutter Digital Marketing Specialist
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E23: Personal Branding, Or How To Own The First Page Of Google Search Results (with Chris Ducker, Virtual Staff Finder)
31:38
31:38
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31:38
This is a preview of the podcast. Click the Play button in the player above this video to listen to the entire interview. Main ideas from the podcast: Meet Chris Ducker, the Virtual CEO #1 Tool for ‘owning your space’: your website How important are third party references for personal branding? Personal branding: it starts with switching your minds…
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E22: 3 AdWords Marketing Strategies That Enable Your Small Business To Compete With Big Brands… And Win (with Mike Rhodes)
44:08
44:08
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44:08
This video is just a teaser. To listen to the entire podcast, click the Play button in the player above the video. Main podcast ideas: Who is Mike Rhodes? The Google Guy Understanding how challenging & rewarding AdWords can be AdWords Marketing Strategy #1: Remarketing AdWords Marketing Strategy #2: In-Market AdWords Marketing Strategy #3: On Site …
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E21: Best Practice Web Design Guidelines (With Dan Procter From Simply)
25:53
25:53
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25:53
This video is just a preview of the interview. To listen to the entire podcast, click the Play button underneath the article’s title. Main ideas from the podcast: Web design guidelines to know before designing your website ‘What’s in it for me?’ – your website must answer questions Designing Calls to Action that work Design is the pretty stuff 3 ke…
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Online Reviews Giving You An Edge Over Your Competition: Do You Know What People Say About You Online?
5:50
5 Main ideas from the video: 0:10 – Stop ignoring online reviews, your reputation can suffer! 0:53 – Eliminating negative reviews from first page search results 2:20 – Positive online reviews give you an edge over your competition 3:25 – Identifying the optimum time & place to ask for online reviews 4:58 – Want to brainstorm your reputation managem…
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Achieving Online Marketing Success By ‘Twisting’ Google’s Guideline: The Undeniable Benefits of Guest Blog Posting
4:07
0:37 – Guest blog posting: Google says it’s spam, business owners know it’s gold 1:31 – Four core features of the right guest blogging site for you Hi, it’s Fiona Soutter from Super Savvy Business. Today I want to touch on guest blog posting. For those of you who are in my community you would have heard me speak about the topic of guest blog post e…
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0:22 – #1 reason why your blog content fails to attract new leads & prospects 1:00 – Content syndication, the first pillar of content marketing 1:30 – But just before you create your blog content… do this Hi, Fiona Soutter here from Super Savvy Business. 0:22 – #1 reason why your blog content fails to attract new leads & prospects Content marketing…
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E20: Outsourcing As A Powerful Resource For Running A Family-Friendly Lifestyle & Business (With Rob O’Byrne)
26:18
26:18
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26:18
Main topics discussed in the podcast (26:17min): About Rob O’Byrne Outsourcing: time consuming, but rewarding in time Choosing your outsourced team Outsourcing: not supporting the Australian economy? Hear more on outsourcing: join this event Listen to the entire podcast interview now: click the Play button above the video teaser (26:17min). Here’s …
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0:14 – How can I achieve success with content marketing? 0:42 – Stop talking about content marketing, start writing an editorial calendar 1:45 – Are you a “Content Machine” already? If not, you should be 2:35 – Prioritise engagement in 3 simple steps 3:22 – How can you know what your target client is really searching for online? 3:57 – Reaping the …
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6 main video ideas: 0:55 – What’s the optimal length of top-ranking articles? 1:40 – Step 1: Integrating keywords in Titles & Headings 1:56 – Step 2: Embedding keywords within the body of the article 2:26 – Step 3: Including keywords in Meta Tags 3:44 – Step 4: Providing an improved user experience through highlighted keywords 4:08 – Step 5: On-pag…
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E19: A Condensed Guide To Creating The First Social Media Marketing Strategy For Your Small Business
26:16
26:16
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26:16
How can being social increase my profits? And what does it mean… “being social”? If these are questions that pop up in your mind every time you log in to Facebook or make a new connection on LinkedIn, then this podcast is for you. Click on the Play button above this article to listen to the entire podcast episode. Who is Samantha Riley? An entrepre…
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