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Want to know how the best sales & marketing people think? Dreaming of a new career or a startup? Spend your time wisely - on personal & professional development. Learn everything from startup sales and initial marketing to account management and advertising. Scot MacTaggart has been a sales rep, a marketer, a manager, a consultant, an executive and an advisor for over 20 years. He created The Pitchwerks Podcast to help you to reach your business goals by learning from the experiences of othe ...
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This is our last episode of the year, and we’ve brought in a big guest for it! Pittsburgh mayor Bill Peduto is in the studio, telling Scot MacTaggart about how he and the city are working to attract top businesses and individual talents with a “4P” strategy that goes above and beyond the usual thinking. Mayor Peduto shares his ideas of how the city…
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In honor of Thanksgiving, we’re giving you a giant feast of information to sink your teeth into! Leah Jakaitis is the head of marketing science at Tulco Labs, which uses data science to help their companies to compete in certain targeted industries. This week, Leah tells Scot MacTaggart all about the accountability and “janitorial work” of her job,…
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When it comes to telling stories by producing videos and other types of content, very few people can match Jordon Rooney, just in terms of sheer numbers alone. Whether you’re talking about impressions, conversions, engagement, or clients, Jordon has an incredible track record. He started off as a young guy making positive content for younger audien…
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This week, John Dick, CEO of the super-advanced market research firm CivicScience is in the Epicast studios, and he’s got the goods, turning his appearance into one of the strongest shows we’ve ever done. Talking with Scot MacTaggart about everything from unexplored market connections to the specific mechanics of the CivicScience sales funnel, John…
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A few years ago, Jon Shanahan was making a good living, following a fairly mainstream career path, and decided to start a YouTube channel called The Kavalier, where he reviews and recommends mens clothing, shoes, watches and more. He’s now produced well over 600 videos, he has 90,000 subscribers, and The Kavalier is his full-time job. This week, Jo…
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This week, we take it a little easy and let Scot MacTaggart’s friend Mitch Turck bring Origin, his new card game into the studio so our celebrity panel can try it out! Origin is a combination of history trivia and poker, where the players guess when events happened, and try to convince other players that their guesses are correct. By day, Mitch is …
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If you’re tired of measuring and scooping powdered drink mix, this week’s guest will interest you. Jared Raszewski is the founder of Dissolves, and he has invented the Tide Pod of drink mixes. Like the name says, the pod dissolves in your drink! It’s completely safe for all diets, and solves a lot of different problems of measuring, mixing, and cle…
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Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately. This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all ab…
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Jim Krenn is the creator and co-host of the successful “No Restrictions” podcast, now produced by the team at the Pittsburgh Current. He has stayed local to his hometown of Pittsburgh and still remained successful in his entertainment career, which now spans more than 30 years. Jim Krenn will always be a comedian -- many Pittsburghers think of him …
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It’s October, so let’s talk about Scarehouse, the nation’s top haunted attraction! Scot’s friend Katie Dudas - aka Dudders - is the sales and marketing director for the all of the various Scarehouse projects and attractions, and this week she opens her playbook all the way up for Pitchwerks listeners. Immersive experiences, data analytics, geograph…
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From the individual operator working a sales or marketing job on their own, to the major ad agency or corporate brand, everyone’s in the media business right now. This week’s Pitchwerks features Andrew Knox of AKM Productions. AKM is the company behind a couple of media production toolboxes, such as Remaster Media and Kontent Core, and Andrew is th…
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There was a time, not that long ago, when selling ads and sponsorships in a “pro-cannabis lifestyle magazine” would have sounded like an insurmountable challenge in Western Pennsylvania. Things are changing though, because Gina Vensel is bringing Sensi - a free, pro-cannabis lifestyle magazine - to her hometown of Pittsburgh. Gina has assembled the…
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This week, we get a call from New York City! Elyce Henkin jumps on the line with Scot MacTaggart to talk about how marketing and advertising work in the world’s most competitive theater market. Elyce is the director of partnerships and brand experience at AKA NYC, and her firm handles the marketing for major Broadway shows like Come From Away, The …
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If you’re not familiar with the Awesome Foundation or Awesome Pittsburgh, then you have to check out this week’s show. If you go to an Awesome Pittsburgh pitch party, you’ll leave with a smile on your face, after seeing a bunch of locals proposing off-the-wall civic improvement ideas in search of a $1,000 grant. This week’s guest is Scot’s friend M…
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Later this year, Ingrid Cook and the SHzoom team will bring their long-awaited “Uptime” product to market to assist fleets with minor accidents and other types of service. Uptime’s release is the latest milestone on a 10-year journey that began when Ingrid had a regular job working for someone else. Along the way, Ingrid’s team has assembled a port…
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Conturo Prototyping is a crazy place. They create the first few versions of new components so that inventions can be perfected and turned into new products. Right now, while you’re reading this, they’re building parts for new products that you probably haven’t even imagined, and they’re still a very young company. This week, John sits down with Sco…
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This week we’re talking strategic investment with our old friend Kevin Kelly, CEO of Rhabit Analytics, and Doug Reynolds, EVP of Development Dimensions International (DDI), who counts technology and innovation efforts among his responsibilities there. They came in the Epicast Studios to talk about their collaborative efforts, as DDI’s Venture Fund …
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We did a show with Idea Foundry’s Jason Jones a few months back, but then lost the whole thing when our road kit ate the recording. Jason is a good sport though, and agreed to come back in to redo the show when he had time. We got him back into the studio, and halfway through, something major blew up on the utility pole and knocked out all the powe…
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This week’s guests are incredible! We have Toni Murphy, vice president of sales and marketing for Comcast, and Bill Flanagan, the iconic host of WPXI TV’s Our Region’s Business - and they’re in to talk about their work with the Allegheny Conference on Community Development. Specifically, they’re here talking about “Our Next 75”, the Allegheny Confe…
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After starting businesses across various fields, including robotics and software, John Feghali has now turned his attention to something for the younger generation. His latest venture is called Toaster Party, and this week we’re talking about how they are marketing their new product, Toaster Pets Animation Studio. John sees his whole career as a mi…
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Super fun show this week! Milena Roucka - who wrestling fans will know better as WWE’s Rosa Mendes - comes into the studio to talk about Totally Fit Mama, the business she started with her partner Courtney Daylong. During the course of conversation, she manages to drop a number of motivational and endearing truths about all the major changes in her…
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Kurt Schnieders has had the kind of career that most of us can only dream of. He is best known for having been the Chief Information Officer (CIO) at Dick’s Sporting Goods, and before that he was the CIO of L Brands, the corporate parent of Victoria’s Secret. This week, Kurt stops into the Epicast Studios to talk to Pitchwerks host Scot MacTaggart …
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This week our good friend Aaron Watson, the host of Going Deep with Aaron Watson and the CEO of Piper Creative is here to demystify LinkedIn and social content strategy for all of us. Aaron and his partner Hannah Phillips have done a great job in developing their message, and in the short time that Piper has been in operation, they have learned to …
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Our friend and prior guest Zak Slayback has written a new book called How to Get Ahead. Scot devoured it - cover to cover - in a couple of days, and found it to be well written and perfectly framed for those people that are looking for clear steps to follow in careers and business. This week, Zak tells us about how he took personal definitions of s…
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Greg Coticchia has a way of inciting mischief in the Epicast Studios, and this time is no different. This week, the serial-entrepreneur-turned-educator is behind the mic talking about product management, a very useful discipline for those businesses that have expanded past the startup phase, and now need to organize their efforts. One thing that sp…
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We got an invitation to take a road trip to Youngstown, Ohio to visit our friend Robb Myer from Comeback Capital (comeback.vc) at the Comeback Conference on May 17, and we took it. If you’re not familiar, Comeback Capital tells founders to “be what they are, where they are”, and encourages investors to think of the area from Pittsburgh to Indiana a…
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No one likes medical errors, and no one likes being bad at their job, but this week’s guest explains that lack of quality practice and insufficient access to hands-on training opportunities have created serious problems in healthcare. Dr. Doug Nelson is not a medical doctor. He’s a bioengineer and mathematician who took an interest in entrepreneurs…
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This week’s a two-fer, as we talk about the business of professional consulting and also dig into the concepts and practices behind the economic development policy decisions that cities and states make as they move to foster entrepreneurship and create new jobs. Our guest is Courtney Zaugg, founder of Plaka (plakaassociates.com). Courtney is an eco…
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This week, college professor and entrepreneur Dr. John Stakeley comes in to talk to Scot about how our colleges and universities are teaching students about entrepreneurship, and reflecting on his personal experiences to tell that story. Dr. Stakeley teaches at the University of Pittsburgh, Robert Morris University, and Chatham University here in P…
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In 2019, if you’re selling professional services or technology, you’re sharing articles and blog posts with prospective clients. Curated third party articles from reputable sources are the name of the game - and they’re a really effective way to underline your points and prove that your product or business is as good as you say it is. Our guest thi…
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One thing we haven’t given enough time to on this show? Sales engineers. It’s a lucrative career path, and the people that do that job play a vitally important role. Meanwhile, we’ve barely mentioned them. (Sorry.) We fix that this week by talking to Lisa Conturo of the German American Chamber of Commerce, who are making a conscious effort to bring…
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For a long time, Scot has been waiting for an opportunity to point to a really effective partnership that matches his own personal preferences. This week, John Chamberlin and Rachael Rennebeck of YaJagoff Media come in to do just that. YaJagoff Media is best known for the podcast of the same name, but their show is just one component of the larger …
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This week, we talk professional art direction with Mark Ramdarass, who has recently moved to offering fractional services after building up a great list of brands that he has contributed to, including VaynerMedia, Nike, Michael Kors, Adidas, Budweiser and more. A graphic designer by education, Mark is here to make more sense of creative roles and a…
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The last time Vivek Kumar was in the studio, this fine program was celebrating its 40th episode, and Qlicket was primarily selling into the hospitality space. A lot has happened since then, including the addition of John Goldschmidt, who brought a history of sales, business development, and customer success. The company has been tested several time…
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This week’s episode has it all! Journalism, market validation, crowdfunding, Donald Trump, tasers, rocket-propelled grenades, the NFL, coal mines and steelworkers! Our guests this week are Matt Stroud and Carmen Gentile from Postindustrial Media, and they sit down with Scot MacTaggart to talk about the Kickstarter campaign they are doing with Scot …
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Curtis Wadsworth has been working in patent law for the last 12 years, and if he has his way, his new product Dorothy is going to change that field forever. This week, Scot MacTaggart gets under the hood of Curt’s very young patent search company to help Curt and Dorothy to get ready for the market. Just based on the sheer number of hours that law …
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A great analytical mind steps into the Epicast studios this week as Prashant Ambe, president of TiE Pittsburgh - a nonprofit startup support network - gets behind the microphone. Prashant starts with his 3-axis theory on career development, recommending diversity in cultures, skills, and industries. After that, he shares recipes that build successf…
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This week, Scot is on the road in Columbus and talks to Matt Wald, President and CEO of the Columbus Collaboratory. Matt has a few surprises up his sleeves, like when he lists the giant organizations that have co-invested in the Collaboratory, or how difficult it can be for any organization to pivot to compete with digital-native firms. Matt explai…
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Kelauni Cook is the founder of Black Tech Nation, and we’ve been trying to get her into the studio for some time now because we have seen her sacrifice firsthand. Kelauni has made some real sacrifices to get where she is today. The Howard University grad is a software developer, a community builder, and now - a funded non-profit executive looking t…
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This week, Alison Falk gives us a glimpse of the future by explaining her advocacy of “sex tech” - and no, it isn’t just VR and robots. Alison is the brains behind SexTechSpace (.com), a digital publication that talks about everything related to the intersection between technology and human sexuality. Alison talks to Scot MacTaggart about her missi…
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An entrepreneur who is 50% player, 50% coach, and 50% cheerleader, Kit Mueller is a hurricane of can-do builder spirit and supportive energy - with a definite mischievous streak - and Scot enjoys his company tremendously. Kit has had an open invitation to come to the Epicast Studios and appear on the Pitchwerks Podcast since the show started, but h…
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If you’re not familiar with the Hardware Cup, it’s time to get familiar. Startups that make physical products are getting hot again, and the Hardware Cup is the leading pitch competition for entrepreneurs in that space. The Pittsburgh event is coming up on February 28th, so we invited Hardware Cup event coordinator Kayce Karlo to come into the stud…
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Jon Providence is the Vice President of EagleDream Technologies, who holds the #1 spot among resellers of Amazon Web Services (AWS) in the Northeast United States. It’s a very competitive space - there are 58,000 other AWS resellers out in the world, and considering just because of Boston and New York City alone, the Northeast is an incredibly comp…
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Hey kids! Do you like brilliance? Wanna know how to plan for change so it doesn’t kill yinz? This week we’ve got Ben Mosior, founder of Hired Thought, who was recommended to us by some of the smartest people we know. He’s a “go-to” strategic thinker who practices Wardley Mapping, among other things - and since we didn’t know what that was, we asked…
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Francois Gau has managed major initiatives for some huge worldwide corporations including Honeywell and Kennametal, but he started out as an accountant and innovator in Toulouse in Southern France. He now owns Levy Industrial, which helps companies from $25 - $200 million per year to upgrade their processes and integrate their departments so that t…
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Trained as a lawyer, teaching classes in the Duquesne University MBA program, dragging a track record of high-dollar deals around with him, Mark Santo has seen a lot. This week, he visits Scot and Buzzy in the new podcast studio at the Pittsburgh Technology Council, looking out to the common outdoor area of Nova Place. Mark and Scot talk about righ…
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LOTS OF GREAT STUFF THIS WEEK as Dr. Courtney Williamson, CEO of Abililife, checks into the Epicast Studios to talk to Scot about being the head of a medical equipment startup that is already assisting Parkinson’s patients in 40 of the 50 states after just a few short years. Courtney’s mom had Parkinson’s, so she assembled a team and invented the a…
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This week, we’ve got one of those guests where it’s hard to figure out if we can - or should - cover everything he has done in his career. Andy Hannah is the CEO of Othot, an AI / machine learning company that assists colleges and university by predicting how likely it is that a prospective student will be a good match for one school or another. An…
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For the second week in a row, we’ve got a doctor in the house! This week our guest is Alan Martello, who used his PhD in Electrical and Electronics Engineering to bootstrap, build and operate a company called Horizon Control, which he exited in 2011. Alan has spent a lot of his time helping entrepreneurs since then, and from those efforts, the Entr…
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Dr. Jonathan Weinkle is a well-traveled and experienced physician who wrote a book about certain soft skills that doctors can develop and use to become more efficient, and ultimately build better relationships with their patients. Scot read it, and immediately thought “this book is really about how to listen, and how to ask follow up questions to s…
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