The U.S. of N/A podcast series is about the people and places putting N/A beer and related beverages on the map, one crafted sip at a time. In each episode we'll sit down with guests who are helping raise the quality, profile, and accessibility of non-alcoholic beer, THC and CBD infused drinks, hop waters and seltzers. Brought to you by N/ATION Beer.
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Cannabis Beverages: Growing A House Of Brands
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Cannabis beverages have exploded in the market, not coincidentally just as consumer preferences seem to be shifting away from alcohol. In today's episode we're joined by Lehua Brands CEO Sierra Elaina, herself a veteran of the alcohol industry having formerly held key leadership roles in sales and marketing for Diageo. In our conversation we talk a…
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From Hops To Hemp: A Craft Beer Pioneer
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If you've enjoyed an American craft beer over the last few decades, you've benefited from the efforts of our guest today. Keith Villa founded Blue Moon Brewing Company for Miller Coors back in 1995, which would of course become an iconic brand that helped usher in a new era of craft beer that we know today. His trailblazing efforts in craft beer di…
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The Past, Present & Future of Non-Alc
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The state of the (NA category) is strong, and getting stronger. Today's episode has a bit of a "state of the industry" feel to it, as I'm joined by Laura Silverman, founder of Zero Proof Nation, one of the most authentic voices in the non-alcoholic beverage movement. In our conversation we first talk about her advocacy in the space, and how much ha…
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Hop Politics: The Evolving Business Of Beer
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"The good news for beer is beer is a non-partisan issue." So proclaims this week's podcast guest, Brian Crawford, President and CEO of The Beer Institute, a Washington DC based trade association representing the interests of the industry primarily at the federal level. In our conversation we talk about the growth of non-alcoholic beer, including ho…
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Crafting A Non-Alcoholic Brewery For The Long Haul
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The phrase, "slow and steady wins the race" could easily apply to Portland, Maine's Kit NA Brewing. In a category largely defined by rapid growth and headlines around the ramifications of younger consumers not drinking like their older counterparts, this New England brewery has set out to build a brand that's built to last, with a focus on the prod…
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Creating A Dad-Powered Moderation Movement
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It all started with two forty-something friends exchanging texts, and suddenly realizing they both were mixing NAs with full-strength beers for a blended ABV at the same time. In our latest podcast episode, we chat with Dad Strength Brewing co-founder Ryan Kutscher on defining a new NA-adjacent category of low-alcohol beers, how NA played a role in…
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Building An NA Brand Through Partnerships & Community
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Ted Fleming has been in the adult non-alcoholic beverage category since 2013, before many were even thinking about it. He founded Partake Brewing in 2017, but four years prior had launched one of the world's first online non-alcoholic e-commerce stores. Since that time, he has steered the Partake brand through an accelerated period of growth, and m…
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The Science Behind The Suds: Pulling Back The Curtain On A Nascent Industry
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Non-Alcoholic beer is basking in the glow of incredible growth and significant improvements in quality and taste, but challenges that could threaten its trajectory remain. In our most technical episode to date we're re-joined by Reducaholic's Tyler McMahon, who helps us break down some of the most important questions facing the young category, such…
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Forging An Inclusive And Sustainable NA Community In The Steel City
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We travel to Pittsburgh, Pennsylvania for this episode, and sit down with the co-owner of Two Frays Brewery, Mike Onofray, and the owner of The Open Road, Mel Babitz. The two businesses have forged a partnership with a series of unique collaborations that have helped bring non-alcoholic beer and beverages to their Pittsburgh community. In our conve…
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From Prairie To Planet: How Go Brewing Reset Their NA Sights
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In the second stop of our summer road trip series, we take a visit to Naperville, Illinois, home of the taproom and brewery for Go Brewing, and sit down with Co-Founder and CEO, Joe Chura. The brewery has been on a whirlwind of growth since launching from Joe's garage two years ago, and we get his perspective on why he started an NA brewery, his ph…
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Propelling The NA Revolution From America's Heartland
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Residing in one of the smallest markets in the country currently supporting an AF bottle shop, Lafayette, Indiana's Generation NA has become a leader in the non-alcoholic beverage movement. In this episode, owner Rob Theodorow shares his founder story, including who is primarily coming into the store, and how each generation has its own expectation…
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Non-Alcoholic Beer In The Windy City: Prelude To A Road Trip
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In this episode, we sit down with Chicago craft beer savant turned podcaster, Dave Zalatoris, host of the popular Chicago podcast Beer In Front (part of the OddPods Media Network). In our conversation we talk about the craft beer scene in the Windy City, how N/A fits into that vibe, as well as Dave’s thoughts on how non-alcoholic options there are …
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Non-Alcoholic Beer Notebook: Finding Good N/A Options In The Wild
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In this Notebook episode we sit down with our friend Chi Jennings, known on Instagram as mysoberaflife, a fervent fan of non-alcoholic drinks of all stripes. We talk about her strategy for finding N/A beverages while traveling, her thoughts on Chicago's Pilot Project Brewing, favorite non-alcoholic retail spots in NYC (who knew bodegas were such a …
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Decoding The Dry Beer Movement: Launching An N/A Brand Around The Consumer
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In this episode we sit down with Momentum Brewery and ProofNoMore’s co-owner Lars Dahlhaus to better understand the non-alcoholic beer category, where it may be headed, and how he’s working to build a brand around the ‘why’ and ‘where’ consumers are drinking the product. As the category continues to mature, understanding these motivations will be c…
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Everything in Moderation? The Intersection Of Craft N/A & Little Beers
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We set out to explore the middle ground between N/A and the big, boozy imperials and extra-hopped beers that helped make American craft beer famous, and figure out if it offered any clues as to where non-alcoholic beer could be headed. While IPAs and the like aren’t going anywhere, in the traditional brewing world there’s undoubtedly been a movemen…
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Non-Alcoholic Beer Notebook, With The Modern Substitute
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In our first N/A beer notebook episode, we're joined by Myles Faulkner of The Modern Substitute, an informative newsletter featuring weekly recommendations of N/A beers, wines and spirits. In this episode Myles and I talk about the rising non-alcoholic scene in the Pacific Northwest, expansions with Partake Brewing and Kit NA Brewing, a quick dive …
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Why Your Local Brewery Will Be The N/A Revolution's Next Catalyst
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While thus far the non-alcoholic brewing space has been dominated by Big Beer, Athletic Brewing, and dozens of other N/A-only brewers, the N/A movement is now showing up in local breweries around the country. In this episode we chat with our friend Tyler McMahon of Reducaholic on what's happening in this important part of the category, which brewer…
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Can Asheville's Growing N/A Movement Tap Into Its Craft Brewing Success?
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In our first-ever N/ATION road trip, we headed to the mountain mecca of craft beer in the east, Asheville, North Carolina. In this two-part episode we first chatted with Jason Pedrick, owner of NoLo, Asheville's non-alcoholic bottle shop that was the first of its kind to open in the Southeast in 2021. In our conversation Jason gave us his perspecti…
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Johnny Atmosphere & The Psychology Of Non-Alcoholic Drinking
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In our inaugural episode we sit down with Atmosphere Brewery's Jonathan Zimmerman, known in some circles as Johnny Atmosphere, who shares his founder story around why he decided to launch a 0.0% ABV N/A beer brand in partnership with a 400 year-old German brewery, and how a silver sequin jacket and hat have become the perfect accessories to making …
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